OOH & DOOH Media Planning GuidesPlan smarter.
Free OOH and DOOH media planning guides for public health, lottery, telecom, and personal injury advertisers, with benchmarks and planning steps.
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Plan Smarter OOH & DOOH Media Campaigns
PlaceBased Media’s planning guides provide practical, real-world guidance for marketers, agencies, and advertisers planning OOH and DOOH campaigns. Explore industry-specific benchmarks, CPM ranges, budgeting guidance, recommended campaign durations, venue strategies, audience targeting, creative considerations, and measurement.
Built from real-world campaign experience, each guide is designed to help you move from initial strategy to an executable media plan—whether you’re developing an RFP, building a client recommendation, estimating a budget, or evaluating the right media mix.
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Public Health Media Planning Guide
Planning benchmarks, CPM ranges, campaign timing, venue strategies, and best practices for public health campaigns.
Read the guide →Lottery Media Planning Guide
Explore lottery media planning strategies, OOH and DOOH benchmarks, venue targeting, campaign costs, and best practices for reaching lottery players.
Read the guide →Telecom Media Planning Guide
Explore telecom media planning strategies, OOH and DOOH advertising benchmarks, audience and venue targeting, campaign costs, and best practices for reaching consumers with telecommunications, broadband, wireless, and connectivity campaigns.
Read the guide →Personal Injury Media Planning Guide
OOH and place-based media strategies for personal injury law firms, including audience targeting, venue selection, budgeting, and campaign planning.
Read the guide →Key terms, defined:
Browse the full OOH & DOOH glossary or read the blog.
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Pair it with
Public health
Campaigns for health departments and nonprofits.
Explore public health →Point of care
Waiting rooms, exam rooms and HCP lounges.
Explore point of care →Pharmacies
Counter, shelf and screen, at pickup.
Explore pharmacies →Community centers
Rec centers, gyms and youth sports.
Explore community centers →DOOH
Digital screens across every venue type.
Explore DOOH →See every media solution.
All media solutions →Let's talk.
Tell us about your campaign, audience, markets, and budget, and we’ll put together a custom OOH and DOOH media plan.