What Is Place-Based Advertising? Definition | PlaceBased

May 28

Place-based advertising is media placed inside specific physical venues where target audiences naturally gather — clinics, schools, bars and restaurants, gas stations, grocery stores, community centers, gyms, and dozens of other defined locations. It is a subset of out-of-home (OOH) advertising defined by where the audience is, rather than how the audience is traveling.

Unlike a highway billboard, which reaches an undefined mass audience in motion, place-based media reaches a defined audience during dwell time, in an environment whose context reinforces the message. A point-of-care ad in a doctor's office reaches patients thinking about their health; a bar ad reaches adults in a social setting; a high school ad reaches teenagers where peer behaviors form. The Out of Home Advertising Association of America (OAAA) tracks place-based media as one of the formal OOH formats, alongside billboards, transit, street furniture, and cinema.

DOOH (https://placebased.media/glossary/dooh)

Point-of-care advertising (https://placebased.media/glossary/point-of-care-advertising)

Dwell time (https://placebased.media/glossary/dwell-time)

Full guide: What is Place-Based Advertising? (https://placebased.media/blog/what-is-place-based-advertising-guide)

Cody Cagnina

Cody Cagnina is an experienced expert in public health marketing with over 15 years of professional experience. His specialty is creating impactful Out-of-Home (OOH) advertising and Digital-Out-of-Home (DOOH) advertising campaigns that resonate with community audiences. He works with the top public health organizations such as the Centers for Disease Control and Prevention (CDC), the Department of Health and Human Services (HHS), the Food and Drug Administration (FDA), and numerous others. Cody's strategic vision and creative execution have significantly contributed to raising public awareness of crucial health issues, effectively leveraging the power of marketing to foster healthier communities. His commitment to excellence and profound industry knowledge make him a pioneer in public health advocacy and education through marketing.

http://placebased.media

What Is Place-Based Advertising? Definition | PlaceBased

What Is Point-of-Care Advertising? Definition | PlaceBased

What Is OOH Advertising? Out-of-Home Definition | PlaceBased