Point-of-care advertising in waiting rooms and exam rooms, where health decisions happenBe there before and during the exam.
Point-of-care (POC) advertising puts health messages inside clinics, hospitals, urgent care centers, and pharmacies, from the waiting room to the exam room. Most POC buys include exam-room coverage, so your message is still in view when patients talk with their provider. PlaceBased Media runs fully managed POC campaigns in English, Spanish, and 15+ more languages. Two consecutive AAM audits verified 113.3% and 111% of guaranteed distribution.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
The waiting room is the most focused room in healthcare.
Point-of-care (POC) advertising places health messages inside clinics, hospitals, urgent care centers, specialty practices, and pharmacies. People see them while they wait, before they talk with a provider, and while they are already thinking about their health.
It pairs the trust of a care setting with real targeting: by specialty, facility type, ZIP code, county, DMA, and language. Formats run from waiting-room screens to exam-room posters, brochures, kiosks, and HCP lounge placements.
- Patients, caregivers, and the family members who come with them
- Physicians, nurses, and staff in HCP lounges and break rooms
- Creative in English, Spanish, and 15 more languages, culturally adapted
Trusted room. Ready audience.
Point-of-care meets people inside a setting they already trust, during long, focused waits, with health on their mind. Independent industry research backs that up.
The average medical visit keeps patients in the clinic for 84 minutes, but only about 20 of those minutes are face-to-face with the physician.
Source: Ray KN, Chari AV, Engberg J, et al. (American Journal of Managed Care), “Opportunity Costs of Ambulatory Medical Care in the United States,” 2015.Americans make more than 1 billion physician office visits a year.
Source: CDC National Center for Health Statistics, “National Ambulatory Medical Care Survey: 2019 National Summary Tables,” 2019 data (pub. 2023).72% of office visits end with a medication provided or prescribed.
Source: CDC National Center for Health Statistics, “National Ambulatory Medical Care Survey: 2019 National Summary Tables,” 2019 data (pub. 2023).Plan by specialty.
Put your message in front of the patients and caregivers it was written for. Our point-of-care network covers 10 specialties, each targetable by state, DMA, county, or ZIP code. Formats vary by network and office and include exam-room and waiting-room posters, wallboards, brochure and take-one displays, HCP lounge placements and, where available, digital screens.
Specialty offices in our point-of-care network
Offices by specialty
Orthopedics
Patients with joint pain, osteoporosis, sports injuries, and post-surgical recovery.
Orthopedic POC →Cardiology
Patients managing heart disease, high blood pressure, cholesterol and blood thinners.
Cardiology POC →Gastroenterology
Patients with IBD, reflux and liver disease, plus colorectal screening.
Gastroenterology POC →Oncology
Patients and caregivers through cancer treatment, immunotherapy and survivorship.
Oncology POC →Also in network: retail pharmacies, substance abuse treatment centers, primary care clinics, community health centers, FQHCs, behavioral health clinics, and urgent care centers.
Minutes before the conversation.
Point-of-care reaches the right patients inside the clinical settings where prescribing happens. Messages land in the waiting room and exam room, minutes before the provider conversation.
Reach the moment of decision
Waiting-room and exam-room messages land minutes before the provider conversation, when patients are focused on their health.
Drive new patient starts
In a Veeva Crossix study, POC accounted for 35% of new patient starts on just 14% of media spend.
Support adherence
Pharmacy placements reinforce medication education at pickup, supporting refills for chronic conditions.
Close the omnichannel gap
CTV and display build awareness upstream. Point-of-care turns it into action at the clinical decision point.
Privacy-safe by design
We target by location, specialty, and geography. We never use individual patient health data.
Every touchpoint in the visit.
We map formats to the patient journey, from the lobby to the exam room to the pharmacy counter.
Digital displays
Screens in waiting areas, lobbies, and patient rooms for education and brand messages, with rotation by market or language.
Waiting-room TV
Health and wellness programming with ad placements, built for long waits.
