Local Spaces, Public Health

Insights on how public health can be improved through place-based out-of-home media.

How to Market to Teenagers: A Practical Guide for Building Campaigns That Connect
Cody Cagnina Cody Cagnina

How to Market to Teenagers: A Practical Guide for Building Campaigns That Connect

Teenagers today are hyper-connected, socially aware, and incredibly savvy. They’ve grown up with smartphones, streaming, and social media—their expectations reflect that. If you want to run a campaign that resonates with this audience, you can’t treat them like mini adults. You need to understand how they think, what they value, and how they engage with brands.

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School-Based Media Network: Youth OOH Promotions That Make an Impact
Cody Cagnina Cody Cagnina

School-Based Media Network: Youth OOH Promotions That Make an Impact

In today’s world of constant screen time and fleeting digital impressions, reaching young audiences takes more than another ad in their feed. Out-of-home (OOH) advertising—especially within the context of schools—offers a powerful, underutilized channel to connect with students where they spend the majority of their time: in person, in school, and in the real world.

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Digital Out-of-Home Advertising in Urban Areas: Engaging Audiences Where They Live, Work, and Move
Cody Cagnina Cody Cagnina

Digital Out-of-Home Advertising in Urban Areas: Engaging Audiences Where They Live, Work, and Move

Digital Out-of-Home (DOOH) advertising is transforming urban environments into high-impact media channels. By placing dynamic screens in transit hubs, retail hotspots, and public spaces, brands reach consumers outside their homes at crucial touchpoints. Today, one-third of all Out-of-Home spend is in DOOH, and this channel is expected to grow another 10% in 2024 as marketers increasingly shift budgets from other media.

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Advertise at Schools with Place-Based OOH Advertising
Cody Cagnina Cody Cagnina

Advertise at Schools with Place-Based OOH Advertising

Learn how to advertise in schools using place-based out-of-home (OOH) media. Discover formats like posters, digital screens, and brochure holders to reach students, parents, and educators with impactful, hyperlocal messaging.

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10 Powerful Tobacco Control Advertising Examples That Changed the Game
Cody Cagnina Cody Cagnina

10 Powerful Tobacco Control Advertising Examples That Changed the Game

From shocking visuals to compelling narratives, some campaigns have not only captured attention but have also fundamentally shifted societal attitudes towards smoking. This article explores 10 powerful tobacco control advertising examples that changed the game, highlighting innovative strategies that delivered impactful messages.

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College Enrollment Marketing: How Universities Are Using High School OOH Displays to Drive Enrollment
Cody Cagnina Cody Cagnina

College Enrollment Marketing: How Universities Are Using High School OOH Displays to Drive Enrollment

As the competition for college-bound students intensifies, universities are rethinking their outreach strategies. Traditional digital ads and mailers aren’t enough to cut through the noise—especially when targeting Gen Z. That’s why many forward-thinking institutions are turning to place-based out-of-home (OOH) advertising in high schools to connect with students where they are: in the halls, cafeterias, and common areas of their schools.

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How to Reach Aging Populations with OOH at Senior Centers
Cody Cagnina Cody Cagnina

How to Reach Aging Populations with OOH at Senior Centers

As the U.S. population ages, marketers, public health professionals, and community organizations are increasingly recognizing the importance of effectively engaging older adults. By 2030, 1 in every 5 Americans will be over the age of 65. This demographic shift presents both a challenge and an opportunity: how can we reach aging populations with information, products, and services that truly serve them?

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Top 10 Tips for Marketing to Teens
Cody Cagnina Cody Cagnina

Top 10 Tips for Marketing to Teens

The foundation of teen outreach is trust. Show up consistently—at schools, events, or anywhere teens gather—without an agenda. Just be present. On social platforms, engage the way real users do: share entertaining posts, comment genuinely, and collaborate with local youth-focused brands or groups.

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Crafting Effective Public Health Policies: A Guide to Development and Implementation
Cody Cagnina Cody Cagnina

Crafting Effective Public Health Policies: A Guide to Development and Implementation

Public health policies play a critical role in shaping the health outcomes of communities. Effective policies can lead to improved health, reduced disparities, and better overall community wellness. This comprehensive guide explores the fundamentals of creating and implementing impactful public health policies, emphasizing the role of strategic communication and outreach to enhance education and community engagement.

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Point-of-Care Solutions: The Impact on Patient Outcomes
Cody Cagnina Cody Cagnina

Point-of-Care Solutions: The Impact on Patient Outcomes

Imagine a world where healthcare decisions happen in real time—right where the patient is. Point-of-care (POC) marketing is making this possible by delivering targeted health messages and solutions at the exact moment care is being considered or delivered. Whether it’s in a doctor’s office, pharmacy, clinic, or urgent care setting, POC strategies connect patients with relevant information, treatments, and support when they’re most engaged.

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Creative Best Practices for DOOH Content (with Examples)
Cody Cagnina Cody Cagnina

Creative Best Practices for DOOH Content (with Examples)

In this article, we delve into the realm of Creative DOOH Content, exploring the best practices and showcasing inspiring examples that will elevate your campaigns to new heights. From dynamic visuals to interactive experiences, mastering the art of DOOH content creation requires a perfect blend of creativity and strategy.

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How Digital Out-of-Home Advertising Revolutionizes Marketing Strategies
Cody Cagnina Cody Cagnina

How Digital Out-of-Home Advertising Revolutionizes Marketing Strategies

As technology continues to evolve, place-based digital out-of-home (DOOH) advertising has emerged as one of the most innovative and effective ways to reach consumers in real-world settings. Place-based DOOH leverages digital screens in high-traffic, contextually relevant locations to deliver dynamic, data-driven messaging.

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Fentanyl Awareness Campaigns:  Local Advertising Strategies that Save Lives
Cody Cagnina Cody Cagnina

Fentanyl Awareness Campaigns: Local Advertising Strategies that Save Lives

With the rise in fentanyl-related deaths, it has become imperative to educate the public about the risks associated with this synthetic drug. Out-of-home advertising, which includes poster displays, billboards, bus shelters, and public transit advertising, offers an effective medium to reach a large and diverse audience and deliver crucial messages about fentanyl prevention and awareness.

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