Effective maternal health campaigns reach expecting and new parents where they live, shop, and receive care. Discover how place-based advertising in OB-GYN offices, pharmacies, grocery stores, and community venues helps public health organizations promote prenatal care, postpartum health, maternal mental health, and health equity.

Learn how to buy place-based out-of-home (OOH) and digital out-of-home (DOOH) advertising with confidence. This procurement guide helps government agencies, public health departments, and media buyers navigate RFPs, evaluate vendors, compare pricing, assess audience targeting, and establish campaign measurement standards to maximize reach, accountability, and return on investment.

Looking for effective ways to reach Asian American consumers? Discover how Asian American advertising through place-based out-of-home (OOH) media helps brands, government agencies, and public health organizations connect with AAPI communities. Explore multicultural marketing strategies, multilingual advertising, and targeted placements in Asian grocery stores, restaurants, healthcare facilities, and community venues.

Discover how place-based out-of-home (OOH) advertising helps transportation agencies improve pedestrian and work zone safety. From gas stations and convenience stores to digital screens and community venues, targeted safety campaigns reach drivers and pedestrians where they live, work, and travel—reinforcing safer behaviors, reducing distractions, and raising awareness when and where it matters most.

Reach drivers where it matters most with place-based digital out-of-home (DOOH) advertising at gas stations and convenience stores. From gas pump TV screens to in-store digital displays, PlaceBased Media helps traffic safety campaigns deliver high-impact messaging to motorists at key moments throughout their daily routines, increasing awareness of distracted driving, impaired driving, and other roadway safety risks.

Explore effective immunization advertising strategies that connect public health agencies with families, parents, and underserved communities. Discover how place-based OOH and DOOH campaigns increase vaccine awareness, build trust, and encourage immunization through targeted messaging in healthcare settings, pharmacies, schools, and community locations.

From tobacco control campaigns to nutrition awareness initiatives, these advertisements play a crucial role in educating and influencing behavior change. By leveraging the power of media and creative storytelling, public health advertising can effectively reach large audiences and drive positive health outcomes.

Real fentanyl awareness campaign examples from state agencies and federal partners — including Texas "One Pill Kills" and SAMHSA Fentanyl Awareness — and what made each one work.

Tourism marketing promotes destinations, attractions, and travel experiences to potential visitors. Here's a quick definition of what it is, who does it, and how place-based OOH fits into the channel mix.

Place-based OOH advertising on military bases reaches active-duty service members, military families, and veterans in commissaries, exchanges, fitness centers, and on-base medical facilities. Here's how it works and how to buy.

The population within a four-hour drive is the highest-value audience for most tourism offices. Here's how drive-market tourism advertising reaches them at gas stations, c-stores, and travel plazas — where travelers are already in trip mode.

Tourism marketing is how state, county, and city tourism offices drive visitation and in-state spending. This guide covers place-based OOH strategy, venue mix by program type, drive-market and feeder-DMA targeting, seasonal timing, and the audit-ready measurement public dollars require.

PlaceBased has expanded its Senior Education Network nationwide, bringing trusted health and community messaging into the everyday places older adults visit most—senior centers, senior living facilities, pharmacies, clinics, and faith-based organizations across all 50 states. The expansion gives public health agencies, nonprofits, and brands a direct, dignified path to reach audiences 65+ where attention is high and trust is already established.

Place-based advertising — the subset of out-of-home media placed inside specific venues where target audiences naturally gather — grew faster than the broader OOH market in 2025 and now defines how serious advertisers reach audiences digital can't. Here's what it is, how it differs from billboards, the major venue types, what it costs, and how to plan a campaign that delivers in 2026

Place-based OOH advertising is entering a new era of accountability. PlaceBased Media has now passed two consecutive AAM audits, delivering 113.3% and 111% of guaranteed distribution. Here's what those numbers verify — and why independent third-party audits matter for media planners, public health agencies, and pharmaceutical brands.

In 2024, U.S. drug overdose deaths fell 27% — the largest single-year decline ever recorded by the CDC. Here's why sustained, place-based prevention advertising in clinics, schools, bars, and harm reduction sites became part of the story, and how to build a substance use campaign that actually moves the curve.

Learn how youth and teen advertising reaches young people through high schools, colleges, community centers and other trusted environments. Explore OOH and DOOH formats, creative best practices, public health applications, recruitment strategies and campaign measurement.

Buying DOOH advertising comes down to two methods: direct buy for guaranteed placement and venue precision, or programmatic for speed and flexibility. Here's a step-by-step guide to both.

Sexual and Gender Minority (SGM) young adults — typically ages 18 to 29 — represent one of the most important and underserved audiences in public health outreach today. The community is also growing at a pace few demographic categories ever have. According to Gallup's generational tracking, the share of adults identifying as LGBTQ+ has roughly doubled with every cohort: 1% of the Silent Generation, 2.5% of Baby Boomers, 4.5% of Gen X, 10% of Millennials, and now 22% of Gen Z. That last figure is not a margin-of-error blip. It represents tens of millions of young adults who are increasingly visible, increasingly out, and increasingly central to the public health landscape — and whose health needs the traditional system has not historically been built to meet.

Three weeks into a digital HIV prevention campaign, the dashboard looked fine — hundreds of thousands of impressions, hundreds of clicks. Then the team checked the landing page. Almost no one was engaging. Here's how they diagnosed the problem, pivoted in real time, and what their methodology means for public health marketers running campaigns on tight budgets.