What Is Point-of-Care Advertising? DefinitionDefined.
Point-of-care advertising is place-based media inside healthcare venues, reaching patients and caregivers at the moment they are focused on health decisions.
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- AAM-audited delivery
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Point-of-Care Advertising
Point-of-care (POC) advertising is media placed inside healthcare settings — doctor's offices, pediatric and specialty clinics, urgent care, and pharmacies — reaching patients and caregivers at the moment they are focused on health. It is the category-defining place-based venue for pharmaceutical, healthcare-brand, and public health advertisers.
POC media works because of context and attention: a patient in a waiting room is already thinking about their health, giving health messages relevance that is difficult to replicate elsewhere. Formats include waiting-room screens, exam-room posters, pharmacy-bag inserts, and digital displays. For regulated pharma and public health buyers, third-party verification of delivery — for example an Alliance for Audited Media (AAM) audit — is increasingly required to satisfy procurement and grant-reporting standards.
Related terms:
Learn more: Point-of-Care Advertising.
Pair it with
Public health
Campaigns for health departments and nonprofits.
Explore public health →Point of care
Waiting rooms, exam rooms and HCP lounges.
Explore point of care →Pharmacies
Counter, shelf and screen, at pickup.
Explore pharmacies →Community centers
Rec centers, gyms and youth sports.
Explore community centers →DOOH
Digital screens across every venue type.
Explore DOOH →