Public safety campaigns save lives — but only if they reach people at the right time and in the right place. For decades, TV, radio, and print were the primary channels for public safety messaging, but their effectiveness has waned as media habits have shifted.

The out-of-home advertising landscape has transformed dramatically. In Q2 2025, OOH advertising revenue reached $2.86 billion, with over 60% of top 100 advertisers increasing their OOH spend compared to the previous year. Major brands including FIFA, Rocket Mortgage, Geico, Mastercard, and Kia more than doubled their OOH investments, signaling strong confidence in the channel.

Preventable traffic crashes claim thousands of lives annually, but strategic public safety messaging can intervene at critical decision points. The most effective campaigns use place-based approaches, delivering targeted messages through out-of-home advertising at gas stations, convenience stores, bars, restaurants, and schools. From "Drive Sober or Get Pulled Over" to "Click It or Ticket," successful campaigns combine awareness with enforcement while addressing local community needs. This comprehensive guide examines nine proven campaign strategies—covering impaired driving, motorcycle safety, seatbelt use, distracted driving, and more—that transportation agencies and safety professionals can implement to create lasting behavior change and save lives.

Out-of-Home (OOH) advertising has always been about meeting people where they are. But in an age where hyper-local marketing is proving to be one of the most effective ways to build awareness and drive action, local venue-based OOH is taking center stage.

In an era where young consumers scroll past thousands of digital advertisements daily, marketers face an unprecedented challenge: how do you authentically connect with Generation Z, a demographic that has perfected the art of tuning out traditional advertising? The answer may lie not in another social media platform or influencer partnership, but in a strategic return to physical spaces through place-based out-of-home advertising.

Tap into the $574 billion spending power of high school and college students with strategic campus advertising that actually works.

Discover how strategic out-of-home advertising in culturally relevant locations can unlock the $1.9 trillion Hispanic market

Despite years of digital campaigns, PrEP uptake remained frustratingly stagnant in key communities. Social media ads weren't converting. Display advertisements were being ignored. Meanwhile, zip codes with the highest HIV risk continued to show the lowest PrEP adoption rates. The problem wasn't awareness—it was access and trust. People needed to encounter PrEP information in environments where health decisions actually happen, not just where they scroll through feeds.

Learn what Out-of-Home (OOH) advertising is and how place-based strategies in grocery stores, clinics, and community venues effectively engage multicultural communities. Discover formats, benefits, and real-world examples.

Walk into almost any store today—whether it’s a corner convenience shop, your local grocery store, a neighborhood pharmacy, or a big box giant like Walmart—and you’ll notice something new. Digital screens glow near checkout counters.

When it comes to delivering a message that truly resonates, timing and location are everything. Healthcare settings such as clinics and pharmacies are unique environments where people are already focused on their well-being. This makes them powerful platforms for advertising — not just for selling products, but for influencing decisions, educating the public, and building trust.

Point-of-Care (POC) advertising is one of the most powerful and contextually relevant ways to reach patients and caregivers during key health decision moments. Unlike broad-based media channels, POC ads reach people in trusted medical environments, where attention is high and messaging can directly influence behavior.

Urban panels are the street-level displays—both static and digital—that line sidewalks, transit stops, kiosks, and major retail corridors.

Every day, veterans across the country face mental health challenges stemming from their time in service. Rates of PTSD, depression, anxiety, and substance use remain significantly higher among veterans compared to the general population. Despite the urgent need for support, many veterans face barriers to seeking help, including stigma, lack of awareness, or difficulty accessing care. This is where out-of-home (OOH) media can play a unique and powerful role — reaching veterans where they live, work, and gather, and helping to connect them with life-changing resources.

As cannabis legalization continues to expand across the United States, public understanding is struggling to keep up. In a country where over half of states now permit some form of legal cannabis use, the nuances around legality, health risks, and responsible use remain blurred for many. Despite broader access, significant gaps in awareness continue to shape public behavior, impact youth perceptions, and challenge public health and safety efforts.

Local advertising isn’t just about throwing up a billboard and hoping for the best. Today’s most successful campaigns use a mix of high-impact touchpoints that blend into everyday life. Below are six proven local advertising strategies to help you build visibility and trust—starting right in your own backyard.

On-campus advertising offers a unique way to connect with Gen Z in their everyday environment. It's not just about putting up flyers anymore. The landscape now includes digital screens, take-one displays, and peer-to-peer campaigns.

Teenagers today are hyper-connected, socially aware, and incredibly savvy. They’ve grown up with smartphones, streaming, and social media—their expectations reflect that. If you want to run a campaign that resonates with this audience, you can’t treat them like mini adults. You need to understand how they think, what they value, and how they engage with brands.

In today’s world of constant screen time and fleeting digital impressions, reaching young audiences takes more than another ad in their feed. Out-of-home (OOH) advertising—especially within the context of schools—offers a powerful, underutilized channel to connect with students where they spend the majority of their time: in person, in school, and in the real world.

Digital Out-of-Home (DOOH) advertising is transforming urban environments into high-impact media channels. By placing dynamic screens in transit hubs, retail hotspots, and public spaces, brands reach consumers outside their homes at crucial touchpoints. Today, one-third of all Out-of-Home spend is in DOOH, and this channel is expected to grow another 10% in 2024 as marketers increasingly shift budgets from other media.