Medicaid Outreach Advertising: Reach Members and Eligible FamiliesEnroll. Renew. Stay covered.
Coverage only works if people know they qualify, enroll, and renew on time. In June 2026, 73.2 million people were enrolled in Medicaid and the Children's Health Insurance Program (CHIP) (Medicaid.gov). Many more are eligible and not enrolled, and members can lose coverage over a missed renewal notice or an old mailing address.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
PlaceBased helps state Medicaid agencies, managed care organizations, health departments, community health centers, navigators, and the agencies that support them reach members and eligible families in the trusted places they already visit.
Coverage is a health decision.
3 in 4 American adults have at least one chronic condition.
Source: Centers for Disease Control and Prevention, “About Chronic Diseases,” 2026.Half of Americans (49.9%) took at least one prescription drug in the past 30 days.
Source: CDC National Center for Health Statistics, “FastStats: Therapeutic Drug Use,” 2025 (NHANES 2017–Mar 2020).Why Place-Based Media Works for Medicaid Outreach
Reach people where they get care
Patients at community health centers and pharmacies are already thinking about health and cost.
Reach people who don't have a regular provider
Grocery stores, laundromats, libraries, and community centers reach working families who may not see a doctor often.
Repetition beats one notice
Renewal reminders seen weekly at the pharmacy or grocery store back up the letter that may never arrive.
Trusted places reduce stigma
A message in a neighborhood clinic or community center feels like help, not a sales pitch.
Where We Reach Medicaid Members and Eligible Families
| Environment | Why it works |
|---|---|
| Community health centers, FQHCs, and clinics (point-of-care) | Patients already engaged with the health system |
| Pharmacies | Frequent visits for prescriptions, with cost top of mind |
| Grocery stores, including multicultural markets | Weekly household errands |
| Daycares and childcare centers | Daily drop-off and pick-up for families with young children, a natural spot for CHIP and renewal reminders |
| Laundromats | Long dwell times in neighborhood settings |
| Community and recreation centers and libraries | Trusted civic spaces for families |
| Gas stations and convenience stores | Daily stops for working adults, including in rural areas |
| Urban panels | Street-level reach in dense neighborhoods |
| Multicultural venues | In-language reach for immigrant and non-English-speaking communities |
Medicaid Campaigns We Support
- New enrollment for adults, children (CHIP), and pregnant people
- Renewal reminders: "Update your address" and "Watch for your renewal letter"
- Re-enrollment for people who lost coverage
- Benefit awareness, such as dental, vision, transportation, and preventive care
- Managed care plan selection and member engagement
- Postpartum coverage awareness
- Medicare Savings Programs and dual-eligible outreach for older adults
Data-Informed Targeting
We build plans around where eligible and enrolled people live. PlaceBased maps socioeconomic data at the census block group level alongside Medicaid data to prioritize locations, so placements go where they matter instead of where space happens to be available. Campaigns can be targeted by ZIP code, county, DMA, or state. Point-of-care targeting uses location and specialty, never individual patient health data.
Messages That Move Enrollment
- Lead with what people getFree or low-cost doctor visits, prescriptions, and dental care are concrete. "Coverage" is abstract.
- One actionA phone number, a short URL, or a QR code to the state application or renewal portal.
- In-language and culturally adaptedWe support English, Spanish, and 15+ additional languages, with cultural adaptation, not just translation.
- Respectful framingShow neighbors and families, not stereotypes.
Read our full guide to Medicaid marketing strategy.
Built for Compliance and Public Accountability
Medicaid marketing is regulated. Under federal rules, Medicaid managed care plans can't distribute marketing materials without state approval, and they must distribute them across their entire contracted service area (42 CFR 438.104). States add their own requirements. We plan geography with those rules in mind and work inside your approval process. Your team and your state approve the creative, and we document exactly where it ran.
Delivery is audited by the Alliance for Audited Media (AAM). Every campaign includes:
- Venue-level proof of posting with time-stamped, geo-tagged photos
- Location lists and delivery breakdowns by ZIP code, county, venue type, and language
- Response tracking with QR codes, vanity URLs, UTM tags, and call or text short codes
- A final wrap report for program and grant reporting
Related Audiences
Medicaid outreach often runs alongside our Hispanic, BIPOC, rural, parents, and aging population programs.
Medicaid Outreach Advertising FAQs
01How can place-based advertising support Medicaid enrollment?
It puts enrollment and renewal messages in clinics, pharmacies, grocery stores, laundromats, and community venues that eligible families visit every week, with one clear next step.
02Can campaigns focus on renewals?
Yes. Renewal campaigns remind members to update their contact information and respond to renewal notices, and can be timed to state renewal schedules.
03Who uses Medicaid outreach advertising?
State Medicaid agencies, managed care organizations, health departments, community health centers, navigator and assister organizations, and the advertising agencies that support them.
04Can campaigns run in multiple languages?
Yes. Campaigns can run in English, Spanish, and 15+ additional languages, with different versions by market or location.
05How are Medicaid campaigns measured?
With venue-level proof of posting, location and delivery reports, and response tracking such as QR codes, vanity URLs, and call or text short codes.
Pair it with
Pharmacies
Counter, shelf and screen, at pickup.
Explore pharmacies →Point of care
Waiting rooms, exam rooms and HCP lounges.
Explore point of care →Grocery stores
Entrance, aisle, cart and checkout.
Explore grocery stores →Community centers
Rec centers, gyms and youth sports.
Explore community centers →Multicultural
In-language, in-culture, in-neighborhood.
Explore multicultural →See every media solution.
All media solutions →Planning a campaign? Start with our public health advertising overview, compare DOOH advertising screens, or browse every OOH and DOOH media solution.
Let's talk.
Tell us who you need to enroll or keep covered, and where. We'll build an outreach plan around the places they already trust.