Point-of-Care Advertising at Clinics, Hospitals & Pharmacies
PlaceBased manages educational displays in clinic waiting rooms, urgent care centers, specialty practices, and pharmacies, with audited digital out-of-home and print media—geo-targeted by ZIP code and available in English and Spanish, along with numerous other languages.
Point-of-care is the most trusted information channel among exposed patients (POCMA/Ipsos, 2025), which is why our campaigns prioritize credibility and context. Through a network of healthcare and pharmacy environments, PlaceBased delivers point-of-care advertising designed specifically for public health, education, medication education, and community impact.
What is Point-of-Care (POC) Advertising?
Point-of-care advertising delivers targeted health messages directly to patients within healthcare environments—reaching them at the exact moment health decisions are being made. This includes digital displays, educational materials, interactive kiosks, and printed content strategically placed throughout healthcare facilities.
Unlike traditional channels, point-of-care marketing connects brands with consumers actively engaged with their health, driving meaningful engagement and real outcomes. Patients exposed to point-of-care ads are more likely to take or refill prescriptions than those who saw them on TV.
Why Point-of-Care Advertising Works?
Healthcare settings offer extended dwell times—often 15-20 minutes or more—providing brands with valuable attention windows rare in today's fragmented media landscape. During these moments, patients are focused on their health, receptive to relevant information, and primed for action.
Point-of-Care (POC) is a Proven Media Channel
58% of patients who encountered a pharmaceutical ad in the office reported it made them more knowledgeable about their medications (Source: M3 MI Research)
45% of physicians indicated that patient-sourced information can cause them to consider a treatment they may not have otherwise (Source: OptimizeRx, 2024)
82% of patients value health information received in healthcare settings
(Source: Solomon Partners Point of Care Report)
Reaching the Right Patients Across Medical Specialties
PlaceBased's point-of-care network spans a diverse range of medical specialties, enabling advertisers to target specific patient populations with precision. From primary care practices for broad wellness messaging to specialized environments for targeted campaigns, advertisers can reach patients across:
Cardiology – Cardiovascular health and heart condition awareness
Endocrinology – Diabetes and metabolic condition messaging
Oncology – Cancer treatment and supportive care information
Orthopedics – Musculoskeletal health and mobility solutions
Dermatology – Skin health and condition management
OB/GYN – Women's health and reproductive wellness
Pediatrics – Child and family wellness messaging
Pulmonology – Respiratory condition education
Neurology – Brain health and neurological condition awareness
Gastroenterology – Digestive health and GI condition management
This specialty-specific targeting ensures advertising content aligns with patient needs, maximizing relevance and engagement.
Reaching the Right Audiences
Effective point-of-care advertising goes beyond location—it's about reaching the right people with the right message. PlaceBased's POC network enables precise targeting across diverse patient populations, from Hispanic/Latin-X and BIPOC communities to aging populations, parents, veterans, and more.
Point-of-care advertising also reaches the caregivers, family members, and companions who often play a critical role in healthcare decisions—ensuring your message influences the full circle of decision-makers.
Point-of-Care Advertising That Reaches People When It Matters Most
Our Point-of-Care network is designed to support both awareness and action—whether that’s encouraging prevention, promoting resources, educating patients, or driving next-step behaviors. From overdose prevention and chronic condition education to insurance enrollment and wellness initiatives, POC media ensures your message is seen at the exact moment it’s most relevant.
Point-of-Care is the Most Trusted Information Channel Among Patients
Independent research shows point-of-care is the most trusted channel among exposed patients (POCMA/Ipsos, 2025), which is why we activate clinics, hospitals, and pharmacies for public-health and healthcare campaigns.
Point-of-Care Channels & Formats
Choosing the right channels in point-of-care environments involves understanding the patient journey and the touchpoints where they are most receptive. PlaceBased offers:
Digital Displays and Screens – Located in waiting areas, lobbies, and patient rooms to deliver health-related information, educational content, and promotional messaging
Interactive Kiosks – Touch-screen displays providing patients access to health information, educational materials, and interactive content
Printed Materials – Brochures, pamphlets, posters, and flyers in waiting areas and examination rooms with educational and promotional content
Waiting Room Television Networks – Custom TV programming featuring health education, wellness content, and promotional messaging
Mobile POC Advertising – Privacy-safe, geofenced audiences and contextual placements that complement in-venue POC media without using sensitive personal health data
Reporting & Audits - Transparent and compliance-friendly delivery
Performance summaries: Weekly/monthly impression reports with methodology notes (venue counts, flight dates, exceptions).
Venue-level proof of posting: Time-stamped, geo-tagged photos and verification for each location
Attribution options: QR code and vanity URL tracking, UTM tagging, and call/text short codes (optional).
Delivery breakdowns: Heat maps and tables by ZIP/county, venue type, and language split (Eng/Span).
Quality controls: Brand-safety/compliance checks, change-log of swaps/moves, and bonus materials
Final wrap: Consolidated audit rate, total impressions, engagement metrics, bonus value delivered, and next-step recommendations.
Identifying Your Audience for Point-of-Care Advertising.
Understanding your audience in point-of-care marketing is about more than demographics. It's about understanding their healthcare journey, their concerns, and their information needs. Tailoring your approach to meet these needs is essential for effective communication.
Your message in point-of-care marketing should be clear, empathetic, and relevant to your audience's healthcare experience. Focus on providing value through information and support, rather than just promoting a product or service.
Let’s Talk.
Ready to reach patients at the moments that matter most? Connect with PlaceBased to learn how point-of-care advertising can drive meaningful outcomes for your brand.
