National place-based OOH & DOOH advertising companyBuilt for campaigns that matter.
PlaceBased is a national Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising company helping government agencies, healthcare organizations, nonprofits, and leading brands reach the right audiences through trusted community environments.
- 500,000+ locations
- AAM-audited delivery
- 15+ languages
- Fully managed
Many media companies specialize in impressions; we specialize in impact.
Education first. Where people are.
Our approach
Our approach to advertising is all about education and connecting with people where they are most likely to engage with your brand. Place-based OOH and DOOH media can be a highly effective tool for public health education, because it puts targeted messages in front of specific audiences in relevant locations.
PlaceBased Media was co-founded by Cody Cagnina and Jordan Schumack. Our team works closely with our partners to identify the best locations and strategies to reach their target audience, from digital displays in high schools to posters in community spaces. We plan and run campaigns in healthcare clinics, schools, community centers, pharmacies, grocery stores, and multicultural venues.
Our mission
Our mission is to share educational and impactful content that promotes public health, education, and social change. We use our network and expertise in media and communication to inform, engage, and inspire people to make decisions that positively impact their lives and the communities they live in.
We strive to provide accurate and accessible information on critical health issues and social challenges, and we use storytelling to make complex ideas clear. We believe our work can make a meaningful difference in people's lives and communities, and we're committed to helping individuals and communities take action toward a healthier, more equitable future.
Reach, expertise, and proof.
National reach
500,000+ locations nationwide, with scalable local execution down to the ZIP code.
See our markets →Audience expertise
Healthcare, youth, multicultural, seniors, college students, families, veterans, and more.
Explore audiences →The work that matters.
Our team supports campaigns addressing public health, education, recruitment, and consumer brands.
Proof, not promises.
Media is only worth what actually runs. Our delivery is checked by an independent auditor, and every campaign comes with proof-of-performance reporting.
distribution
AAM-audited delivery
Two consecutive Alliance for Audited Media audits of our Physician Office Patient Education Program. The latest covered 345 guaranteed locations over the three months ending Feb. 28, 2026.
Source: AAM audit results · How AAM audits point of careLocations nationwide
Clinics, pharmacies, schools, grocery and convenience stores, community venues, and more.
As reported in AAM Media MattersLanguages
In-language, culturally relevant creative in English, Spanish, and 15+ more languages.
Multicultural advertisingmanaged
One team, start to finish
Planning, creative support, printing, installation, proof-of-performance, and reporting.
Campaign reportingMeet the Founders.
Talk to the people who plan and run your campaign, not a call center.
Cody Cagnina
Cody Cagnina brings 20+ years of experience across out-of-home (OOH), digital out-of-home (DOOH) and public health communications. Prior to PlaceBased Media, Cody led public health and government advertising divisions for two major national media companies, building extensive experience connecting organizations with audiences where they live, work, and shop.
Public Health Leadership
He has partnered with leading federal agencies, including the CDC, HHS and FDA, to develop innovative national public health campaigns focused on tobacco control, HIV prevention, mental health and more, addressing critical challenges in communities nationwide.
Brand, Healthcare and Multicultural Work
His experience also spans national brand, healthcare and multicultural campaigns, including work with GSK, Blue Cross Blue Shield and Metro by T-Mobile.
Nominated for the OAAA Rising Star Award (2021), which recognizes OOH industry leaders under 40.
Jordan Schumack
Jordan Schumack brings 15+ years of experience in out-of-home (OOH) and digital out-of-home (DOOH) media operations. Prior to PlaceBased Media, Jordan led operations for two major national media companies, overseeing complex campaigns for the CDC, UnitedHealthcare, NHTSA, Uber and other leading healthcare organizations, national brands and public health agencies.
Operational Excellence
Known throughout the industry for meticulous attention to detail and accountability, he has built a reputation for doing things the right way.
Nationwide Execution
With an extensive nationwide network of installation professionals and venue partners, he ensures OOH and DOOH campaigns are executed efficiently, accurately and at scale.
About PlaceBased, answered.
01What does PlaceBased Media do?
PlaceBased is a national place-based OOH and DOOH advertising company. We plan and run campaigns in trusted community venues like healthcare clinics, pharmacies, schools, grocery stores, and community centers. See our media solutions.
02Who do you work with?
Government agencies, public health departments, healthcare organizations, nonprofits, advertising agencies, and consumer brands.
03How is your delivery verified?
Our Physician Office Patient Education Program passed two consecutive Alliance for Audited Media (AAM) audits, delivering 113.3% and 111% of guaranteed distribution. Every campaign includes proof-of-performance reporting. Read about the audit.
04Where is PlaceBased based?
We're based in Minneapolis, Minnesota, and run campaigns nationwide.
05How do I start a campaign?
Tell us your goals, audience, timeline, and budget, and we'll build a custom media plan. Get a media plan or email hello@placebased.media.
Let's talk.
Tell us who you need to reach, and we'll set up a complimentary consultation.