Local Spaces, Public Health
Exploring how place-based out-of-home media can drive meaningful improvements in public health, education, and community well-being.
The PlaceBased blogOOH, DOOH & public health marketing.
The PlaceBased blog covers place-based OOH and DOOH strategy, public health marketing, audience guides, and campaign planning for government, agencies, and brands.
Cody Cagnina·Maternal Health Campaigns: Reaching Expecting and New Parents Where They Are
Effective maternal health campaigns reach expecting and new parents where they live, shop, and receive care. Discover how place-based advertising in OB-GYN offices, pharmacies, grocery stores, and community venues helps public health organizations promote prenatal care, postpartum health, maternal mental health, and health equity.
Read the maternal health guidePublic health, OOH & DOOH guides.
Public health marketing.
Campaign planning, 988 and mental health, overdose prevention, vaccines, maternal health, and HIV prevention.
OOH advertising.
Place-based out-of-home strategy, buying and procurement, accountability, and venue selection.
DOOH advertising.
Digital out-of-home screens, programmatic and direct buys, and gas station and in-venue screens.
Public health marketing & OOH articles.
Cody Cagnina·How to Buy Place-Based OOH and DOOH: An RFP and Procurement Guide for Agencies and Government Buyers
Learn how to buy place-based out-of-home (OOH) and digital out-of-home (DOOH) advertising with confidence. This procurement guide helps government agencies, public health departments, and media buyers navigate RFPs, evaluate vendors, compare pricing, assess audience targeting, and establish campaign measurement standards to maximize reach, accountability, and return on investment.
Cody Cagnina·Advertising to Asian American Communities: In-Language, Culturally Adapted Place-Based Media
Looking for effective ways to reach Asian American consumers? Discover how Asian American advertising through place-based out-of-home (OOH) media helps brands, government agencies, and public health organizations connect with AAPI communities. Explore multicultural marketing strategies, multilingual advertising, and targeted placements in Asian grocery stores, restaurants, healthcare facilities, and community venues.
Cody Cagnina·Pedestrian and Work Zone Safety Advertising: Reaching Drivers and Walkers at the Right Moment and Place
Discover how place-based out-of-home (OOH) advertising helps transportation agencies improve pedestrian and work zone safety. From gas stations and convenience stores to digital screens and community venues, targeted safety campaigns reach drivers and pedestrians where they live, work, and travel, reinforcing safer behaviors, reducing distractions, and raising awareness when and where it matters most.
Cody Cagnina·Distracted Driving Campaigns: A Place-Based OOH Strategy for DOTs and Highway Safety Offices
Reach drivers where it matters most with place-based digital out-of-home (DOOH) advertising at gas stations and convenience stores. From gas pump TV screens to in-store digital displays, PlaceBased Media helps traffic safety campaigns deliver high-impact messaging to motorists at key moments throughout their daily routines, increasing awareness of distracted driving, impaired driving, and other roadway safety risks.
Cody Cagnina·Vaccine & Immunization Advertising Guide: Reaching People Where Vaccine Decisions Happen
Explore effective immunization advertising strategies that connect public health agencies with families, parents, and underserved communities. Discover how place-based OOH and DOOH campaigns increase vaccine awareness, build trust, and encourage immunization through targeted messaging in healthcare settings, pharmacies, schools, and community locations.
Cody Cagnina·Public Health Advertising Strategies: Examples & Place-Based Campaign Planning
From tobacco control campaigns to nutrition awareness initiatives, these advertisements play a crucial role in educating and influencing behavior change. By leveraging the power of media and creative storytelling, public health advertising can effectively reach large audiences and drive positive health outcomes.
Cody Cagnina·Fentanyl Awareness Campaigns: Examples That Work and Why
Real fentanyl awareness campaign examples from state agencies and federal partners, including Texas "One Pill Kills" and SAMHSA Fentanyl Awareness, and what made each one work.
Cody Cagnina·What is Tourism Marketing? A Quick Definition
Tourism marketing promotes destinations, attractions, and travel experiences to potential visitors. Here's a quick definition of what it is, who does it, and how place-based OOH fits into the channel mix.
Cody Cagnina·Advertising on Military Bases: How to Reach Active-Duty, Veterans, and Military Families with Place-Based OOH
Place-based OOH advertising on military bases reaches active-duty service members, military families, and veterans in commissaries, exchanges, fitness centers, and on-base medical facilities. Here's how it works and how to buy.
Cody Cagnina·Drive-Market Tourism Advertising: How to Reach Visitors Within a 4-Hour Drive
The population within a four-hour drive is the highest-value audience for most tourism offices. Here's how drive-market tourism advertising reaches them at gas stations, c-stores, and travel plazas, where travelers are already in trip mode.
