High school advertising

High school advertising: school OOH & DOOH in hallways, cafeterias and gymsBetween the bells, a message that helps.

High school advertising places posters and digital screens in hallways, cafeterias, gyms, and other approved spaces inside participating schools, so messages reach students throughout the school day. Public health agencies, colleges, government programs, and nonprofits use it for youth campaigns. PlaceBased Media targets by market, county, ZIP code, school district, or individual school.

  • 500,000+ locations
  • AAM-audited delivery
  • English, Spanish + 15 more languages
  • Fully managed
This Isn't On The Label cannabis-prevention poster on a cinder-block pillar in a school hallway, next to a door with a wired-glass window

Hallways, cafeterias and gyms

01
Inventory

Where students actually are.

We place static and digital media in public and private high schools across the U.S. Placements vary by market and school. Tell us your markets and dates, and we'll identify available schools and recommend placements.

  • Hallways and common areas
  • Cafeterias
  • Gymnasiums and athletic facilities
  • Student gathering areas
  • Entrances and other high-traffic spots
  • Digital screen networks
  • Other approved locations in participating schools

Request availability in your market →

Planning for younger grades? See middle school advertising and elementary school advertising.

College recruitment poster on a wall in a high school hallway
College & career posters
Prevention message on a school window
Window clings
By the numbers

Teens, at school and online.

15.6M

15.6 million students attend U.S. public high schools (grades 9–12).

Source: National Center for Education Statistics, “Digest of Education Statistics, Table 203.10,” 2025.
46%

46% of teens say they're online almost constantly — up from 24% a decade ago.

Source: Pew Research Center, “Teens, Social Media and Technology 2024,” 2024.
95%

95% of teens have or have access to a smartphone.

Source: Pew Research Center, “Teens, Social Media and Technology 2024,” 2024.
02
Formats

Posters, screens, and the gym.

01

High school posters

Steady visibility in approved, high-traffic areas. Common for public health, government, and college recruitment.

02

Digital screens

DOOH inside participating schools, including digital LED scorer’s-table displays in gyms, to complement posters with motion and rotation.

DOOH advertising →
03

Gym & athletic advertising

Gyms, stadiums, and sports facilities reach students plus parents, staff, and event crowds.

04

More formats

Banners, standees, window clings, counter displays, take-ones, and custom place-based formats, where approved.

Digital LED scorer's table display in a high school gym
Digital scorer’s-table screen in a high school gym
03
Public health

Prevention, on the way to class.

Health departments, agencies, nonprofits, and healthcare organizations run approved campaigns inside participating schools. Messages repeat all week, with QR codes, URLs, phone numbers, and resources that connect students with help.

  • Mental health and 988 awareness
  • Youth vaping prevention
  • Tobacco prevention
  • Fentanyl and opioid awareness
  • Substance use prevention
  • Impaired and distracted driving
  • Sexual health
  • Vaccination and preventive health
  • Community health resources
  • Youth safety and behavioral health

Public health advertising →

04 · College recruitment

Recruit before they decide.

Colleges and universities use high school media to reach prospective students in feeder markets and recruitment territories. It keeps you visible through the school day, alongside search, social, direct mail, college fairs, and counselor outreach.

  • Undergraduate recruitment, campus visits, and open houses
  • Application deadlines, scholarships, and financial aid
  • Academic, online, and hybrid programs
  • Community and technical colleges and regional enrollment

Then reach them on campus →

05
Who & where

Students, and the people around them.

  • 01High school studentsTeen and Gen Z audiences
  • 02Juniors & seniorsConsidering college
  • 03Parents & familiesAt events and pickups
  • 04Teachers, staff, coaches & counselorsThe school community
  • 05Athletic-event attendeesGame nights and tournaments

Target by

  • State, DMA, or metro area
  • County or city
  • ZIP code
  • School district
  • Individual high schools

Public health campaigns can align with priority counties identified through health and demographic data. Admissions teams can focus on feeder markets around a campus. For the full playbook, read our Youth and Teen Advertising Guide.

06
Cost & proof

Custom plans. Documented delivery.

There's no single national rate card. Pricing depends on number of schools and placements, geography, format, duration, static vs. digital, production, and availability. Proposals include available inventory, recommended formats, location counts, estimated impressions where available, production, and total pricing.

Every campaign closes with

  • Final school and location lists
  • Proof-of-posting photography
  • Placement details and campaign dates
  • Digital, delivery, or impression reporting where available
07
FAQ

Questions, answered.

01Can you advertise in high schools?

Yes. Approved advertisers can run posters, digital screens, athletic signage, and other school-approved media inside participating high schools. Inventory and creative requirements vary by school and district.

02Can advertisers target specific high schools?

Yes. Depending on availability, target by individual school, school district, ZIP code, city, county, DMA, state, or a combination.

03What types of advertising are available?

Indoor posters, digital screens (including digital scorer’s-table displays in gyms), gym and athletic signage, banners, standees, window clings, take-ones, and other approved formats.

04Do you offer middle and elementary school advertising too?

Yes. See middle school advertising for grades 6 to 8 and elementary school advertising for messages to parents, caregivers and staff.

05Can colleges advertise in high schools?

Yes. Colleges, universities, community colleges, technical schools, and other approved institutions use high school media to reach prospective students in recruitment markets.

06Can public health agencies advertise in high schools?

Yes. Approved campaigns cover mental health, 988, vaping prevention, substance use, impaired driving, and more.

07Does creative require approval?

Yes. Requirements vary by school or district, so allow time for creative review before production and installation.

08How much does high school advertising cost?

It depends on geography, number of schools, flight length, format, production, and availability. We build custom plans from local campaigns to statewide programs.

09Do you provide proof of performance?

Yes. Reporting can include final location lists, proof-of-posting photos, placement details, campaign dates, and digital or impression reporting where applicable.

10How do I request a proposal?

Send your target geography, campaign dates, audience, approximate budget, and objectives through our media plan form. We'll identify available schools and build a recommendation.

Reach students all school day.

Send us your markets, dates, audience, and budget. We'll come back with available schools, formats, and pricing.