Grocery store advertising: supermarket screens, posters and cart adsWhere the list gets made.
Grocery store advertising reaches shoppers inside the store, at the entrance, in the aisles, and at checkout, with digital screens, posters, standees, shelf signage, and floor graphics. Because people shop for groceries every week, messages earn repeated exposure right where buying decisions happen. PlaceBased Media plans digital and static grocery campaigns nationwide as a fully managed service.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Every aisle is a decision.
Grocery advertising works because people shop every week, with a list in hand and a purchase minutes away. We combine digital's flexibility with static's staying power, so the message is there at the door, in the aisle, and at checkout.
Static formats
- Posters and standees at entrances
- Shelf talkers and endcap displays
- Floor graphics that lead to a section
- Shopping cart ads
- Checkout and conveyor-belt placements
- Cost-effective for long promotions
Digital formats
- Screens at entrances, checkout lanes, and busy aisles
- Interactive kiosks with recipes and product info
- Update instantly for promotions and seasons
- Versions by language, market, or daypart
- Part of our DOOH network
Time in the store, eyes open.
76% of purchase decisions are made in the store.
Source: POPAI, “2012 Shopper Engagement Study,” 2012.On days they shop for groceries, Americans spend about 46 minutes doing it.
Source: U.S. Bureau of Labor Statistics, “American Time Use Survey, Table A-1: 2024 Annual Averages,” 2025.75% of adults notice OOH ads once inside a store.
Source: OAAA / Morning Consult, “Over Two-Thirds of Shoppers Notice OOH Ads Enroute to Retailers (OOH Impact: Retail & Influencer Marketing),” 2023.52% of adults shop for groceries in person "all the time."
Source: OAAA / Morning Consult, “Over Two-Thirds of Shoppers Notice OOH Ads Enroute to Retailers (OOH Impact: Retail & Influencer Marketing),” 2023.Door to checkout.
In-store displays
Endcaps, shelf talkers, and free-standing displays placed to catch the eye.
Digital screens & kiosks
Rotating ads or interactive content, including recipes and product details.
Floor graphics
Messages underfoot that guide shoppers to a product or section.
Shopping cart ads
On the handle or sides, in view for the whole trip.
Checkout ads
Around the lanes and on the conveyor belt, while shoppers wait.
Entrance posters & standees
First thing shoppers see, every visit.
The ad that rides along.
Shopping cart ads put your message on the cart itself, at grocery stores and big-box retailers. Shoppers push it through every aisle, so the message stays in front of them for the whole visit, right where they decide what to buy.
Cart ads are a strong fit for consumer packaged goods (CPG) brands, local businesses, and public health programs like WIC and SNAP enrollment, nutrition, and vaccines.
Weekly habit. Built-in reach.
- A broad, steady audienceGrocery stores draw a diverse, consistent stream of shoppers, and different sections draw different customers.
- A shopping mindsetShoppers are open to new products, offers, and useful information.
- Repeat exposureWeekly trips build familiarity that shapes choices now and later.
- ContextPlace a message next to the products or section it's about.
- Timely updatesDigital screens change quickly for limited-time offers and seasonal pushes.
- Point-of-purchase impactReminders and promotions right where people buy.
- A better tripUseful information can guide shoppers, not just sell to them.
- MeasurableQR codes, promo codes, and digital delivery data show what's working.
Families, every week.
Grocery stores reach weekly shoppers, including families using benefits, older adults, and multicultural communities in neighborhood and independent markets. Plans can focus on specific ZIP codes, counties, or store types, with creative in English, Spanish, and 15 more languages.
- Hispanic and Latino shoppers in neighborhood markets
- Parents and caregivers, including WIC and SNAP families
- Rural communities where the grocery store is a weekly hub
- Older adults and Medicare-eligible shoppers
Questions, answered.
01What is grocery store advertising?
Ads inside grocery stores and supermarkets: digital screens, posters, standees, shelf signage, floor graphics, cart ads, and checkout placements that reach shoppers at the entrance, in the aisles, and at checkout.
02Do you offer digital and static grocery formats?
Yes. Digital screens update instantly for promotions and languages. Static posters, standees, shelf talkers, and floor graphics give steady visibility. Most campaigns combine both.
03What is grocery cart advertising?
Ads on the handle or sides of shopping carts at grocery stores and big-box retailers. Shoppers see them throughout their visit, right at the point of purchase.
04Can grocery campaigns target specific neighborhoods?
Yes. Target by state, DMA, county, city, or ZIP code, and choose store types such as neighborhood, independent, or multicultural markets.
05Who uses grocery store advertising?
CPG brands, local businesses, health plans, and public health programs, including WIC, SNAP, and Medicaid enrollment, nutrition, and vaccine campaigns.
Pair grocery with.
Pharmacies
Counter, shelf and screen, at pickup.
Explore pharmacies →Multicultural
In-language, in-culture, in-neighborhood.
Explore multicultural →Community centers
Rec centers, gyms and youth sports.
Explore community centers →DOOH
Digital screens across every venue type.
Explore DOOH →See every media solution.
All media solutions →Planning a campaign? Start with our public health advertising overview, compare DOOH advertising screens, or browse every OOH and DOOH media solution. Add shopping cart advertising to keep your message in the shopper’s hands through checkout.
Be on the shopping list.
Tell us your markets and audience. We'll come back with stores, formats, and a plan that fits your budget.