Cody Cagnina·The Complete Guide to Tourism Marketing
Tourism marketing is how state, county, and city tourism offices drive visitation and in-state spending. This guide covers place-based OOH strategy, venue mix by program type, drive-market and feeder-DMA targeting, seasonal timing, and the audit-ready measurement public dollars require.
Cody Cagnina·PlaceBased Expands Senior Education Network Nationwide to Reach Audiences 65+
PlaceBased has expanded its Senior Education Network nationwide, bringing trusted health and community messaging into the everyday places older adults visit most: senior centers, senior living facilities, pharmacies, clinics, and faith-based organizations across all 50 states. The expansion gives public health agencies, nonprofits, and brands a direct, dignified path to reach audiences 65+ where attention is high and trust is already established.
Cody Cagnina·What is Place-Based Advertising? The Complete Guide to Location-Based OOH Media
Place-based advertising, the subset of out-of-home media placed inside specific venues where target audiences naturally gather, grew faster than the broader OOH market in 2025 and now defines how serious advertisers reach audiences digital can't. Here's what it is, how it differs from billboards, the major venue types, what it costs, and how to plan a campaign that delivers in 2026
Cody Cagnina·The Accountability Gap in Place-Based Advertising
Place-based OOH advertising is entering a new era of accountability. PlaceBased Media has now passed two consecutive AAM audits, delivering 113.3% and 111% of guaranteed distribution. Here's what those numbers verify, and why independent third-party audits matter for media planners, public health agencies, and pharmaceutical brands.
Cody Cagnina·Substance Use Prevention Advertising: Place-Based OOH Strategies for Overdose, Tobacco, Cannabis & Opioid Campaigns
In 2024, U.S. drug overdose deaths fell 27%, the largest single-year decline ever recorded by the CDC. Here's why sustained, place-based prevention advertising in clinics, schools, bars, and harm reduction sites became part of the story, and how to build a substance use campaign that actually moves the curve.
Cody Cagnina·Teen Advertising & Youth Marketing: The Ultimate Guide
Learn how youth and teen advertising reaches young people through high schools, colleges, community centers and other trusted environments. Explore OOH and DOOH formats, creative best practices, public health applications, recruitment strategies and campaign measurement.
Cody Cagnina·How to Buy DOOH Advertising: A Complete Guide to Programmatic and Direct Buys
Buying DOOH advertising comes down to two methods: direct buy for guaranteed placement and venue precision, or programmatic for speed and flexibility. Here's a step-by-step guide to both.
Cody Cagnina·How to Reach SGM Young Adults with Place-Based OOH Advertising
Sexual and Gender Minority (SGM) young adults, typically ages 18 to 29, represent one of the most important and underserved audiences in public health outreach today. The community is also growing at a pace few demographic categories ever have. According to Gallup's generational tracking, the share of adults identifying as LGBTQ+ has roughly doubled with every cohort: 1% of the Silent Generation, 2.5% of Baby Boomers, 4.5% of Gen X, 10% of Millennials, and now 22% of Gen Z. That last figure is not a margin-of-error blip. It represents tens of millions of young adults who are increasingly visible, increasingly out, and increasingly central to the public health landscape, and whose health needs the traditional system has not historically been built to meet.
Cody Cagnina·Maternal Health Campaigns: Reaching Expecting and New Parents Where They Are
Effective maternal health campaigns reach expecting and new parents where they live, shop, and receive care. Discover how place-based advertising in OB-GYN offices…
Cody Cagnina·What an HIV Prevention Pilot in the U.S. South Can Teach Public Health Marketers About Reaching Hard-to-Find Audiences
Three weeks into a digital HIV prevention campaign, the dashboard looked fine: hundreds of thousands of impressions, hundreds of clicks. Then the team checked the…
Cody Cagnina·What the Teen Vaping Reversal Teaches Us About Reaching People Where They Live
A recent UC San Diego study reveals what drove the dramatic reversal in teen vaping, and why a convergence of media forces was responsible. Here's what it means for…
Cody Cagnina·PlaceBased Media Deploying Large-Scale DOOH and OOH Network Across the 2026 US World Cup Markets
The World Cup is one of the most-watched global events, creating unmatched opportunities for brands to connect with audiences. From sports bars and retail locations to…
Cody Cagnina·Government Health Initiatives: Reaching Communities Through Strategic Place-Based Media
Government health initiatives save lives, but only when they reach the communities that need them most. With fragmented media consumption and persistent digital…
Cody Cagnina·Point-of-Care Advertising for Pharma: Why the Smartest Brands Are Moving Budgets to Doctor's Office and Clinic Media in 2026
Point-of-care advertising has crossed $1 billion in pharma spending, and it's still accelerating. With FDA scrutiny rising on DTC channels and digital privacy…
Cody Cagnina·We Promised 345 Locations. AAM Confirmed We Delivered 113.3%
Our Physician Office Patient Education Program just passed its AAM audit, exceeding guaranteed distribution by over 13%. Here's why third-party verification matters for…
