OOH & DOOH Media Planning Guides
Plan Smarter OOH & DOOH Media Campaigns
PlaceBased Media’s planning guides provide practical, real-world guidance for marketers, agencies, and advertisers planning OOH and DOOH campaigns. Explore industry-specific benchmarks, CPM ranges, budgeting guidance, recommended campaign durations, venue strategies, audience targeting, creative considerations, and measurement.
Built from real-world campaign experience, each guide is designed to help you move from initial strategy to an executable media plan—whether you’re developing an RFP, building a client recommendation, estimating a budget, or evaluating the right media mix.
Public Health Media Planning Guide
Planning benchmarks, CPM ranges, campaign timing, venue strategies, and best practices for public health campaigns.
Lottery Media Planning Guide
Explore lottery media planning strategies, OOH and DOOH benchmarks, venue targeting, campaign costs, and best practices for reaching lottery players.
Personal Injury Media Planning Guide
OOH and place-based media strategies for personal injury law firms, including audience targeting, venue selection, budgeting, and campaign planning.
Independent Verification. Greater Accountability.
PlaceBased Media uses independent auditing and proof-of-performance practices to strengthen campaign accountability. AAM recently featured our approach to verified campaign delivery, transparency and building advertiser trust.
Read the AAM Media Matters FeatureGet a Custom Media Plan
Tell us about your campaign, audience, markets, and budget, and we’ll put together a custom OOH and DOOH media plan.