Target audience advertising through place-based OOH & DOOHReach people, not just places.
Every successful campaign starts with reaching the right audience. PlaceBased Media helps brands, public health agencies, healthcare organizations, nonprofits, and advertising agencies connect with highly targeted audiences through one of the nation's largest place-based OOH and DOOH networks.
Audience-first, every dollar.
Rather than relying solely on geography, our campaigns reach audiences where they naturally spend time: in healthcare clinics, schools, colleges, pharmacies, grocery stores, community centers, nightlife venues, senior centers, military installations, and hundreds of other trusted environments. Whether you're launching a national public health campaign or promoting a consumer brand, our audience-first planning process makes every media dollar work harder.
Who do you need to reach?
Our audience-focused OOH solutions go beyond traditional advertising. Each program is built around the places a specific audience already visits and trusts. Pick an audience to learn more, or start a plan.
Healthcare audiences.
Patients, care teams, expectant mothers, adults 65+, and Medicaid membersPatients
Health messages inside the places people go for care: physician offices, specialty clinics, community health centers, urgent care, hospitals, and pharmacies. Target by specialty, ZIP code, and language.
Physicians & HCPs
Clinical and educational messages for physicians, nurse practitioners, physician assistants, nurses, and clinic staff, in staff lounges, break rooms, and exam rooms. The same clinics where patients see your patient-facing message.
Aging population
Clear, practical messages on preventive care, medication management, fall prevention, and Medicare resources in senior centers, retirement communities, community centers, clinics, and pharmacies.
Expectant & new mothers
Maternal health messages in the places expectant and new mothers already go: OB/GYN offices, pediatric practices, daycares, community health centers, pharmacies, and grocery stores. Prenatal care, warning signs, postpartum mental health, WIC, and Medicaid coverage.
Medicaid members
Enrollment and renewal outreach for Medicaid members and eligible families in pharmacies, clinics, grocery stores, and community centers. In-language creative with AAM-audited delivery.
Reach patients by specialty
Offices in our point-of-care network, by specialty
Youth & families.
Teens, college students, parents, and young menYouth & teens
Reach teens and young adults offline with posters and digital screens in high schools, colleges, community centers, recreation facilities, and healthcare settings. Used for 988 awareness, vaping prevention, safe driving, and recruitment.
Parents & families
Family health messages where parents already go: pediatric offices, grocery stores, schools, community centers, and daycare. WIC, SNAP, newborn screening, child development, and maternal health.
Males 18–34
An active, mobile audience that spends much of its time outside the home: bars, gas stations, gyms, campuses, and sports venues. Messages on substance use, sexual health, safe driving, mental health, and preventive care.
College students
Reach students where they live and learn: student unions, residence halls, dining halls, and rec centers. For public health and brand campaigns.
Multicultural communities.
In-language, culturally relevant creativeHispanic advertising
Culturally relevant, in-language messages in neighborhood markets, taquerias, laundromats, community health centers, pharmacies, schools, and faith-based organizations.
BIPOC & African American
Reach Black, Indigenous, and multicultural communities in the neighborhood places they trust: grocery stores, barbershops and salons, community centers, healthcare locations, schools, and faith-based organizations.
Asian & Pacific Islander
In-language creative in Mandarin, Tagalog, Korean, Vietnamese, and more, inside Asian grocery stores, restaurants, community centers, temples, and health clinics.
LGBTQ+
Affirming places LGBTQ+ people already trust: nightlife venues, community centers, healthcare clinics, bookstores, coffee shops, and fitness centers.
Service & community.
Military families, rural and tribal communities, and driversMilitary & veterans
On base and in the community: commissaries, exchanges, dining facilities, fitness and recreation centers, family support centers, VA medical centers, VFW posts, and American Legion halls.
Rural communities
The Rural Health Education Network carries public health, telehealth, maternal health, and workforce messages into the local places rural communities rely on: pharmacies, clinics, grocery stores, and schools.
Native American
Campaigns built with tribal communities, in tribal community centers, Indian Health Service locations, and reservation communities, with in-language creative.
Drivers & commuters
Reach drivers during the stops built into every trip: at the pump, inside c-stores, and along the corridor. Gas station TV and OOH timed to NHTSA enforcement waves.
Native American communities
Tribal Community Centers, Indian Health Service locations, and reservation communities.
Tribal community advertising →15+ languages
In-language creative for any audience on this page.
Multicultural advertising →Don't see your audience?
Tell us who you need to reach and we'll map the places they spend time.
Ask us →Our audiences include.
Every audience below can run on its own or be combined in one coordinated plan.