Cody Cagnina·Place-Based OOH for Government Health Campaigns: Why Out-of-Home Advertising Is the Missing Channel in Public Health Communications
Learn how federal and state health agencies use place-based out-of-home advertising to reach communities with public health campaigns. From clinics to grocery stores…
Cody Cagnina·How to Plan a Public Health Campaign: A Step-by-Step Guide for Organizations That Need Real-World Results
Planning a public health campaign that actually changes behavior takes more than good intentions. This step-by-step guide covers every phase, from defining your…
Cody Cagnina·WIC Enrollment Campaigns: Reaching Eligible Families Through OBGYN Office, Daycares, and Grocery Stores
Nearly half of all families eligible for WIC aren't enrolled, not because they don't need it, but because they never hear about it, don't realize they qualify, or face…
Cody Cagnina·Place-Based Cannabis Prevention & Safe Storage: A Community-Centered Guide for 2025 and Beyond
As cannabis products become more accessible and harder to distinguish from everyday snacks, place-based prevention and safe storage practices are essential tools for…
Cody Cagnina·Overdose Prevention Media Strategy: Reaching People Before It’s Too Late
Despite a historic 27% decline in drug overdose deaths in 2024, nearly 80,000 Americans still died, and overdose remains the leading cause of death for adults aged…
Cody Cagnina·Responsible Gambling PSAs Now Reach 500+ Sports Bars Nationwide Through DOOH and OOH PlaceBased Media
PlaceBased Media supports responsible gambling education initiatives by delivering neutral, informational messaging through place-based OOH and DOOH media in sports bars…
Cody Cagnina·What Are The Top Platforms For Point-of-Care Advertising in Healthcare Settings?
Point-of-care advertising reaches patients in healthcare settings during moments of heightened health awareness, when they're most receptive to relevant information.…
Cody Cagnina·CPM Calculator: Calculate Your Advertising Cost Per 1,000 Impressions
Use our free CPM calculator to instantly calculate cost per 1,000 impressions and compare advertising efficiency across digital, out-of-home, and place-based media…
Cody Cagnina·LGBTQ+ Marketing & Advertising in Local Communities
LGBTQ+ marketing solutions require more than visibility: they demand authenticity, cultural understanding, and meaningful placement. Today’s LGBTQ+ audiences are highly…
Cody Cagnina·Vaping Prevention Ad Campaigns: Using Out-of-Home Advertising at Schools for Public Health Education
The rise of e-cigarettes among young people has become one of the most pressing public health challenges of our time. With sleek designs and aggressive marketing, vaping…
Cody Cagnina·PlaceBased Expands Rural Health Education Network to Reach Underserved Communities Nationwide
PlaceBased has expanded its Rural Health Education Network to support state and local health departments in reaching rural and underserved communities. Through trusted…
Cody Cagnina·988 Campaigns & Promotions: The Complete Guide to Suicide & Crisis Lifeline Awareness
The launch of 988 as the national suicide prevention and mental health crisis hotline represents a critical step forward in making mental health support accessible to…
Cody Cagnina·Political Advertising: How DOOH Is Reshaping Political Advocacy Marketing
Political advertising has evolved beyond TV commercials and mailers. Today's most effective campaigns reach voters in the real-world spaces where they live their daily…
Cody Cagnina·Advertising in Bars with Indoor Ads: A Complete Guide to Reaching Your Target Audience
Discover why advertising in bars with indoor ads is one of the most effective ways to reach engaged consumers. Learn about coaster advertising, branded coasters, digital…
Cody Cagnina·How Colleges & Universities Can Use OOH Advertising in High Schools to Boost Student Recruitment in 2025
Colleges and universities are facing more competition than ever, and reaching Gen Z early is now essential for successful enrollment marketing. One of the most effective…
Cody Cagnina·Native American Advertising: The Complete Guide to Marketing in Tribal Communities and Reservations
For decades, Native American communities have been either invisible in mainstream advertising or reduced to harmful stereotypes. Yet with 9.79 million American Indians…
Cody Cagnina·POC Advertising for Oncology Patients: How Point-of-Care Campaigns Improve Education, Support, and Outcomes
Point-of-care (POC) advertising in oncology clinics offers one of the most effective ways to reach cancer patients and caregivers with timely, relevant, and supportive…
Cody Cagnina·Military Recruitment Marketing with Local OOH Media
Learn how military branches use place-based OOH advertising to reach recruitment-age audiences in gyms, campuses, and entertainment venues for better enlistment results.
Cody Cagnina·The Power of Senior Center Advertising: Reaching Older Adults Where They Gather
Senior centers have become one of the most trusted touchpoints for engaging older adults with health, safety, and community messaging. Discover why place-based…
Cody Cagnina·Advertising to Teens: Combining Place-Based OOH with Mobile Targeting
Here's where the strategy becomes truly powerful: What if you could reach teens with place-based advertising in their schools and community centers, then continue the…
Cody Cagnina·What Do You Mean by Public Health?
