The rise of e-cigarettes among young people has become one of the most pressing public health challenges of our time. With sleek designs and aggressive marketing, vaping companies have successfully cultivated a new generation of nicotine users—many of whom mistakenly believe these products are harmless.

In response, schools are turning to a proven strategy: out-of-home advertising. Unlike digital ads that can be skipped or blocked, physical signage in hallways, near athletic fields, and at bus stops demands attention. This passive exposure builds awareness over time, while signaling that the institution and surrounding community take the issue seriously.

The most effective campaigns share key characteristics. They prioritize authenticity over scare tactics, knowing that today's students can spot manipulative messaging instantly. They feature peer voices and relatable imagery rather than obvious stock photography. And perhaps most importantly, they reframe the conversation around corporate manipulation—appealing to teenagers' desire for independence by positioning resistance to vaping as an act of defiance rather than mere compliance with adult rules.

Physical advertising works best when integrated into comprehensive prevention programs. A poster alone won't change behavior, but the same poster reinforcing lessons from health class and peer education creates a coherent ecosystem of support.

PlaceBased has expanded its Rural Health Education Network to support state and local health departments in reaching rural and underserved communities. Through trusted, community-based locations, the network helps deliver timely public health information where people already live, work, and seek care.

The launch of 988 as the national suicide prevention and mental health crisis hotline represents a critical step forward in making mental health support accessible to everyone in America. However, awareness is key to saving lives. That's where 988 promotions come in—strategic marketing and outreach efforts designed to ensure people know about this vital resource when they need it most.

Discover why place-based OOH advertising at high schools, colleges, and community centers is the most effective strategy for reaching Gen Z teenagers where they actually pay attention.

Political advertising has evolved beyond TV commercials and mailers. Today's most effective campaigns reach voters in the real-world spaces where they live their daily lives—grocery stores, pharmacies, community centers, and health clinics. Digital Out-of-Home (DOOH) advertising has become essential for political campaigns and advocacy groups, delivering 73% consumer favorability and 48% message recall—far exceeding traditional formats.

With political OOH spending quadrupling since 2020 and 76% of viewers taking action after seeing DOOH ads, this medium combines precision targeting with community trust. From voter mobilization to legislative advocacy, DOOH reaches diverse populations across 300+ markets with measurable impact. Learn how political organizations are using community-based DOOH to shape public opinion, drive turnout, and create lasting civic change in our comprehensive guide.

Learn how targeted overdose prevention marketing can save lives by reaching high-risk communities with timely, place-based education. Explore effective strategies, DOOH solutions, and real-world outreach methods that help organizations connect with people when it matters most.

Discover why advertising in bars with indoor ads is one of the most effective ways to reach engaged consumers. Learn about coaster advertising, branded coasters, digital displays, restroom ads, and other high-impact indoor advertising formats that capture attention during extended dwell times. From cost considerations to best practices, this complete guide shows you how to leverage bar advertising to drive brand awareness and customer conversions.

Colleges and universities are facing more competition than ever, and reaching Gen Z early is now essential for successful enrollment marketing. One of the most effective and overlooked strategies is Out-of-Home (OOH) advertising placed directly inside high schools. From digital screens to posters and standees, high school OOH allows universities to engage students where they spend the most time — boosting brand awareness, driving program interest, and increasing college recruitment results across key feeder markets.

For decades, Native American communities have been either invisible in mainstream advertising or reduced to harmful stereotypes. Yet with 9.79 million American Indians and Alaska Natives across 574 federally recognized tribes, this demographic represents a significant and underserved market opportunity.

Place-based out-of-home (OOH) advertising offers a culturally respectful approach to reaching Native communities where they live, work, and gather. From Indian Health Service facilities serving 2.2 million patients to tribal casinos generating $35 billion annually, strategic OOH placements deliver exceptional results—88% of adults notice OOH ads, with an impressive $5.97 return for every dollar spent.

This comprehensive guide explores effective Native American advertising strategies across IHS locations, tribal casinos, reservation convenience stores, and community centers. Learn best practices for cultural authenticity, partnership with tribal leadership, and campaigns that address real community needs while building long-term relationships that transcend transactional marketing.

Point-of-care (POC) advertising in oncology clinics offers one of the most effective ways to reach cancer patients and caregivers with timely, relevant, and supportive health information. From infusion-center screens to exam-room posters, learn how these targeted campaigns improve understanding, boost adherence, and transform the cancer-care journey.

Learn how military branches use place-based OOH advertising to reach recruitment-age audiences in gyms, campuses, and entertainment venues for better enlistment results.

Senior centers have become one of the most trusted touchpoints for engaging older adults with health, safety, and community messaging. Discover why place-based advertising in these community hubs delivers authenticity, extended engagement, and results that traditional channels can't match—and learn which campaigns thrive in these trusted environments.

Here's where the strategy becomes truly powerful: What if you could reach teens with place-based advertising in their schools and community centers, then continue the conversation on their mobile devices?

Every time you buckle your seatbelt, drink fluoridated tap water, or walk past a "no smoking" sign, you're experiencing public health in action. Yet if someone asked you to define public health, you might struggle to find the words.

Discover how DOOH advertising and place-based media drive measurable, high-impact campaigns that connect brands and communities in real time.

Public health outcomes aren’t shaped only by what happens inside hospitals — they’re shaped by where people live, work, learn, and socialize. These are known as the social determinants of health (SDOH): the everyday conditions that influence wellbeing, from access to nutritious food and transportation to education and community support.

Every day, millions of eligible families miss out on crucial nutrition support simply because they don't know about the WIC program or how to access it. Despite serving over 6.6 million participants nationwide, the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) reaches only about half of those who qualify.

Digital out-of-home advertising has transformed from a traditional medium into a sophisticated, data-driven channel that rivals digital platforms in measurability and precision.

Urban panels have emerged as the premier out-of-home advertising format for brands seeking to connect with city-dwellers in major metropolitan markets. Unlike suburban audiences who spend most of their time in cars, urban residents are pedestrians and transit users who encounter street-level advertising throughout their daily routines—making them ideally positioned for urban panel exposure. These strategic placements along subway corridors, commercial districts, and neighborhood hotspots don't just reach city-dwellers; they integrate seamlessly into the rhythm of urban life, creating repeated touchpoints that build brand recognition among one of the most coveted and difficult-to-reach demographics in advertising.

Public safety campaigns save lives — but only if they reach people at the right time and in the right place. For decades, TV, radio, and print were the primary channels for public safety messaging, but their effectiveness has waned as media habits have shifted.