Tap into the $574 billion spending power of high school and college students with strategic campus advertising that actually works.

Discover how strategic out-of-home advertising in culturally relevant locations can unlock the $1.9 trillion Hispanic market

Despite years of digital campaigns, PrEP uptake remained frustratingly stagnant in key communities. Social media ads weren't converting. Display advertisements were being ignored. Meanwhile, zip codes with the highest HIV risk continued to show the lowest PrEP adoption rates. The problem wasn't awareness—it was access and trust. People needed to encounter PrEP information in environments where health decisions actually happen, not just where they scroll through feeds.

Learn what Out-of-Home (OOH) advertising is and how place-based strategies in grocery stores, clinics, and community venues effectively engage multicultural communities. Discover formats, benefits, and real-world examples.

Walk into almost any store today—whether it’s a corner convenience shop, your local grocery store, a neighborhood pharmacy, or a big box giant like Walmart—and you’ll notice something new. Digital screens glow near checkout counters.

Point-of-Care (POC) advertising is one of the most powerful and contextually relevant ways to reach patients and caregivers during key health decision moments. Unlike broad-based media channels, POC ads reach people in trusted medical environments, where attention is high and messaging can directly influence behavior.

Urban panels are the street-level displays—both static and digital—that line sidewalks, transit stops, kiosks, and major retail corridors.

Every day, veterans across the country face mental health challenges stemming from their time in service. Rates of PTSD, depression, anxiety, and substance use remain significantly higher among veterans compared to the general population. Despite the urgent need for support, many veterans face barriers to seeking help, including stigma, lack of awareness, or difficulty accessing care. This is where out-of-home (OOH) media can play a unique and powerful role — reaching veterans where they live, work, and gather, and helping to connect them with life-changing resources.

As cannabis legalization continues to expand across the United States, public understanding is struggling to keep up. In a country where over half of states now permit some form of legal cannabis use, the nuances around legality, health risks, and responsible use remain blurred for many. Despite broader access, significant gaps in awareness continue to shape public behavior, impact youth perceptions, and challenge public health and safety efforts.

Local advertising isn’t just about throwing up a billboard and hoping for the best. Today’s most successful campaigns use a mix of high-impact touchpoints that blend into everyday life. Below are six proven local advertising strategies to help you build visibility and trust—starting right in your own backyard.

On-campus advertising offers a unique way to connect with Gen Z in their everyday environment. It's not just about putting up flyers anymore. The landscape now includes digital screens, take-one displays, and peer-to-peer campaigns.

Teenagers today are hyper-connected, socially aware, and incredibly savvy. They’ve grown up with smartphones, streaming, and social media—their expectations reflect that. If you want to run a campaign that resonates with this audience, you can’t treat them like mini adults. You need to understand how they think, what they value, and how they engage with brands.

In today’s world of constant screen time and fleeting digital impressions, reaching young audiences takes more than another ad in their feed. Out-of-home (OOH) advertising—especially within the context of schools—offers a powerful, underutilized channel to connect with students where they spend the majority of their time: in person, in school, and in the real world.

Digital Out-of-Home (DOOH) advertising is transforming urban environments into high-impact media channels. By placing dynamic screens in transit hubs, retail hotspots, and public spaces, brands reach consumers outside their homes at crucial touchpoints. Today, one-third of all Out-of-Home spend is in DOOH, and this channel is expected to grow another 10% in 2024 as marketers increasingly shift budgets from other media.

African Americans experience disproportionately high chronic disease burdens—such as obesity, hypertension, diabetes, and cancer. In response, public health campaigns that are culturally grounded, community-engaged, and place-based have proven to be far more effective in improving health outcomes.

Learn how to advertise in schools using place-based out-of-home (OOH) media. Discover formats like posters, digital screens, and brochure holders to reach students, parents, and educators with impactful, hyperlocal messaging.

From shocking visuals to compelling narratives, some campaigns have not only captured attention but have also fundamentally shifted societal attitudes towards smoking. This article explores 10 powerful tobacco control advertising examples that changed the game, highlighting innovative strategies that delivered impactful messages.

As the competition for college-bound students intensifies, universities are rethinking their outreach strategies. Traditional digital ads and mailers aren’t enough to cut through the noise—especially when targeting Gen Z. That’s why many forward-thinking institutions are turning to place-based out-of-home (OOH) advertising in high schools to connect with students where they are: in the halls, cafeterias, and common areas of their schools.

Discover how Truck Stop Advertising helps brands reach drivers and travelers on the go. Learn about pump top ads, in-store displays, and high-impact strategies to engage mobile audiences.

As the U.S. population ages, marketers, public health professionals, and community organizations are increasingly recognizing the importance of effectively engaging older adults. By 2030, 1 in every 5 Americans will be over the age of 65. This demographic shift presents both a challenge and an opportunity: how can we reach aging populations with information, products, and services that truly serve them?