Every time you buckle your seatbelt, drink fluoridated tap water, or walk past a "no smoking" sign, you're experiencing public health in action. Yet if someone asked you…
Cody Cagnina·How Digital Out-of-Home Advertising Supports Social Determinants of Health
Public health outcomes aren’t shaped only by what happens inside hospitals: they’re shaped by where people live, work, learn, and socialize. These are known as the…
Cody Cagnina·What Comprehensive Campaign Reporting Looks Like in Digital Out-of-Home (DOOH)
Digital out-of-home advertising has transformed from a traditional medium into a sophisticated, data-driven channel that rivals digital platforms in measurability and…
Cody Cagnina·Urban Panels: OOH in Major Markets: Capturing the Attention of City-Dwellers
Urban panels have emerged as the premier out-of-home advertising format for brands seeking to connect with city-dwellers in major metropolitan markets. Unlike suburban…
Cody Cagnina·How to Choose a DOOH Provider: Turnkey Solutions vs. Traditional Networks
The out-of-home advertising landscape has transformed dramatically. In Q2 2025, OOH advertising revenue reached $2.86 billion, with over 60% of top 100 advertisers…
Cody Cagnina·Public Safety Messaging That Saves Lives
Preventable traffic crashes claim thousands of lives annually, but strategic public safety messaging can intervene at critical decision points. The most effective…
Cody Cagnina·Hyper Local Marketing: OOH Advertising at Local Venues
Out-of-Home (OOH) advertising has always been about meeting people where they are. But in an age where hyper-local marketing is proving to be one of the most effective…
Cody Cagnina·Gen-Z Marketing: How Place-Based OOH & DOOH Advertising Creates Authentic Connections in a Digital World
In an era where young consumers scroll past thousands of digital advertisements daily, marketers face an unprecedented challenge: how do you authentically connect with…
Cody Cagnina·On-Campus Advertising: The Ultimate Guide to Reaching Students Where They Live, Learn, and Connect
Tap into the $574 billion spending power of high school and college students with strategic campus advertising that actually works.
Cody Cagnina·Hispanic Marketing: The Power of Place-Based OOH with Hispanic Audiences
Discover how strategic out-of-home advertising in culturally relevant locations can unlock the $1.9 trillion Hispanic market
Cody Cagnina·PrEP Promotion Toolkit with Research: How Point-of-Care + Place-Based Media Increased PrEP Uptake by 19%
Despite years of digital campaigns, PrEP uptake remained frustratingly stagnant in key communities. Social media ads weren't converting. Display advertisements were…
Cody Cagnina·What is OOH in Advertising? A Complete Guide
Learn what Out-of-Home (OOH) advertising is and how place-based strategies in grocery stores, clinics, and community venues effectively engage multicultural communities.…
Cody Cagnina·In-Store Media: America’s Top Retail Media Channels
Walk into almost any store today, whether it’s a corner convenience shop, your local grocery store, a neighborhood pharmacy, or a big box giant like Walmart, and you’ll…
Cody Cagnina·Advertising at Clinics and Pharmacies: Point-of-Care Advertising
When it comes to delivering a message that truly resonates, timing and location are everything. Healthcare settings such as clinics and pharmacies are unique…
Cody Cagnina·A Guide to Point-of-Care Advertising Inventory Across the U.S.
Point-of-Care (POC) advertising is one of the most powerful and contextually relevant ways to reach patients and caregivers during key health decision moments. Unlike…
Cody Cagnina·Veteran Mental Health Through Out-of-Home Media
Every day, veterans across the country face mental health challenges stemming from their time in service. Rates of PTSD, depression, anxiety, and substance use remain…
Cody Cagnina·Data-Driven Cannabis Awareness: Navigating the Challenges of Public Understanding
As cannabis legalization continues to expand across the United States, public understanding is struggling to keep up. In a country where over half of states now permit…
Cody Cagnina·Proven Local Advertising Strategies: How to Effectively Reach Your Community
Local advertising isn’t just about throwing up a billboard and hoping for the best. Today’s most successful campaigns use a mix of high-impact touchpoints that blend…
Cody Cagnina·School-Based Media Network: Youth OOH Promotions That Make an Impact