Exam-room posters & wallboards
Steady, close-range messages where patients wait for the provider.
Brochures & take-ones
Detail people can bring home: symptoms, treatment options, programs, and next steps.
HCP lounge placements
Posters and screens in staff lounges and break rooms, where clinicians pause between patients.
Audited. Photographed. Reported.
AAM featured our approach to verified delivery and advertiser trust. Read the AAM Media Matters feature
What every POC campaign reports
- Performance summaries: weekly or monthly impression reports with methodology notes, venue counts, flight dates, and exceptions.
- Venue-level proof of posting: time-stamped, geo-tagged photos for each location.
- Attribution options: QR codes, vanity URLs, UTM tags, and call or text short codes.
- Delivery breakdowns: by ZIP code, county, venue type, and language.
- Quality controls: brand-safety and compliance checks plus a change log of swaps and moves.
- Final wrap: audit rate, total impressions, engagement, bonus value, and next steps.
Reach the whole circle of care.
Point-of-care reaches patients and the caregivers, family members, and companions who help make health decisions.
Patients / Physicians & HCPs / Parents & caregivers / Hispanic & Latino / BIPOC communities / Older adults / Veterans / All audiences
Questions, answered.
01What is point-of-care advertising?
Point-of-care (POC) advertising delivers health messages to patients inside healthcare settings, including clinics, hospitals, pharmacies, and urgent care centers. Formats include digital displays, printed materials, interactive kiosks, and privacy-safe mobile extensions.
02How is POC different from traditional healthcare advertising?
TV, display, and social reach broad audiences outside a care setting. Point-of-care reaches patients inside healthcare facilities while they wait for appointments, when trust is high and health is top of mind.
03What types of facilities are in the network?
Primary care clinics, specialty practices (pediatrics, OB/GYN, orthopedics, dermatology, cardiology, oncology, and more), hospitals, urgent care centers, and pharmacies. Campaigns can be targeted by facility type, specialty, ZIP code, DMA, and language.
04Does point-of-care work for pharma brands?
Yes. Point-of-care reaches patients inside the clinical settings where prescribing happens. A Veeva Crossix study found POC accounted for 35% of new patient starts on 14% of media spend.
05Can I target specific geographies or specialties?
Yes. Target by ZIP code, county, DMA, and state, and by specialty across 10 medical disciplines.
06How are campaigns verified?
Our point-of-care program has been independently audited by the Alliance for Audited Media, with 113.3% and 111% of guaranteed distribution delivered in consecutive audits. Every campaign also gets venue-level photo proof and delivery reporting.
07Is point-of-care privacy-safe?
Yes. We target by physical location, specialty, and geography, never by individual patient health data. POC campaigns do not collect, store, or use protected health information.
08What languages are available?
English, Spanish, and 15 more languages, culturally adapted, not just translated.
09How fast can a campaign launch?
Most campaigns are planned, produced, and installed within 2 to 4 weeks, depending on scope, creative, and venue availability. We handle venue coordination, production, installation, and verification.
10Where does POC fit in a media plan?
At the bottom of the funnel. CTV and display build awareness upstream; point-of-care turns it into action at the clinical decision point, and pairs well with HCP media.
Pair point-of-care with.
Pharmacies
Counter, shelf and screen, at pickup.
Explore pharmacies →
Public health
Campaigns for health departments and nonprofits.
Explore public health →
Multicultural
In-language, in-culture, in-neighborhood.
Explore multicultural →
DOOH
Digital screens across every venue type.
Explore DOOH →See every media solution.
All media solutions →Planning a campaign? Start with our public health advertising overview, compare DOOH advertising screens, or browse every OOH and DOOH media solution. Planning a specialty buy? See pediatric office advertising, OB/GYN office advertising, orthopedic office advertising and dermatology office advertising.
Reach patients when it matters.
Tell us who you need to reach and where. We'll come back with specialties, locations, formats, and an honest read on what your budget can do.