Local Spaces, Public Health
Insights on how public health can be improved through place-based out-of-home media.

Transforming Public Health: The Impact of Cannabis Safe Storage Promotions
As cannabis legalization spreads, so too does the need for effective public health initiatives surrounding its use. One innovative approach that has gained momentum is place-based out-of-home (OOH) promotions aimed at encouraging safe cannabis storage.

Unlocking the Potential of Location-Based Marketing: A Deep Dive into Place-Based OOH Advertising
Reaching the right audience at the right time and place has become a cornerstone of effective marketing. Location-based marketing solutions, particularly in place-based Out-of-Home (OOH) advertising, have emerged as powerful tools for brands to engage consumers meaningfully.

Empowering Communities with OOH Advertising to Boost Non-Profit Education Initiatives
By strategically placing ads in familiar, high-traffic areas, non-profits can engage with community members, driving essential educational initiatives that address pressing local needs. From promoting literacy programs to advocating for health initiatives, place-based OOH advertising creates touchpoints that resonate deeply with residents.

Creative Best Practices for DOOH Content (with Examples)
In this article, we delve into the realm of Creative DOOH Content, exploring the best practices and showcasing inspiring examples that will elevate your campaigns to new heights. From dynamic visuals to interactive experiences, mastering the art of DOOH content creation requires a perfect blend of creativity and strategy.

How Digital Out-of-Home Advertising Revolutionizes Marketing Strategies
As technology continues to evolve, place-based digital out-of-home (DOOH) advertising has emerged as one of the most innovative and effective ways to reach consumers in real-world settings. Place-based DOOH leverages digital screens in high-traffic, contextually relevant locations to deliver dynamic, data-driven messaging.

Fentanyl Awareness Campaigns: Local Advertising Strategies that Save Lives
With the rise in fentanyl-related deaths, it has become imperative to educate the public about the risks associated with this synthetic drug. Out-of-home advertising, which includes poster displays, billboards, bus shelters, and public transit advertising, offers an effective medium to reach a large and diverse audience and deliver crucial messages about fentanyl prevention and awareness.

Revolutionizing Marketing with Digital Out-of-Home Advertising (DOOH)
This blog explores the power of DOOH and place-based OOH advertising, their unique advantages, and how they’re redefining the advertising landscape.

Reaching the New American and Immigrant Population with Place-Based Advertising in the US
Immigrants and their descendants drive much of the U.S. population growth, with over 44 million foreign-born residents as of recent estimates. These communities are not a monolith—they encompass a variety of languages, cultural practices, and socioeconomic backgrounds.

Place-Based Advertising for American Indian Communities
In a world where traditional health campaigns often fall short, innovative approaches are needed to engage communities and drive behavioral change. That's why we're looking at the power of place-based advertising and its potential to transform the health outcomes of American Indian communities.

Engaging At-Risk Populations with Culturally Relevant Health Campaigns
Why do some health campaigns resonate deeply within communities while others falter? The answer often lies in how well these initiatives align with the cultural fabric of their audiences. Culturally relevant health campaigns integrate the unique beliefs, practices, and languages that define each community’s approach to health and wellness.

What is Naloxone and How Does it Save Lives from Opioid Overdose?
Opioid overdoses continue to be a devastating public health crisis, impacting individuals across all demographics. In the United States, over 80,000 people lost their lives to opioid overdoses in 2021, according to the National Institute on Drug Abuse (NIDA), highlighting the urgent need for intervention.

Advertising to Teens: The Ultimate Guide to Crafting Effective Advertising Campaigns for Teens
Reaching teenagers with advertising campaigns requires more than flashy graphics or catchy slogans. Teens represent a unique demographic characterized by their distinct values, behaviors, and preferences, making them both a challenging and rewarding audience to engage. As trendsetters with growing purchasing power and influence over family decisions, teens can make or break a brand's relevance in the market.

Health Communication Strategies: A Comprehensive Guide to Engaging Your Audience
Effective health communication is vital in an information-saturated world. Whether you're a healthcare professional, wellness advocate, or part of a health organization, building connections with your audience is essential for fostering trust and encouraging positive health behaviors.

Public Health Campaigns: A Guide to Inspire Change and Transform Communities
What is a health campaign? Public health campaigns have become more crucial than ever in advocating for positive behavioral changes and transforming communities for the better. However, the path to a successful public health campaign is not always clear, and many organizations struggle to create meaningful impact.

Reaching Latin Audiences in the U.S.: Effective Marketing Strategies
One of the most effective ways to reach Latin audiences is through place-based Out-of-Home (OOH) advertising, which places messages in high-traffic, familiar environments.

Place-Based OOH Media to Captivate Youth Demographics with High School Advertising
By leveraging the power of place-based OOH media, brands can create powerful connections with young demographics in an environment where they spend a significant portion of their day—their high school. Imagine the impact of eye-catching billboards, digital screens, or interactive displays in the hallways, cafeterias, or sports arenas of high schools.

Connecting with the Campus Crowd: Boost Your Brand with OOH Advertising at Colleges and Universities
Place-based OOH advertising offers a unique opportunity to capture the attention of the campus crowd. Whether it's digital billboards strategically placed near campus or ads on shuttle buses, this advertising allows you to effectively engage with students where they spend most of their time.

Strategies for Promoting Health with OOH Media
With its ability to reach consumers on the go, this form of advertising has proven to be highly effective in promoting health-related messages. From billboards strategically placed near fitness centers to digital screens in healthcare waiting rooms, place-based OOH media allows brands to target key audiences in high-traffic areas.

Drink Responsibly This Holiday Season: How Place-Based OOH at Bars Can Help Prevent Impaired Driving
As the holiday season approaches and festivities ramp up, it's important to prioritize responsible drinking to ensure the safety of ourselves and those around us. Learn creative ways to prevent drunk driving. One effective strategy to promote responsible drinking and prevent impaired driving is through place-based out-of-home (OOH) advertising at bars and other alcohol-serving establishments.

How Non-Profit Health Outreach is Changing Lives
In a world where healthcare is a luxury for many, non-profit health outreach programs have emerged as beacons of hope. These organizations recognize the power of compassion and are changing lives through their unwavering commitment to providing much-needed medical assistance to those who can't afford it.