In today’s world of constant screen time and fleeting digital impressions, reaching young audiences takes more than another ad in their feed. Out-of-home (OOH)…
Cody Cagnina·Digital Out-of-Home Advertising in Urban Areas: Engaging Audiences Where They Live, Work, and Move
Digital Out-of-Home (DOOH) advertising is transforming urban environments into high-impact media channels. By placing dynamic screens in transit hubs, retail hotspots…
Cody Cagnina·African American Health Campaigns: Bridging the Gap in Public Health Equity
African Americans experience disproportionately high chronic disease burdens, such as obesity, hypertension, diabetes, and cancer. In response, public health campaigns…
Cody Cagnina·Advertise at Schools with Place-Based OOH Advertising
Learn how to advertise in schools using place-based out-of-home (OOH) media. Discover formats like posters, digital screens, and brochure holders to reach students…
Cody Cagnina·10 Powerful Tobacco Control Advertising Examples That Changed the Game
From shocking visuals to compelling narratives, some campaigns have not only captured attention but have also fundamentally shifted societal attitudes towards smoking.…
Cody Cagnina·Truck Stop Advertising: How Place-Based OOH Media Drives Results on the Road
Discover how Truck Stop Advertising helps brands reach drivers and travelers on the go. Learn about pump top ads, in-store displays, and high-impact strategies to engage…
Cody Cagnina·Top 10 Tips for Marketing to Teens
The foundation of teen outreach is trust. Show up consistently (at schools, events, or anywhere teens gather) without an agenda. Just be present. On social platforms…
Cody Cagnina·Crafting Effective Public Health Policies: A Guide to Development and Implementation
Public health policies play a critical role in shaping the health outcomes of communities. Effective policies can lead to improved health, reduced disparities, and…
Cody Cagnina·Turnkey Digital Out-of-Home (DOOH) Advertising Solutions for Modern Campaigns
In the digital-out-of-home (DOOH) space, location isn’t just about where a screen is placed. It’s about how advertisers can use geography to connect with the right people…
Cody Cagnina·Point-of-Care Solutions: The Impact on Patient Outcomes
Imagine a world where healthcare decisions happen in real time, right where the patient is. Point-of-care (POC) marketing is making this possible by delivering targeted…
Cody Cagnina·Unlocking the Potential of Location-Based Marketing: A Deep Dive into Place-Based OOH Advertising
Reaching the right audience at the right time and place has become a cornerstone of effective marketing. Location-based marketing solutions, particularly in place-based…
Cody Cagnina·Empowering Communities with OOH Advertising to Boost Non-Profit Education Initiatives
By strategically placing ads in familiar, high-traffic areas, non-profits can engage with community members, driving essential educational initiatives that address…
Cody Cagnina·Creative Best Practices for DOOH Content (with Examples)
In this article, we delve into the realm of Creative DOOH Content, exploring the best practices and showcasing inspiring examples that will elevate your campaigns to new…
Cody Cagnina·Who Offers Location-Based Targeting for Digital Billboard Networks?
In the digital-out-of-home (DOOH) space, location isn’t just about where a screen is placed. It’s about how advertisers can use geography to connect with the right people…
Cody Cagnina·Top Place-Based OOH Companies in the U.S. – 2025 Edition
Place-based Out-of-Home (OOH) advertising is the fastest-growing segment in the industry, reaching audiences in high-engagement environments like salons, clinics, gas…
Cody Cagnina·Reaching the New American and Immigrant Population with Place-Based Advertising in the US
Immigrants and their descendants drive much of the U.S. population growth, with over 44 million foreign-born residents as of recent estimates. These communities are not…
Cody Cagnina·NAMI Marketing Ideas: How NAMI Uses Place-Based OOH Media to Support Mental Health
The National Alliance on Mental Illness (NAMI) plays a crucial role in advocating for mental health awareness, education, and support across the country. As mental…
Cody Cagnina·Engaging At-Risk Populations with Culturally Relevant Health Campaigns
Why do some health campaigns resonate deeply within communities while others falter? The answer often lies in how well these initiatives align with the cultural fabric…
Cody Cagnina·What is Naloxone and How Does it Save Lives from Opioid Overdose?
