From shocking visuals to compelling narratives, some campaigns have not only captured attention but have also fundamentally shifted societal attitudes towards smoking. This article explores 10 powerful tobacco control advertising examples that changed the game, highlighting innovative strategies that delivered impactful messages.

As the competition for college-bound students intensifies, universities are rethinking their outreach strategies. Traditional digital ads and mailers aren’t enough to cut through the noise—especially when targeting Gen Z. That’s why many forward-thinking institutions are turning to place-based out-of-home (OOH) advertising in high schools to connect with students where they are: in the halls, cafeterias, and common areas of their schools.

Discover how Truck Stop Advertising helps brands reach drivers and travelers on the go. Learn about pump top ads, in-store displays, and high-impact strategies to engage mobile audiences.

The foundation of teen outreach is trust. Show up consistently—at schools, events, or anywhere teens gather—without an agenda. Just be present. On social platforms, engage the way real users do: share entertaining posts, comment genuinely, and collaborate with local youth-focused brands or groups.

Public health policies play a critical role in shaping the health outcomes of communities. Effective policies can lead to improved health, reduced disparities, and better overall community wellness. This comprehensive guide explores the fundamentals of creating and implementing impactful public health policies, emphasizing the role of strategic communication and outreach to enhance education and community engagement.

Imagine a world where healthcare decisions happen in real time—right where the patient is. Point-of-care (POC) marketing is making this possible by delivering targeted health messages and solutions at the exact moment care is being considered or delivered. Whether it’s in a doctor’s office, pharmacy, clinic, or urgent care setting, POC strategies connect patients with relevant information, treatments, and support when they’re most engaged.

As cannabis legalization spreads, so too does the need for effective public health initiatives surrounding its use. One innovative approach that has gained momentum is place-based out-of-home (OOH) promotions aimed at encouraging safe cannabis storage.

Reaching the right audience at the right time and place has become a cornerstone of effective marketing. Location-based marketing solutions, particularly in place-based Out-of-Home (OOH) advertising, have emerged as powerful tools for brands to engage consumers meaningfully.

By strategically placing ads in familiar, high-traffic areas, non-profits can engage with community members, driving essential educational initiatives that address pressing local needs. From promoting literacy programs to advocating for health initiatives, place-based OOH advertising creates touchpoints that resonate deeply with residents.

In this article, we delve into the realm of Creative DOOH Content, exploring the best practices and showcasing inspiring examples that will elevate your campaigns to new heights. From dynamic visuals to interactive experiences, mastering the art of DOOH content creation requires a perfect blend of creativity and strategy.

As technology continues to evolve, place-based digital out-of-home (DOOH) advertising has emerged as one of the most innovative and effective ways to reach consumers in real-world settings. Place-based DOOH leverages digital screens in high-traffic, contextually relevant locations to deliver dynamic, data-driven messaging.

With the rise in fentanyl-related deaths, it has become imperative to educate the public about the risks associated with this synthetic drug. Out-of-home advertising, which includes poster displays, billboards, bus shelters, and public transit advertising, offers an effective medium to reach a large and diverse audience and deliver crucial messages about fentanyl prevention and awareness.

This blog explores the power of DOOH and place-based OOH advertising, their unique advantages, and how they’re redefining the advertising landscape.

Immigrants and their descendants drive much of the U.S. population growth, with over 44 million foreign-born residents as of recent estimates. These communities are not a monolith—they encompass a variety of languages, cultural practices, and socioeconomic backgrounds.

In a world where traditional health campaigns often fall short, innovative approaches are needed to engage communities and drive behavioral change. That's why we're looking at the power of place-based advertising and its potential to transform the health outcomes of American Indian communities.

Why do some health campaigns resonate deeply within communities while others falter? The answer often lies in how well these initiatives align with the cultural fabric of their audiences. Culturally relevant health campaigns integrate the unique beliefs, practices, and languages that define each community’s approach to health and wellness.

Opioid overdoses continue to be a devastating public health crisis, impacting individuals across all demographics. In the United States, over 80,000 people lost their lives to opioid overdoses in 2021, according to the National Institute on Drug Abuse (NIDA), highlighting the urgent need for intervention.

Reaching teenagers with advertising campaigns requires more than flashy graphics or catchy slogans. Teens represent a unique demographic characterized by their distinct values, behaviors, and preferences, making them both a challenging and rewarding audience to engage. As trendsetters with growing purchasing power and influence over family decisions, teens can make or break a brand's relevance in the market. Advertising to Teens can be impactful for many messages.

Effective health communication is vital in an information-saturated world. Whether you're a healthcare professional, wellness advocate, or part of a health organization, building connections with your audience is essential for fostering trust and encouraging positive health behaviors.