Marketing to Military & Veterans

PlaceBased provides high quality Out-of-Home (OOH) inventory on military bases. Our OOH assets can be a highly effective strategy to reach the military audience. Military bases are unique environments with a concentrated population of active-duty personnel, veterans, and their families, providing a targeted and captive audience.

By strategically placing advertisements in high-traffic areas such as commissaries, exchanges, fitness centers, and other community facilities, advertisers can effectively communicate their messages and capture the attention of the military community. This approach allows for tailored messaging that resonates with the unique experiences, interests, and values of the military audience, facilitating brand awareness, engagement, and potentially driving positive action. Additionally, leveraging place-based Out-of-Home media on military bases provides an opportunity for brands to demonstrate support and appreciation for the military, fostering goodwill and loyalty among this influential demographic.

Our network includes on-base OOH and educational displays at the following locations:

• Dining Facilities: Military bases typically have dining facilities where service members and their families can gather to eat meals together. These facilities often offer various food options and seating areas for socializing.

• Recreation Centers: Military bases often have recreation centers or community centers that provide spaces for leisure activities. These centers may include amenities such as game rooms, fitness facilities, sports courts, and lounges where people can gather and engage in recreational activities.

• Family Support Centers: Family support centers on military bases serve as hubs for providing resources and support to military families. These centers often host events, workshops, and support groups, offering opportunities for families to come together and connect with others in similar situations.

• Base Exchange (BX) and Commissary: The Base Exchange (BX) and Commissary are commonly frequented places on military bases. These facilities provide shopping opportunities for service members and their families, offering a wide range of products and services. People often gather in these areas while running errands or meeting friends.

• Community Centers: Some military bases have dedicated community centers that serve as gathering places for social events, meetings, and educational programs. These centers may offer multipurpose rooms, event spaces, and recreational amenities for community members to come together.

• Places of Worship: Military bases typically have chapels or religious centers that provide spaces for religious services, counseling, and community gatherings. These places are not only for religious activities but can also serve as venues for social events and support networks.

• Veterans Service Organizations (VSOs): Organizations like the American Legion, Veterans of Foreign Wars (VFW), Disabled American Veterans (DAV), and Vietnam Veterans of America (VVA) have local chapters and national networks. These VSOs provide opportunities to engage with veterans and participate in their events, meetings, and community initiatives.