Opioid overdoses continue to be a devastating public health crisis, impacting individuals across all demographics. In the United States, over 80,000 people lost their…
Cody Cagnina·Health Communication Strategies: A Comprehensive Guide to Engaging Your Audience
Effective health communication is vital in an information-saturated world. Whether you're a healthcare professional, wellness advocate, or part of a health organization…
Cody Cagnina·Strategies for Promoting Health with OOH Media
With its ability to reach consumers on the go, this form of advertising has proven to be highly effective in promoting health-related messages. From billboards…
Cody Cagnina·Drink Responsibly This Holiday Season: How Place-Based OOH at Bars Can Help Prevent Impaired Driving
As the holiday season approaches and festivities ramp up, it's important to prioritize responsible drinking to ensure the safety of ourselves and those around us. Learn…
Cody Cagnina·How Non-Profit Health Outreach is Changing Lives
In a world where healthcare is a luxury for many, non-profit health outreach programs have emerged as beacons of hope. These organizations recognize the power of…
Cody Cagnina·Medicaid Marketing Strategy: How Place-Based Advertising Drives Enrollment in Local Communities
Medicaid is crucial in providing healthcare coverage to low-income individuals and families. However, many eligible individuals may be unaware of their eligibility or…
Cody Cagnina·The Essential Guide to Enrollment Marketing: Strategies to Boost Student Recruitment
Are you looking to boost student recruitment and successfully navigate the competitive landscape of enrollment marketing? Look no further, because this essential guide…
Cody Cagnina·Tobacco Control: Fighting The Multi-Billion Dollar Tobacco Marketing Machine
By leveraging the power of media and creative storytelling, public health advertising can effectively reach large audiences and drive positive health outcomes for…
Cody Cagnina·Shattering Stigmas: The Ultimate Guide to an Effective HIV Prevention Campaign
In today's world, where information spreads like wildfire, it's crucial to tackle the stigma surrounding HIV head-on and educate the masses about effective prevention…
Cody Cagnina·The Power of Out-of-Home Media in Promoting Health Education: Reaching and Inspiring Communities
Out-of-home media offers a unique advantage by being present in the physical environment where people live, work, and play. Unlike digital media, OOH media cannot be…
Cody Cagnina·The Power of Out-of-Home Media: Amplifying PSA Impact
Out-of-home media, including billboards, place-based advertising, digital screens, and interactive displays, allows brands to connect with consumers in high-traffic…
Cody Cagnina·Community Health Promotion: How Health Promotion Initiatives Transform Lives
Through various community-driven programs, individuals receive the education, resources, and support they need to make positive health choices. From local fitness…
Cody Cagnina·Marketing to Parents: The Power of Place-Based Advertising
In the fast-paced digital world, reaching busy parents can be a challenge. With their limited time and endless distractions, capturing their attention requires a…
Cody Cagnina·The Evolution of Supermarket Advertising
Discover eye-catching displays strategically placed at grocery stores to capture the attention of your target demographic.
Cody Cagnina·Overcoming Challenges: Strategies for Marketing to Military Audiences
Discover proven strategies for marketing to the military demographic and overcoming unique challenges. Learn more at PlaceBased.
Cody Cagnina·OOH Campaigns: How to Captivate Your Target Audience
Discover the secrets to successful OOH campaigns and learn how to connect with your audience through strategic placements and eye-catching design elements. Unlock the…
Cody Cagnina·Why In-Bar Advertising is a Marketing Game Changer
Whether it's a vibrant billboard strategically placed near the bar or a creative campaign on the back of coasters, in-bar advertising allows brands to reach consumers…
Cody Cagnina·Indoor Advertising: Maximize Your Brand Exposure with Indoor Ads
Step into the future of advertising with indoor advertising. As the traditional advertising landscape evolves, businesses are increasingly focusing on indoor spaces as a…
Cody Cagnina·What Are Health Promotion Strategies? The Complete Guide to Prevention, Community Health & Place-Based Media
Health promotion strategies are the proven methods organizations use to prevent disease, reduce health disparities, and empower communities to live healthier lives. This…
Cody Cagnina·Healthcare Marketing: Strategies for Captivating Your Target Audience
Are you struggling to capture the attention of your target audience in the competitive world of healthcare marketing? Look no further! In this article, we will reveal…
Cody Cagnina·10 Impaired Driving Prevention Campaign Ideas
This article delves into innovative and effective strategies to combat impaired driving. With the alarming statistics and tragic consequences of driving under the…
Cody Cagnina·How an Opioid Awareness Poster Saves Lives
Discover how opioid awareness posters have the potential to save lives by capturing attention, conveying a message, and inspiring action.
Cody Cagnina·10 Click it or Ticket Campaign Ideas to Boost Seat Belt Safety
Seat belt safety is a top priority when it comes to road travel. To enhance awareness and encourage compliance, implementing a captivating Click it or Ticket campaign…
Cody Cagnina·The Power of Indoor Advertising: Strategies to Captivate Your Audience
With the rise of digital advertising, it's easy to overlook the impact that indoor advertising and digital indoor advertising can have. However, when done right, they…
Cody Cagnina·OOH Media: The Future of Outdoor Advertising
Step into the future of outdoor advertising and discover the limitless potential of harnessing the impact of out-of-home (OOH) media. In this article, we explore outdoor…
Cody Cagnina·Premier Media Solutions: DOOH, OOH, and Mobile Targeting
In today's rapidly evolving digital landscape, the future of advertising is being shaped by innovative strategies and premier media solutions.
