Place-based advertising for public health education and brandsDOOH & OOH media solutions.
PlaceBased Media specializes in digital out-of-home (DOOH) and out-of-home (OOH) advertising for public health education, in healthcare facilities, schools, gas stations, grocery stores, community centers, and other high-engagement places.
Big network, real impact.
We understand the power of effective messaging to educate, inform, and inspire communities. Our strategically placed media helps public agencies, nonprofits, and brands connect with the audiences that matter most, and create meaningful impact in the communities they serve.
Fifteen ways to reach people where they are.
Every channel can run on its own or as part of one coordinated plan. Pick a channel to learn more, or ask us what's available in your area.
Healthcare
2 channels
Point-of-care media
Targeted advertising and educational content in healthcare settings such as doctor's offices, clinics, and pharmacies. Reach a captive, receptive audience while patients wait for their appointments, with valuable health information at the moment it matters.
Pharmacy advertising
Screens, posters, counter displays and take-ones in community pharmacies, where patients and caregivers pick up prescriptions, talk with pharmacists and get vaccinated. Pair it with point-of-care media to reach patients from the exam room to the pharmacy counter.
Specialty offices in our point-of-care network
Number of offices by specialty
Everyday retail & on the go
7 channels
Gas station advertising
Educational messages and marketing campaigns at convenience stores and gas stations. Strategically placed media builds visibility, drives action, and influences behavior during everyday pit stops, across 29,000+ gas station locations.
Grocery store advertising
Grocery media combines digital and static displays. Digital screens are eye-catching and easy to update with the latest message, while static placements keep your campaign in view for the whole shopping trip.
Bar & restaurant advertising
Advertising and promotional content in bars, pubs, and restaurants that engages patrons while they dine or socialize. Reach a specific, attentive audience in a relaxed, social environment.
Urban panel advertising
Street-level displays in high-traffic corridors and neighborhood hubs deliver hyper-local, culturally relevant messaging to city dwellers, Hispanic communities, LGBTQ+ audiences, and communities of color.
Schools & community
3 channels
High school advertising
Out-of-home placements inside high schools that reach the student population, including digital signage, posters, banners, and interactive screens in high-traffic areas like hallways, libraries, cafeterias, and athletic facilities, plus digital scorer’s-table displays in gyms. We also plan middle school advertising and elementary school advertising.
College & campus OOH media
OOH and DOOH placements on college campuses, including digital signage, posters, banners, and interactive screens in student unions, libraries, cafeterias, and athletic facilities.
Community, recreation & youth sports advertising
Community centers and recreation facilities are trusted, high-traffic places where people gather to learn, stay active, and connect. Reach families, youth, seniors, and multicultural audiences when attention is high and distractions are low.
Audiences & digital
3 channels
Multicultural advertising
Reach Hispanic communities, LGBTQ+ audiences, and communities of color with targeted messaging through indoor billboards, digital signage, and in-store displays, in their language and in the places they are most likely to engage. Creative can run in 15+ languages.
Barbershop advertising → Laundromat advertising → Hispanic & ethnic grocery advertising →
DOOH advertising
Digital out-of-home (DOOH) uses digital screens in public spaces to deliver ads, messages, and other content. Dynamic screens and technology create engaging, interactive experiences that are easy to update.
Mobile advertising
Mobile extends the impact and reach of an out-of-home campaign with mobile integration, social media integration, and other digital tactics that carry your message beyond the physical placement.
Even more everyday places.
Add these venues to any plan. Hover a tile to see more.
Tribal communities
Tribal Community Centers, Indian Health Service sites, and reservation communities.
Learn more →
Daycare & childcare
Reach parents of young children at drop-off and pick-up.
Ask about availability →
Barbershops & salons
Conversation-friendly spaces in the heart of the community.
Learn more →
Laundromats
Long dwell time in neighborhood laundromats.
Ask about availability →
Military & veteran communities
Digital and print on base, veteran communities and nearby high schools.
Learn more →
Gyms & fitness centers
Screens, posters, standees and counter mats across 23,000+ fitness facilities nationwide.
Learn more →
Airports, hotels & rest stops
Reach travelers and drivers on the road.
Ask about availability →Channels, combined.
See how several channels work together in one campaign. All case studies →
SAMHSA-funded naloxone education & fentanyl awareness.
Fentanyl prevention and naloxone education placed in trusted healthcare, education, and community venues, reaching high-risk communities in major metros and rural regions.
Read the case study →Media solutions, explained.
01What is the difference between OOH and DOOH advertising?
Out-of-home (OOH) covers placements people see outside the home, such as posters, banners, and indoor billboards. Digital out-of-home (DOOH) uses digital screens in public spaces, so content can be dynamic and easily updated. See our glossary entries for OOH and DOOH.
02What is place-based advertising?
Place-based media reaches people inside specific venues, like clinics, gas stations, schools, and community centers, where they spend time and where your message is relevant. Read the definition.
03Can I combine several channels in one campaign?
Yes. Choose one venue type or combine several into a single, coordinated plan targeted by geography and audience, managed by one team.
04Can you reach multicultural and non-English-speaking audiences?
Yes. Creative can run in English, Spanish, and 15+ more languages, placed in venues that serve the communities you need to reach. Multicultural advertising.
05How is delivery verified?
Delivery is independently audited by the Alliance for Audited Media (AAM), and every campaign includes proof-of-performance reporting. About our audits.
06Do you handle creative and production?
Yes. PlaceBased is a turnkey partner: media planning, venue recommendations, creative, production, printing, installation, compliance, and proof-of-performance reporting.
Let's talk.
Discover media solutions tailored for your public service announcement (PSA) campaigns, health education, and awareness initiatives. Share your details and we'll set up a complimentary consultation.