High School Advertising | High School OOH & DOOH Advertising
Reach students with targeted high school advertising inside schools and across high-traffic campus environments.
PlaceBased Media provides high school OOH and DOOH advertising inventory across markets nationwide, helping public health agencies, colleges and universities, government organizations, nonprofits, and approved advertisers reach students through trusted, place-based media.
Campaigns can be targeted by market, county, ZIP code, school district, individual school, audience, and campaign objective.
High School Advertising Inventory
PlaceBased Media provides access to high school OOH and DOOH advertising inventory across public and private schools throughout the United States.
Our high school advertising network includes static and digital placements designed to reach students throughout the school day. Depending on the market and participating school, advertising placements may be available in:
Hallways and common areas
Cafeterias
Gymnasiums and athletic facilities
Student gathering areas
Entrances and other high-traffic locations
Digital screen networks
Other approved locations within participating schools
Inventory varies by geography. Our team can identify available schools and recommend placements based on your target markets, audience, campaign dates, and budget.
Looking for high school advertising inventory in a specific market? Request availability →
High School OOH & DOOH Advertising Formats
High school campaigns can incorporate both out-of-home (OOH) and digital out-of-home (DOOH) advertising formats.
High School Posters
Indoor posters provide sustained visibility in approved, high-traffic areas throughout participating schools. Posters are commonly used for public health awareness, government communications, college recruitment, and other youth-focused campaigns.
Digital Screens in High Schools
Digital out-of-home (DOOH) advertising allows organizations to reach students through digital screens inside participating high schools. High school DOOH can complement static posters and other school advertising formats, providing additional visibility and frequency throughout the school day. Screen availability, placement, creative specifications, and reporting capabilities vary by school and market.
Gym & Athletic Advertising
Select schools offer advertising within gymnasiums, athletic facilities, stadiums, and other sports-related environments. These placements can provide exposure to students as well as parents, staff, and event attendees.
Additional School Advertising Formats
Depending on availability and campaign approval, additional formats may include:
Banners
Standees
Window clings
Counter displays
Take-one materials
Other custom place-based formats
Our team can recommend the most effective formats based on your campaign goals and available high school inventory.
Who Can Advertisers Reach in High Schools?
Advertising in high schools gives organizations the opportunity to reach students during the school day while also connecting with the broader school community.
Depending on the placement, campaigns may reach:
High school students
Teen and Gen Z audiences
Juniors and seniors considering college
Parents and families
Teachers and school staff
Coaches and counselors
Athletic-event attendees
High school advertising can also be combined with college and university media, community centers, recreation centers, and other youth-focused environments to build broader OOH and DOOH campaigns reaching teens and young adults across multiple touch-points.
For a broader planning framework covering youth audiences, campaign applications, creative strategy and measurement, read our Youth and Teen Advertising Guide.
Geographic Targeting for High School Advertising
High school OOH campaigns can be built around the geographic areas most important to your organization.
Depending on inventory availability, advertisers can target by:
State
DMA or metro area
County
City
ZIP code
School district
Individual high schools
This allows advertisers to concentrate media budgets in specific communities instead of relying solely on broad market-level advertising.
For public health campaigns, high school inventory can be aligned with priority counties, populations, or communities identified through public health and demographic data.
For college recruitment campaigns, advertisers can focus on important recruitment territories, feeder markets, and high schools surrounding a college or university.
High School Advertising for Public Health Campaigns
High schools provide a powerful place-based environment for reaching teens with public health and safety messaging. High school OOH and DOOH advertising allows campaigns to reach students directly within the school environment, creating repeated exposure throughout the school day.
PlaceBased Media works with health departments, government agencies, nonprofits, healthcare organizations, and advertising agencies to deliver approved public health campaigns inside participating high schools nationwide.
Campaign topics may include:
Mental health and 988 awareness
Youth vaping prevention
Tobacco prevention
Fentanyl and opioid awareness
Substance-use prevention
Impaired and distracted driving
Sexual health
Vaccination and preventive health
Community health resources
Youth safety and behavioral health
High school OOH creates repeated exposure to health and safety messaging in an environment students visit throughout the week.
Campaigns can also incorporate approved calls to action such as QR codes, URLs, phone numbers, and resource information to help connect students with services.
College recruitment advertising in high schools gives colleges and universities the opportunity to reach prospective students before enrollment decisions are made.