Cody Cagnina·Paid Media 101: PSA Campaigns
Are you struggling to understand how paid media fits into your marketing strategy? Look no further! In this article, we'll guide you through the basics of paid media and…
Cody Cagnina·Unlock the Power of Grocery Store Advertising
Looking to unlock the power of grocery store advertising to give your business a much-needed boost? Look no further! In this article, we'll share expert strategies that…
Cody Cagnina·Public Health Marketing for a Healthier Society
Through strategic communication and targeted campaigns, public health marketers have the ability to inspire and educate individuals to make healthier choices, ultimately…
Cody Cagnina·The Ultimate Guide to Boosting Enrollment for Colleges Through High School Advertising
Are you a college administrator struggling to attract high school students to your institution? Look no further! In this ultimate guide, we will explore the most…
Cody Cagnina·Place Based Media: Health Education for All People
By utilizing place-based media in a thoughtful and culturally sensitive manner, health education messages can effectively reach underserved communities, leading to…
Cody Cagnina·Navigating the Regulatory Landscape: Compliance in Healthcare Marketing
With regulations constantly changing, marketers in the healthcare industry face the challenge of staying compliant while effectively promoting their products and…
Cody Cagnina·The Art of Pump Toppers: Branding Campaigns
Pump toppers may seem like a small detail, but they can have a big impact on your brand's visual appeal.
Cody Cagnina·Introduction to Government Marketing
Learn government marketing strategies that government agencies can employ to maximize the impact of their marketing efforts. From creating compelling content that…
Cody Cagnina·Point-of-Care Ads for Opioid Overdose Prevention
The opioid epidemic continues to ravage communities across the globe, leaving behind a trail of devastation and heartache. Amidst this crisis, Naloxone, an opioid…
Cody Cagnina·Political Advertising at College Campuses: Harnessing the Power of the Youth Vote
Political advertising has evolved significantly over the years, and in modern-day campaigns, college campuses have emerged as powerful platforms for reaching and…
Cody Cagnina·Public Health: The Role of Health Awareness Posters
Learn about making poster for health promotion by utilizing compelling graphics, persuasive messaging, and strategic placement, these posters have the potential to reach…
Cody Cagnina·Cannabis Safety and Responsible Storage Promotions Through Out-of-Home Advertising
One important aspect of cannabis safety is ensuring that it is stored securely, especially to prevent access by children. Out-of-home (OOH) advertising offers a unique…
Cody Cagnina·Enhancing College Enrollment Marketing Through Out-of-Home (OOH) Displays at High Schools
High school is a critical juncture in students' lives when they start exploring higher education options and making decisions about their future. Engaging with high…
Cody Cagnina·The Power of Behavior Change Marketing: Inspiring Positive Transformations
Behavior change marketing (behaviour change marketing) is a dynamic approach that leverages psychological insights, persuasive techniques, and targeted messaging to…
Cody Cagnina·Fueling Connections: Reaching a Multicultural Audience with Gas Pump Advertising
Gas pump advertising has emerged as an effective and innovative way for businesses to connect with consumers at a point of high engagement. With the United States…
Cody Cagnina·OOH Media in High Schools for Public Health Promotion
Discover how you can utilize paid media at high schools to amplify your youth-targeted awareness campaigns.
Cody Cagnina·Mastering OOH Media Planning: Your Complete Guide to Out-of-Home Advertising Success
OOH advertising requires careful planning and strategic execution. In this comprehensive guide, we will walk you through the essential steps for OOH media planning to…
Cody Cagnina·How to Use Digital Out-of-Home to Promote Youth Mental Health?
PlaceBased Media offers DOOH advertising in high schools is to promote social and environmental causes. Advertisements can raise awareness about issues such as climate…
Cody Cagnina·Using Gas Station Advertising to Reach Multicultural Communities.
PlaceBased offers gas station advertising in nearly every zip-code in the US providing exposure in various multicultural neighborhoods and local communities.
Cody Cagnina·How Gas Stations are Used for ‘Click-It or Ticket’ Promotions.
Gas station pump top advertising refers to advertising on the top of gas pump handles or on the sides of gas pump dispensers. It is a highly visible and cost-effective…
Cody Cagnina·Health Promotion on College Campuses.
Explore the dynamic world of health promotions on college campuses with our blog, where we delve into innovative strategies and initiatives aimed at enhancing student…
Cody Cagnina·Reaching the LGBTQ+ Community with Educational Displays and Branded Coasters at Gay Bars
Marketing to the LGBTQ+ community has evolved significantly over the years, with place-based media becoming an increasingly popular method of reaching this demographic.…
Cody Cagnina·HIV Prevention Marketing: PrEP Promotions
PrEP (Pre-Exposure Prophylaxis) is one of the most effective tools available for HIV prevention, reducing the risk of HIV transmission by up to 99% when taken as…
Cody Cagnina·How to Reach College Students on Campus.
Place-based media refers to the use of digital screens, such as billboards, digital signs, and video walls, in public spaces to deliver educational content to a specific…
Cody Cagnina·Safety for Recreational Cannabis Users.
With the legalization of recreational cannabis in many states, more and more people are visiting cannabis dispensaries to purchase and consume cannabis products. While…
Cody Cagnina·Place-Based Media for Hispanic Audiences.
Cody Cagnina·Place-Based Media at Food Banks.
Place-based media can be an effective tool for increasing the use of government resources at food banks. Food banks play a critical role in providing food assistance to…
Cody Cagnina·Improving Health Equity in Florida.
