College advertising: campus OOH & DOOH media in unions, residence halls and rec centersMeet students on campus.
College advertising reaches students on campus with posters, digital screens, banners, standees, and take-ones in student unions, residence halls, dining areas, academic buildings, and recreation centers. Brands, government agencies, and nonprofits use it to build awareness and drive action. PlaceBased Media targets by campus, market, ZIP code, or region, from a single school to national programs.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Where they live, learn, and hang out.
Students move through the same unions, residence halls, dining areas, and rec centers several times a week. Campus OOH and DOOH meets them there, in the real world, where messages can't be skipped or blocked.
Student unions
The campus crossroads, all day.
Residence halls
Where students live and study.
Dining areas
Long, repeat visits every day.
Academic buildings
Hallways between classes.
Recreation centers
Fitness and intramural crowds.
Around campus
Nearby businesses and student hubs.
A big, connected campus audience.
15.8 million undergraduates are enrolled at U.S. degree-granting colleges.
Source: National Center for Education Statistics, “Report on the Condition of Education 2025,” 2025.Another 3.2 million students are enrolled in graduate and professional programs.
Source: National Center for Education Statistics, “Report on the Condition of Education 2025,” 2025.97% of adults ages 18–29 own a smartphone.
Source: Pew Research Center, “Mobile Fact Sheet (Americans' Use of Mobile Devices),” 2026.Five reasons campus works.
- Reach students where they spend their time.Placements across daily routines create repeat chances to connect.
- Target specific campuses and markets.Build around individual schools, ZIP codes, or regional and national goals.
- Build frequency.Students pass the same spots many times a week, so awareness and recall build.
- Go beyond digital.Posters and screens complement social, mobile, search, and streaming.
- Drive action.QR codes, take-ones, counter mats, and window clings give students a way to act right away.
Static, digital, and a reason to scan.
- Posters and campus displays in unions, academic buildings, residence halls, and dining areas
- Digital screens where available, for motion and extra frequency. See DOOH advertising
- Campus-specific targeting by college, market, ZIP code, or region
- QR codes and support materials: take-ones, counter mats, banners, standees, and window clings
- Placement and frequency: several spots across high-traffic routes
Public health, recruiters, and brands.
Campus media supports public health education, government outreach, enrollment and recruitment, nonprofit initiatives, awareness campaigns, and brands that want college-age audiences in specific communities.
Questions, answered.
01What is college advertising?
OOH and DOOH media on or around college and university campuses that reaches students where they live, learn, socialize, and spend time.
02Where can ads be placed on college campuses?
Depending on inventory: posters, digital screens, banners, standees, and other displays in student unions, academic buildings, residence halls, dining areas, rec centers, and nearby locations.
03Can college advertising target specific universities or markets?
Yes. Build campaigns around specific campuses, markets, ZIP codes, states, regions, or nationwide.
04Do you offer digital advertising on campuses?
Yes. DOOH screens are available at select colleges and universities and can be combined with static placements for extra frequency.
05What campaigns use college OOH?
Public health education, government outreach, enrollment and recruitment, nonprofit initiatives, awareness campaigns, and brand advertising to college-age audiences.
06What do you need to build a college media plan?
Your target colleges or geography, campaign dates, approximate budget, audience, and goals. We'll come back with available locations, formats, and pricing.
Pair campus with.
High schools
Hallways, cafeterias and gyms, school-approved.
Explore high schools →Bars & restaurants
Screens, mirror clings, table tents and coasters.
Explore bars & restaurants →Mobile
QR, geo-targeting and social to extend OOH.
Explore mobile →Public health
Campaigns for health departments and nonprofits.
Explore public health →See every media solution.
All media solutions →Planning a campaign? Start with our public health advertising overview, compare DOOH advertising screens, or browse every OOH and DOOH media solution. Plan by audience with college student advertising, or see the youth mental health awareness campaign case study.
Get on campus.
Send us your target schools or markets, dates, audience, and budget. We'll come back with locations, formats, and pricing.