Marketing to Parents, Women, & Children
Place-based media is a powerful tool for reaching parents with essential information and resources. By using digital screens or billboards in public spaces like grocery stores, pediatric offices, community centers, and schools.
Organizations can deliver targeted messages in an engaging, easy-to-understand format. This method allows educators and healthcare providers to share practical tips on child development, such as promoting literacy, healthy eating, and positive behavior management.
Why is Public Health Marketing Important for Parents, Women, and Children?
Women and children are considered high-risk groups for many public health challenges due to biological, social, economic, and environmental factors that contribute to health disparities.
Biological: Women face reproductive health risks such as pregnancy complications and certain cancers, while children are more vulnerable to infectious diseases and developmental issues.
Social & Economic: Poverty, limited access to healthcare and education, food insecurity, and discrimination increase risks of malnutrition, chronic disease, and mental health problems.
Environmental: Exposure to pollution, unsafe water, poor housing, and climate impacts can lead to respiratory illness, injuries, and other health issues.
High-risk conditions include maternal complications, low birth weight, childhood obesity, infectious diseases (e.g., malaria, HIV/AIDS), and chronic diseases such as diabetes and heart disease.
Effective interventions include targeted education, access to healthcare and social services, addressing environmental disparities, reducing poverty, and partnering with trusted community organizations. Promoting healthy behaviors—like physical activity, good nutrition, and regular screenings—also helps prevent or manage chronic conditions.
Let’s Talk.
At PlaceBased, we understand the unique needs and interests of parents. If you are looking to tap into the parent market or have any inquiries regarding our parent-focused marketing opportunities, please reach out to us. We are excited to explore collaboration opportunities and help you connect with this valuable demographic.