Local Spaces, Public Health
Exploring how place-based out-of-home media can drive meaningful improvements in public health, education, and community well-being.

What is OOH in Advertising? A Complete Guide
Learn what Out-of-Home (OOH) advertising is and how place-based strategies in grocery stores, clinics, and community venues effectively engage multicultural communities. Discover formats, benefits, and real-world examples.

A Guide to Point-of-Care Advertising Inventory Across the U.S.
Point-of-Care (POC) advertising is one of the most powerful and contextually relevant ways to reach patients and caregivers during key health decision moments. Unlike broad-based media channels, POC ads reach people in trusted medical environments, where attention is high and messaging can directly influence behavior.

Urban Panels: The Street-Level Power of Out-of-Home Advertising
Urban panels are the street-level displays—both static and digital—that line sidewalks, transit stops, kiosks, and major retail corridors.

Veteran Mental Health Through Out-of-Home Media
Every day, veterans across the country face mental health challenges stemming from their time in service. Rates of PTSD, depression, anxiety, and substance use remain significantly higher among veterans compared to the general population. Despite the urgent need for support, many veterans face barriers to seeking help, including stigma, lack of awareness, or difficulty accessing care. This is where out-of-home (OOH) media can play a unique and powerful role — reaching veterans where they live, work, and gather, and helping to connect them with life-changing resources.

Data-Driven Cannabis Awareness: Navigating the Challenges of Public Understanding
As cannabis legalization continues to expand across the United States, public understanding is struggling to keep up. In a country where over half of states now permit some form of legal cannabis use, the nuances around legality, health risks, and responsible use remain blurred for many. Despite broader access, significant gaps in awareness continue to shape public behavior, impact youth perceptions, and challenge public health and safety efforts.

Proven Local Advertising Strategies: How to Effectively Reach Your Community
Local advertising isn’t just about throwing up a billboard and hoping for the best. Today’s most successful campaigns use a mix of high-impact touchpoints that blend into everyday life. Below are six proven local advertising strategies to help you build visibility and trust—starting right in your own backyard.

On-Campus Advertising: Reaching Students Where They Live, Learn, and Lead
On-campus advertising offers a unique way to connect with Gen Z in their everyday environment. It's not just about putting up flyers anymore. The landscape now includes digital screens, take-one displays, and peer-to-peer campaigns.

How to Market to Teenagers: A Practical Guide for Building Campaigns That Connect
Teenagers today are hyper-connected, socially aware, and incredibly savvy. They’ve grown up with smartphones, streaming, and social media—their expectations reflect that. If you want to run a campaign that resonates with this audience, you can’t treat them like mini adults. You need to understand how they think, what they value, and how they engage with brands.

School-Based Media Network: Youth OOH Promotions That Make an Impact
In today’s world of constant screen time and fleeting digital impressions, reaching young audiences takes more than another ad in their feed. Out-of-home (OOH) advertising—especially within the context of schools—offers a powerful, underutilized channel to connect with students where they spend the majority of their time: in person, in school, and in the real world.

Digital Out-of-Home Advertising in Urban Areas: Engaging Audiences Where They Live, Work, and Move
Digital Out-of-Home (DOOH) advertising is transforming urban environments into high-impact media channels. By placing dynamic screens in transit hubs, retail hotspots, and public spaces, brands reach consumers outside their homes at crucial touchpoints. Today, one-third of all Out-of-Home spend is in DOOH, and this channel is expected to grow another 10% in 2024 as marketers increasingly shift budgets from other media.

African American Health Campaigns: Bridging the Gap in Public Health Equity
African Americans experience disproportionately high chronic disease burdens—such as obesity, hypertension, diabetes, and cancer. In response, public health campaigns that are culturally grounded, community-engaged, and place-based have proven to be far more effective in improving health outcomes.

Advertise at Schools with Place-Based OOH Advertising
Learn how to advertise in schools using place-based out-of-home (OOH) media. Discover formats like posters, digital screens, and brochure holders to reach students, parents, and educators with impactful, hyperlocal messaging.

10 Powerful Tobacco Control Advertising Examples That Changed the Game
From shocking visuals to compelling narratives, some campaigns have not only captured attention but have also fundamentally shifted societal attitudes towards smoking. This article explores 10 powerful tobacco control advertising examples that changed the game, highlighting innovative strategies that delivered impactful messages.

College Enrollment Marketing: How Universities Are Using High School OOH Displays to Drive Enrollment
As the competition for college-bound students intensifies, universities are rethinking their outreach strategies. Traditional digital ads and mailers aren’t enough to cut through the noise—especially when targeting Gen Z. That’s why many forward-thinking institutions are turning to place-based out-of-home (OOH) advertising in high schools to connect with students where they are: in the halls, cafeterias, and common areas of their schools.

Truck Stop Advertising: How Place-Based OOH Media Drives Results on the Road
Discover how Truck Stop Advertising helps brands reach drivers and travelers on the go. Learn about pump top ads, in-store displays, and high-impact strategies to engage mobile audiences.

How to Reach Aging Populations with OOH at Senior Centers
As the U.S. population ages, marketers, public health professionals, and community organizations are increasingly recognizing the importance of effectively engaging older adults. By 2030, 1 in every 5 Americans will be over the age of 65. This demographic shift presents both a challenge and an opportunity: how can we reach aging populations with information, products, and services that truly serve them?

Top 10 Tips for Marketing to Teens
The foundation of teen outreach is trust. Show up consistently—at schools, events, or anywhere teens gather—without an agenda. Just be present. On social platforms, engage the way real users do: share entertaining posts, comment genuinely, and collaborate with local youth-focused brands or groups.

Crafting Effective Public Health Policies: A Guide to Development and Implementation
Public health policies play a critical role in shaping the health outcomes of communities. Effective policies can lead to improved health, reduced disparities, and better overall community wellness. This comprehensive guide explores the fundamentals of creating and implementing impactful public health policies, emphasizing the role of strategic communication and outreach to enhance education and community engagement.

Point-of-Care Solutions: The Impact on Patient Outcomes
Imagine a world where healthcare decisions happen in real time—right where the patient is. Point-of-care (POC) marketing is making this possible by delivering targeted health messages and solutions at the exact moment care is being considered or delivered. Whether it’s in a doctor’s office, pharmacy, clinic, or urgent care setting, POC strategies connect patients with relevant information, treatments, and support when they’re most engaged.

Transforming Public Health: The Impact of Cannabis Safe Storage Promotions
As cannabis legalization spreads, so too does the need for effective public health initiatives surrounding its use. One innovative approach that has gained momentum is place-based out-of-home (OOH) promotions aimed at encouraging safe cannabis storage.