Daycare and Childcare Center AdvertisingReach parents at drop-off.
Daycare and childcare center advertising reaches parents of babies, toddlers, and preschoolers at drop-off and pick-up, a routine they repeat almost every weekday. PlaceBased Media places public health messages about WIC and SNAP, immunizations, child development, early learning, and maternal health in these trusted settings as a fully managed service.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Public health advertising for families with young children, in a place parents already trust.
Parents of young children are hard to reach. They're busy, short on sleep, and rarely scrolling for health information. But many of them walk through the same door twice a day. In 2023, 55% of children from birth through age 5 who were not yet in kindergarten had at least one weekly care arrangement outside their parents, and two-thirds of those children were in center-based care such as daycares, preschools, and Head Start (National Center for Education Statistics).
Working parents, every weekday.
68% of mothers with children under 6 are in the labor force.
Source: U.S. Bureau of Labor Statistics, “Employment Characteristics of Families — 2025,” 2026.32.9 million U.S. families include children under 18.
Source: U.S. Bureau of Labor Statistics, “Employment Characteristics of Families — 2025,” 2026.Why daycare advertising works
The same moment, every day
Drop-off and pick-up repeat all week, so a message builds familiarity over the life of a campaign instead of flashing past once.
Trusted ground
Parents choose childcare carefully, and the staff are people they know. A message in that setting borrows some of that trust.
The right life stage
Shots, milestones, food, and sleep are the questions on a parent's mind right now. Many parents of toddlers are also expecting again.
The whole support system
Grandparents, partners, and other caregivers do drop-off too. They're often the ones who notice when something is wrong.
Public health campaign topics
- Maternal and child healthPostpartum care, maternal mental health, and family wellness, aimed at parents who may not have a provider visit of their own coming up. Maternal health campaigns
- WIC and SNAPFamilies often drop out of the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) as children grow. In 2023, WIC reached 82.3% of eligible infants, but only 67.4% of eligible 1-year-olds and 26.9% of eligible 4-year-olds (U.S. Department of Agriculture). Childcare is where those older children spend their days. Pair WIC with the Supplemental Nutrition Assistance Program (SNAP) and Medicaid enrollment. WIC enrollment campaigns
- ImmunizationsChildhood schedule reminders, flu and respiratory syncytial virus (RSV) season, and childcare and school-entry requirements. Kindergarten vaccine exemptions reached 4.2% in the 2025–26 school year, up from 3.6% the year before (Centers for Disease Control and Prevention, or CDC). Vaccine and immunization advertising guide
- Child developmentMilestone awareness, developmental screening, and early intervention. About 1 in 6 U.S. children ages 3 through 17 have one or more developmental disabilities (CDC), and the early years are when families can act.
- Early learningPre-kindergarten and Head Start enrollment, reading at home, and childcare assistance programs.
Daycare advertising formats
Daycare campaigns run in three formats:
Posters
in entryways, hallways, and sign-in areas where parents pause.
Standees
at entrances and sign-in areas.
Take-ones with display stands
so parents can bring the message home, with a QR code or short web address.
Your plan lists the formats available at each location before you commit. Creative speaks to adults, not children. Every placement is backed by photo proof.
Who uses daycare advertising
- 01State and local health departmentsincluding maternal and child health and immunization programs.
- 02WIC agencies and SNAP outreach programsworking to keep families enrolled past the first birthday.
- 03Early intervention and child development programs
- 04Early learning and pre-kindergarten enrollment programs
- 05Medicaid and Children's Health Insurance Program (CHIP) outreach
- 06Nonprofits and the agencies that serve themIf you're the agency of record, we work behind you.
Pair daycares with other OOH and DOOH venues
Daycares work best as one part of a plan built around parents and young children. A WIC or immunization campaign might pair childcare placements with pediatric and OB/GYN (obstetrics and gynecology) waiting rooms, grocery stores, pharmacies, and community centers, so families see the same message at home-routine moments and care moments.
Pediatric offices
7,500+ pediatric offices.
Explore pediatric offices →OB/GYN offices
6,000+ OB/GYN offices.
Explore ob/gyn offices →Grocery stores
Entrance, aisle, cart and checkout.
Explore grocery stores →Pharmacies
Counter, shelf and screen, at pickup.
Explore pharmacies →Community centers
Rec centers, gyms and youth sports.
Explore community centers →See every media solution.
All media solutions →Planning a campaign? Start with our public health advertising overview, compare DOOH advertising screens, or browse every OOH and DOOH media solution. For maternal and family campaigns, see maternal health advertising.
How a Campaign Works
Planning
We map childcare locations to your priority ZIP codes or counties and pair them with other family venues.
Production
We format your creative or help build it, in English, Spanish, and 15 more languages.
Installation
We coordinate each center and replace anything damaged or missing during the flight.
Reporting with photo proof
Time-stamped, geo-tagged photos for every location, plus delivery reporting by ZIP code, county, and language.
Our Public Health Media Planning Guide covers budgets, timelines, and a planning checklist. For the full range of venues and topics, see public health advertising.
Frequently Asked Questions
01Can we advertise inside daycares and childcare centers?
Yes. Daycare and childcare placements are part of the PlaceBased network. Availability varies by market, so your plan lists exact locations before you commit.
02Who sees the ads?
Parents and caregivers at drop-off and pick-up, plus childcare staff. Messages are written for adults.
03What kinds of messages fit a childcare setting?
Practical, supportive ones: WIC and SNAP enrollment, vaccine reminders, developmental milestones, maternal health, and early learning enrollment. A clear next step works better than alarm.
04Can we run creative in Spanish or other languages?
Yes. We produce creative in English, Spanish, and 15 more languages and can assign versions by location.
05Do you collect data on children or families?
No. We target by location, venue type, and geography. We never use personal or health data about children or families.
06How do we know the ads ran?
Every location gets time-stamped, geo-tagged photo proof, and you get delivery reporting built for grant documentation.
Let's talk.
Tell us which families you need to reach and what you want them to do. We'll come back with a childcare location list, the family venues that pair well with it, and an honest read on what your budget can do.