BIPOC & Multicultural Advertising

Reach Black, Indigenous & Multicultural Audiences with Place-Based OOH

PlaceBased Media helps brands, government agencies, and public health organizations reach Black, Indigenous, and other multicultural audiences through targeted place-based OOH and DOOH campaigns.

We identify communities, neighborhoods, and venues with strong audience alignment and place messaging in trusted, high-traffic environments — including grocery stores, community centers, healthcare locations, colleges, schools, barbershops and salons, convenience stores, faith-based organizations, and other community gathering places.

Campaigns can be customized by market, ZIP code, demographic composition, language, venue type, and geography to help advertisers connect with priority communities at the local level.

What Does “BIPOC" Mean?

BIPOC stands for Black, Indigenous, and People of Color. It is a term used to highlight the specific experiences of Black and Indigenous people within the broader category of people of color. The term emphasizes the different histories, struggles, and identities of these groups while fostering solidarity among all people of color.

Reach Multicultural Audiences in the Communities Where They Live, Shop & Gather

Traditional media doesn’t always reach every audience equally. PlaceBased Media helps advertisers connect with Black, Indigenous, and multicultural communities through trusted, everyday environments where people live, shop, work, learn, and gather.

By placing messaging in locations such as grocery stores, community centers, healthcare facilities, barbershops and salons, convenience stores, schools, colleges, faith-based organizations, and other neighborhood venues, campaigns can reach priority audiences directly within their communities.

Our place-based approach can be customized by market, ZIP code, demographic composition, language, and venue type—helping advertisers build meaningful local reach while extending campaigns beyond traditional media channels.

Place-Based Media Environments

Community & Recreation Centers — Reach families and residents through trusted neighborhood gathering places.
Grocery & Ethnic Grocery Stores — Connect with consumers during frequent shopping trips in culturally relevant retail environments.
Barbershops & Salons — Build visibility within locally trusted businesses and community hubs.
Healthcare & Pharmacy Locations — Deliver health, insurance, prevention, and public-service messaging close to the point of care.

Colleges, Schools & Youth Environments — Reach diverse students, young adults, parents, and families.
Faith-Based & Community Organizations — Extend campaigns into trusted institutions serving local communities.
Restaurants & Local Businesses — Place messaging within neighborhood establishments frequented by priority audiences.
Gas Stations & Convenience Stores — Generate broad neighborhood reach through high-frequency everyday destinations.

BIPOC Public Health & Government Advertising

Reaching priority populations is especially important for public health and government campaigns. PlaceBased Media helps agencies extend critical information into communities that may be underserved by traditional advertising channels.

Campaigns can support initiatives including:

988 & mental health • Medicaid enrollment • HIV/PrEP • opioid and overdose prevention • naloxone awareness • tobacco and vaping prevention • immunizations • maternal health • chronic disease prevention • food and nutrition programs • transportation safety • workforce programs

Work With Us

Multicultural Campaign Targeting

Every community is different. Our campaigns can combine geographic, demographic, cultural, and venue-level targeting to build media plans around the audiences an advertiser needs to reach.

Depending on the campaign, targeting may include Black/African American, Hispanic/Latino, Asian American and Pacific Islander, Indigenous/Tribal, immigrant and refugee, multilingual, and other priority populations.

Why Public Health Marketing is important for BIPOC Audiences?

BIPOC (Black, Indigenous, and People of Color) audiences are considered high-risk groups for many public health challenges due to a combination of social, economic, and environmental factors that can lead to disparities in health outcomes.

Systemic racism: BIPOC communities face systemic racism, discrimination, and bias that can lead to disparities in access to healthcare, education, housing, and employment. This can lead to stress, trauma, and poor health outcomes such as chronic disease, mental health problems, and substance abuse.
Environmental factors: BIPOC communities are often disproportionately affected by environmental factors such as air pollution, toxic waste, and lack of access to healthy food options. These environmental factors can contribute to negative health outcomes such as asthma, cancer, and other chronic diseases.
Cultural factors: BIPOC communities may have cultural beliefs and practices that differ from those of mainstream society, which can affect their health behaviors and access to healthcare. Language barriers and lack of culturally responsive care can also contribute to disparities in health outcomes.
Economic factors: BIPOC communities are more likely to experience poverty, unemployment, and lack of access to affordable healthcare. These economic factors can contribute to negative health outcomes such as chronic disease, mental health problems, and substance abuse.

Some specific public health challenges that BIPOC audiences are at high risk for include chronic diseases such as diabetes, heart disease, and hypertension, mental health problems such as depression and anxiety, substance abuse, and maternal and infant mortality.

Build a BIPOC or Multicultural Media Plan

Looking to reach Black, Indigenous, or multicultural audiences in specific markets or communities? Tell us who you're trying to reach and where. We'll develop a place-based media plan around the markets, venues, formats, and audiences that fit your campaign.