Marketing to Parents, Women, & Children
Place-based media is a powerful tool for reaching parents with essential information and resources. By using digital screens or billboards in public spaces like grocery stores, pediatric offices, community centers, and schools.
Organizations can deliver targeted messages in an engaging, easy-to-understand format. This method allows educators and healthcare providers to share practical tips on child development, such as promoting literacy, healthy eating, and positive behavior management.
Why is Public Health Marketing Important for Parents, Women, and Children?
Women and children are considered high-risk groups for many public health challenges due to biological, social, economic, and environmental factors that contribute to health disparities.
Biological: Women face reproductive health risks such as pregnancy complications and certain cancers, while children are more vulnerable to infectious diseases and developmental issues.
Social & Economic: Poverty, limited access to healthcare and education, food insecurity, and discrimination increase risks of malnutrition, chronic disease, and mental health problems.
Environmental: Exposure to pollution, unsafe water, poor housing, and climate impacts can lead to respiratory illness, injuries, and other health issues.
Supporting Women, Infants, and Children Across the U.S.
At PlaceBased, we specialize in advancing public health programs that support women, infants, and children nationwide. Our campaigns help connect families with critical resources, increase awareness, and drive participation in the following initiatives:
WIC (Women, Infants, and Children Program) – Promoting nutrition, breastfeeding support, and access to healthy foods for pregnant women, new mothers, and young children.
SNAP (Supplemental Nutrition Assistance Program) – Encouraging food security and nutrition education for families in need.
Newborn Screening (NBS) Program – Raising awareness about early testing for genetic and metabolic conditions in newborns.
Maternal and Child Health – Supporting programs that improve prenatal care, family wellness, and child health outcomes.
Maternal, Infant, and Early Childhood Home Visiting – Helping at-risk families access home-based education, parenting resources, and early-childhood support.
Healthy Start – Addressing maternal and infant health disparities through education, prevention, and community-based outreach.
Let’s Talk.
At PlaceBased, we understand the unique needs and interests of parents. If you are looking to tap into the parent market or have any inquiries regarding our parent-focused marketing opportunities, please reach out to us. We are excited to explore collaboration opportunities and help you connect with this valuable demographic.