Health equity refers to the attainment of the highest level of health possible for all people, regardless of their race, ethnicity, socioeconomic status, or other…
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How to Reach SGM Young Adults with Place-Based OOH Advertising
Sexual and Gender Minority (SGM) young adults, typically ages 18 to 29, represent one of the most important and underserved audiences in public health outreach today. The community is also growing at a pace few demographic categories ever have. According to Gallup's generational tracking, the share of adults identifying as LGBTQ+ has roughly doubled with every cohort: 1% of the Silent Generation, 2.5% of Baby Boomers, 4.5% of Gen X, 10% of Millennials, and now 22% of Gen Z. That last figure is not a margin-of-error blip. It represents tens of millions of young adults who are increasingly visible, increasingly out, and increasingly central to the public health landscape, and whose health needs the traditional system has not historically been built to meet.
What an HIV Prevention Pilot in the U.S. South Can Teach Public Health Marketers About Reaching Hard-to-Find Audiences
Three weeks into a digital HIV prevention campaign, the dashboard looked fine: hundreds of thousands of impressions, hundreds of clicks. Then the team checked the landing page. Almost no one was engaging. Here's how they diagnosed the problem, pivoted in real time, and what their methodology means for public health marketers running campaigns on tight budgets.
What the Teen Vaping Reversal Teaches Us About Reaching People Where They Live
A recent UC San Diego study reveals what drove the dramatic reversal in teen vaping — and why a convergence of media forces was responsible. Here's what it means for public health communicators today.
PlaceBased Media Deploying Large-Scale DOOH and OOH Network Across the 2026 US World Cup Markets
The World Cup is one of the most-watched global events, creating unmatched opportunities for brands to connect with audiences. From sports bars and retail locations to transit hubs and community venues, OOH and digital out-of-home (DOOH) networks deliver high-frequency, high-impact exposure. In this guide, we break down how advertisers can strategically leverage place-based media to capture attention, drive engagement, and maximize ROI during the World Cup.
Government Health Initiatives: Reaching Communities Through Strategic Place-Based Media
Government health initiatives save lives — but only when they reach the communities that need them most. With fragmented media consumption and persistent digital divides, agencies are turning to place-based OOH and DOOH advertising to deliver critical health messages in clinics, schools, community centers, and retail environments where diverse populations already spend time. This guide covers how place-based strategies support initiatives from HIV prevention and 988 crisis awareness to tobacco control and chronic disease management — with best practices drawn from campaigns with the CDC, HHS, FDA, and SAMHSA.
Point-of-Care Advertising for Pharma: Why the Smartest Brands Are Moving Budgets to Doctor's Office and Clinic Media in 2026
Point-of-care advertising has crossed $1 billion in pharma spending — and it's still accelerating. With FDA scrutiny rising on DTC channels and digital privacy restrictions tightening, pharma media planners are moving budgets to doctor's offices, clinics, and pharmacies where patients are most receptive. This guide covers how to build a POC strategy that drives measurable prescription lift, reaches HCPs where reps can't, and integrates with your omnichannel media plan.
Place-Based Cannabis Prevention & Safe Storage: A Community-Centered Guide for 2025 and Beyond
As cannabis products become more accessible and harder to distinguish from everyday snacks, place-based prevention and safe storage practices are essential tools for protecting youth, families, and communities.
Overdose Prevention Media Strategy: Reaching People Before It’s Too Late
Despite a historic 27% decline in drug overdose deaths in 2024, nearly 80,000 Americans still died — and overdose remains the leading cause of death for adults aged 18–44. An effective overdose prevention media strategy goes beyond digital. Discover how place-based out-of-home media reaches at-risk populations where they already are, and why it's become a critical part of the public health response.
Responsible Gambling PSAs Now Reach 500+ Sports Bars Nationwide Through DOOH and OOH PlaceBased Media
PlaceBased Media supports responsible gambling education initiatives by delivering neutral, informational messaging through place-based OOH and DOOH media in sports bars and community venues nationwide. Our approach focuses on awareness and informed decision-making while remaining media-neutral and aligned with the legal gaming landscape.
What Are The Top Platforms For Point-of-Care Advertising in Healthcare Settings?
Point-of-care advertising reaches patients in healthcare settings during moments of heightened health awareness—when they're most receptive to relevant information. Unlike traditional media channels, these environments capture a captive audience actively thinking about symptoms, treatments, and wellness decisions. PlaceBased's point-of-care network delivers contextually relevant messaging through strategically positioned digital displays, connecting healthcare brands with engaged patients at the precise moment it matters most.
PlaceBased Expands Rural Health Education Network to Reach Underserved Communities Nationwide
PlaceBased has expanded its Rural Health Education Network to support state and local health departments in reaching rural and underserved communities. Through trusted, community-based locations, the network helps deliver timely public health information where people already live, work, and seek care.