Higher education advertisers can use high school media to promote:
Undergraduate recruitment
Campus visits and open houses
Application deadlines
Scholarships and financial aid
Academic programs
Community and technical colleges
Online and hybrid programs
Regional enrollment initiatives
Geographic targeting allows admissions teams to focus high school advertising on important feeder markets, recruitment territories, or specific communities.
High school OOH can complement paid search, social media, direct mail, college fairs, and counselor outreach by maintaining visibility throughout a student's school day.
High School Advertising for College Recruitment
Data & Metrics
15+ million students attend U.S. public high schools, creating a large, concentrated audience that can be reached within the school environment.
Thousands of high schools nationwide provide opportunities for campaigns ranging from targeted local programs to multi-market and statewide initiatives.
Millions of students graduate each year, making high schools particularly valuable for campaigns focused on public health, higher education recruitment, workforce development, and other programs targeting teens and young adults.
How Much Does High School Advertising Cost?
High school advertising costs vary based on the size and structure of the campaign.
Pricing factors can include:
Number of schools
Number of advertising placements
Target geography
Advertising format
Campaign duration
Static versus digital inventory
Production and installation requirements
Market and school availability
Custom targeting requirements
PlaceBased Media can develop high school media plans ranging from targeted local campaigns to multi-market and statewide programs.
Instead of relying on a single national rate card, we build customized plans based on your markets, campaign dates, budget, audience, and objectives.
A high school advertising proposal can include available inventory, recommended formats, location counts, estimated impressions where available, production costs, and total campaign pricing.
High School Advertising Proof of Performance
PlaceBased Media provides post-campaign proof of performance to verify that contracted high school advertising placements were executed as planned. Following campaign installation and audit, clients receive reporting and documentation confirming where media was placed.
Depending on the campaign and media format, reporting may include:
Final school and location lists
Proof-of-posting photography
Placement details
Campaign dates
Digital reporting where applicable
Delivery or impression reporting where available
This documentation provides agencies, government organizations, public health departments, colleges and universities, and other advertisers with clear verification of campaign execution and placement.
Request a High School Advertising Media Plan
Planning a high school advertising campaign?
Tell us where you need to reach students, and our team will identify available high school OOH and DOOH inventory and develop a customized media recommendation.
To get started, send us:
Target markets or geographic areas
Campaign dates
Approximate budget
Target audience
Campaign objective
Preferred advertising formats, if known
We'll use this information to develop a customized high school advertising media plan with recommended locations, formats, pricing, and campaign details.
High School Advertising FAQs
Can you advertise in high schools?
Yes. Approved advertisers can advertise inside participating high schools using formats such as posters, digital screens, athletic signage, and other school-approved media. Inventory and creative requirements vary by school and market.
Can advertisers target specific high schools?
Yes. Depending on inventory availability, high school advertising can be targeted by individual school, school district, ZIP code, city, county, DMA, state, or a combination of geographic areas.
What types of advertising are available in high schools?
Available high school advertising formats may include indoor posters, digital screens, gym and athletic signage, banners, standees, window clings, take-one materials, and other approved formats.
Can colleges advertise in high schools?
Yes. Colleges, universities, community colleges, technical schools, and other approved educational institutions can use high school advertising to reach prospective students in targeted recruitment markets.
Can public health agencies advertise in high schools?
Yes. Approved public health campaigns can use high school advertising to communicate messages related to mental health, 988 awareness, vaping prevention, substance-use prevention, impaired driving, community resources, and other youth health and safety initiatives.
Does high school advertising creative require approval?
Yes. Creative is subject to approval, and requirements may vary by individual school or district. Advertisers should allow sufficient time for creative review before production and installation.
How much does high school advertising cost?
High school advertising pricing depends on geography, number of schools, campaign length, advertising format, production requirements, and inventory availability. PlaceBased Media develops customized media plans based on each advertiser's campaign requirements.
Do you provide proof of performance?
Yes. Depending on the campaign, reporting can include final location lists, proof-of-posting photos, placement details, campaign dates, and applicable digital or impression reporting.
How do I request a high school advertising proposal?
Send PlaceBased Media your target geography, campaign dates, audience, approximate budget, and campaign objectives. Our team will identify available high school inventory and build a customized media plan.
Learn How to Advertise to High School Students
Looking for broader strategies for reaching teen and high school audiences?
Read our guide to advertising to high school students for additional information about campaign strategy, creative considerations, audience insights, and ways brands and organizations can connect with high school students.