Healthcare audiences
Youth & education
Find them. Reach them.
Define
Tell us who you need to reach, where, and what you need them to do. Target by market, ZIP code, demographic, language, and venue type.
Match
We map your audience to the trusted places they already spend time: clinics, schools, stores, community venues, and more.
Many audiences, one campaign.
See how one campaign reached several high-risk audiences at once. All case studies →
SAMHSA-funded naloxone education & fentanyl awareness.
Fentanyl prevention and naloxone education placed in trusted healthcare, education, and community venues, reaching high-risk communities in major metros and rural regions.
Read the case study →Audience targeting, explained.
01What is target audience advertising?
Target audience advertising plans media around who you need to reach, not just where they live. With place-based advertising, your message runs inside the venues that audience already visits, like clinics, schools, grocery stores, and community centers.
02How do you reach a specific audience with OOH and DOOH?
We match each audience to the trusted places they spend time, then target by market, ZIP code, demographic makeup, language, and venue type. See our media solutions for every channel.
03Can I reach physicians and patients in the same campaign?
Yes. HCP-facing media runs in staff lounges, break rooms, and exam rooms inside the same clinics where patients see your patient-facing message, so the care team and the patient hear one story. Physician & HCP advertising.
04Can you run in-language creative?
Yes. Creative can run in English, Spanish, and 15+ more languages, placed in venues that serve the communities you need to reach. Multicultural advertising.
05Can I combine several audiences in one plan?
Yes. Choose one audience or combine several into a single, coordinated plan managed by one team, from planning and creative to installation and reporting.
06How is delivery verified?
Delivery is independently audited by the Alliance for Audited Media (AAM), and every campaign includes proof-of-performance reporting. About our audits.
Let's talk.
We celebrate diversity and recognize the importance of reaching diverse audiences. Tell us who you need to reach, and we'll set up a complimentary consultation.
Target Audience Advertising Solutions
Every successful advertising campaign starts with reaching the right audience. At PlaceBased Media, we help brands, public health agencies, healthcare organizations, nonprofits, and advertising agencies connect with highly targeted audiences through one of the nation's largest place-based Out-of-Home (OOH) and Digital Out-of-Home (DOOH) media networks.
Rather than relying solely on geography, our campaigns reach audiences where they naturally spend time: in healthcare clinics, schools, colleges, pharmacies, grocery stores, community centers, nightlife venues, senior centers, military installations, and hundreds of other trusted environments.
Whether you're launching a national public health campaign or promoting a consumer brand, our audience-first planning process ensures every media dollar works harder.
Our Audiences Include:
Our audience-focused Out-of-Home media solutions go beyond traditional advertising methods. We recognize the importance of connecting with specific demographics, and our proprietary advertising solutions are designed to cater to their unique needs and interests.
Healthcare Audiences
Patients
Physicians
Nurses
Caregivers
Expectant Mothers
Seniors
Veterans
Youth & Education
K-12 Students
College Students
Parents
Educators
Lifestyle Audiences
Hispanic
African American
Asian American
LGBTQ+
Military
Travelers
Sports Fans
Consumer Segments
Grocery Shoppers
Fitness
Restaurant Patrons
Convenience Store Shoppers
Pharmacy Visitors
Patients | OOH & DOOH Media
Physicians/ HCPs | OOH & DOOH Media
Youth/ Teens | OOH & DOOH Media
BIPOC Advertising | OOH & DOOH Media
LGBTQ+ Advertising | OOH & DOOH Media
Asian Pacific Islander | OOH & DOOH Media
Hispanic Advertising & Latino Marketing | OOH & DOOH Media
Aging Population | OOH & DOOH Media
Parents/ Children | OOH & DOOH Media
Military/ Veterans | OOH & DOOH Media
Males 18-34 | OOH & DOOH Media
Rural | OOH & DOOH Media
Caregiver Advertising: Reach the People Who Manage Care
Maternal Health Advertising: Reach Expectant and New Mothers
College Student Advertising: Reach Students Where They Live and Learn
Advertising to Drivers and Commuters: Reach People Behind the Wheel
Medicaid Outreach Advertising: Reach Members and Eligible Families
Native American Advertising: Reach Tribal Communities with Respect
Get in touch.
We celebrate diversity and recognize the importance of reaching diverse audiences. If you are interested in exploring marketing opportunities that cater to diverse communities or have any questions regarding our services, please don't hesitate to contact us. We are committed to understanding and embracing the unique needs and perspectives of diverse audiences, and we look forward to discussing how we can collaborate to effectively engage with and improve these communities.