CPM is the cost to deliver one thousand advertising impressions — the standard way OOH and digital campaigns are priced and compared.

Reach and frequency are the two core planning metrics of any campaign: reach counts unique people exposed, frequency counts how many times each is exposed.

Dwell time is the length of time an audience spends in a venue or location where an ad is placed — a key driver of attention and recall in place-based media.

In out-of-home advertising, an impression represents one likely visual exposure to an ad, derived from measured audience traffic rather than a digital click or load.

Programmatic DOOH (pDOOH) is the automated buying of digital out-of-home screens through DSPs, enabling audience targeting, dayparting, and dynamic creative.

Programmatic OOH is the automated buying and serving of out-of-home inventory through software platforms, using audience data instead of manual, one-off insertion orders.

Point-of-care advertising is place-based media inside healthcare venues, reaching patients and caregivers at the moment they are focused on health decisions.

Place-based advertising is a subset of out-of-home media placed inside the specific venues where a target audience gathers, defined by where the audience is rather than how they travel.

Out-of-home (OOH) advertising is the umbrella category for all media that reaches audiences outside their homes, from billboards to place-based venue media.

Digital out-of-home (DOOH) is the screen-based, programmable form of OOH advertising that allows creative rotation, dayparting, and richer measurement than static media.