Youth Marketing: Marketing to Teens

Youth marketing is a tactic that targets individuals who are in their teenage or early twenties age range. This group is highly sought after by marketers due to their substantial spending ability and potential as long-term customers. Media plays a significant role in shaping their behaviors and influencing their decision-making processes, which makes them even more attractive to marketers and organizations.

If you're looking to reach youth and teen audiences, place-based media is a powerful way to connect with this demographic. This group is highly engaged with technology and media, making them ideal targets for digital out-of-home (DOOH) and out-of-home advertising.

We offer a range of solutions to help you reach youth and teen audiences, such as digital signage, OOH ads, mobile solutions, and in-store displays, all designed to capture their attention and deliver your message. Our solutions can be tailored to specific locations, events, and interests, ensuring that your message reaches this demographic where they are most likely to engage with it.

Whether you're promoting a product, service, or social cause, our youth and teen-focused media solutions can help you achieve your advertising goals. By delivering impactful messaging in locations where this demographic is likely to gather, you can build awareness and connections with your brand.

So, if you're looking to reach youth and teen audiences, let us help you create a meaningful connection with your target audience through our targeted place-based media solutions. Our team is experienced in creating campaigns that resonate with young audiences and can help you deliver your message in a way that is both engaging and effective.

DOOH advertising is particularly effective at reaching younger audiences, with 88% of Gen Z and millennials recalling seeing a DOOH ad in the past month. (DPAA)

Reaching Young People Where Learning, Life, and Decisions Happen

Teens and youth don’t live in a single channel — they move through schools, community spaces, and everyday environments that shape how they learn, connect, and make decisions. Our Youth Marketing Solutions are designed to reach young people in trusted, real-world settings where attention is high and messages matter.

We help organizations deliver educational, preventative, and opportunity-driven messaging to students, teens, and young adults — without relying on social feeds, algorithms, or screens they can skip.

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Ways to Market to Teens and Youth.

Schools & Campus Environments
High schools, middle schools, and college campuses, including hallways, cafeterias, student unions, gymnasiums, athletic facilities, recreational centers, libraries, and common study areas. Additional opportunities include school-based health centers, counseling offices, and career or student success centers.
Community Centers & Youth Hubs
Community centers, after-school programs, youth clubs, public libraries (especially teen-designated spaces), and family or community resource centers where teens and young adults gather outside of school hours.
Sports Facilities & Recreational Venues
Skate parks, athletic complexes, recreation centers, training facilities, and local sports venues that attract active youth audiences in high-energy, high-dwell environments.
Entertainment & Social Spaces
Concert halls, sports arenas, movie theaters, cafés near campuses, gaming lounges, and other youth-friendly venues. Placements near entrances, exits, concessions, and gathering areas maximize visibility and engagement.
Transit & Everyday Youth Touchpoints
Transit centers, bus shelters near schools, retail corridors adjacent to campuses, convenience stores, and neighborhood gathering spots that capture daily movement and routine-based exposure.
Health & Support Environments (Youth-Adjacent)
School-based clinics, community health centers, behavioral health offices, and social service locations that support youth and families and provide contextually relevant placements.

Youth marketing offers several benefits for brands, making it a highly sought-after strategy:

Brand Loyalty Development: Young consumers are at a stage where they are forming brand loyalties that can last a lifetime. Capturing their interest early can lead to sustained customer relationships.
Trendsetting and Virality: Young people are often trendsetters. If a brand resonates with this demographic, it can quickly become popular and even go viral, thanks to the sharing nature of social media and digital platforms.
Feedback and Innovation: The youth demographic is vocal about their likes and dislikes. Engaging with them can provide valuable feedback for product development and innovation.
Market Expansion: Successfully tapping into the youth market can lead to an expanded customer base. This demographic often influences the purchasing decisions of their families and friends.
Increased Brand Awareness: Young people are active on multiple digital platforms and are more likely to share content they like. This can significantly boost a brand's visibility and awareness.
Adaptability to Future Trends: By engaging with a younger audience, brands can stay abreast of emerging trends and technologies, helping them stay relevant in the fast-paced market.
Social Media Engagement: Youth are prolific users of social media. Effective youth marketing can lead to increased engagement on these platforms, enhancing the brand's online presence and reach.
Positive Brand Image: Brands that successfully engage with young people are often seen as modern, dynamic, and in touch with current trends, which can enhance their overall image.
Diverse Market Insights: The youth market is diverse and multicultural. Engaging with this demographic can provide insights into various cultural trends and preferences, enabling brands to cater to a broader audience.
Long-term Growth Potential: Capturing the youth market can lead to long-term growth opportunities. As these consumers age, their needs and purchasing power evolve, offering ongoing opportunities for brands to grow with them.

Public Health Marketing for Youth & Teens:

Teens and youth are considered high-risk groups for many public health challenges due to a combination of physical, social, and behavioral factors.

Brain development: During adolescence, the brain is still developing, particularly the prefrontal cortex, which controls decision-making, impulse control, and risk assessment. This can make teenagers more prone to impulsive behaviors and poor decision-making that can lead to negative health outcomes.
Peer pressure: Teenagers are often heavily influenced by their peers and may engage in risky behaviors to fit in or impress others. This can lead to behaviors such as substance abuse, unsafe sexual practices, and reckless driving.
Lack of experience: Young people lack the experience and knowledge that comes with age, which can make them more susceptible to accidents and injuries, particularly in activities such as sports and driving.
Social and economic factors: Adolescents from disadvantaged backgrounds may face additional challenges related to poverty, limited access to healthcare, and lack of educational opportunities. These factors can contribute to negative health outcomes such as chronic disease, mental health problems, and substance abuse.

Some specific public health challenges that teens and youth are at high risk for include substance abuse, sexually transmitted infections, unintended pregnancy, motor vehicle accidents, and mental health issues such as depression and anxiety.

Effective public health interventions for this demographic may include targeted education and outreach, access to healthcare and mental health resources, safe driving campaigns, and efforts to address the underlying social and economic factors that contribute to negative health outcomes. Additionally, providing opportunities for positive youth development, such as after-school programs and mentorship opportunities, can help promote healthy behaviors and reduce risk factors.

Youth/Teen Marketing Spotlight: Youth Mental Health Promotion

‘The Signs’ Youth Mental Health Promotion aims to empower students to support their friends and recognize the signs of mental health challenges. Running on digital screens and static displays throughout schools, the campaign will use engaging visuals and messaging to educate students on how to spot signs of distress in their peers and offer help.

Let’s Talk.

We are passionate about connecting with the youth and teen market. If you're interested in exploring innovative marketing opportunities catered specifically to this dynamic demographic or have any inquiries regarding our services, please get in touch with us. We look forward to discussing how we can collaborate to capture the attention and loyalty of today's youth and teen audience.