OB/GYN Point-of-Care Advertising for Women's Health BrandsEvery life stage, one specialty.
OB/GYN point-of-care advertising places patient-education messages in obstetrics and gynecology offices, where women make decisions about contraception, pregnancy, postpartum care, cancer screening and menopause. PlaceBased Media runs fully managed campaigns across 6,000+ OB/GYN offices for pharmaceutical and women's health brands, health systems and public health agencies. Two consecutive AAM audits verified 113.3% and 111% of guaranteed distribution.
- 6,000+ OB/GYN offices
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Why the exam room is worth it.
OB/GYNs see 73 million office visits a year, and 3.6 million babies were born in the U.S. in 2024.
Source: CDC National Center for Health Statistics, “National Ambulatory Medical Care Survey: 2016 National Summary Tables,” 2016.The average medical visit keeps patients in the clinic for 84 minutes, but only about 20 of those minutes are face-to-face with the physician.
Source: Ray KN, Chari AV, Engberg J, et al. (American Journal of Managed Care), “Opportunity Costs of Ambulatory Medical Care in the United States,” 2015.72% of office visits end with a medication provided or prescribed.
Source: CDC National Center for Health Statistics, “National Ambulatory Medical Care Survey: 2019 National Summary Tables,” 2019 data (pub. 2023).One Specialty, Every Life Stage
No other specialty follows a patient through as many health decisions as OB/GYN. The same woman may visit for contraception in her twenties, prenatal care in her thirties and menopause care in her fifties. That gives brands a rare chance to match the message to the life stage of the people actually in the office.
| Life stage | Common visit reasons | Patient-education topics |
|---|---|---|
| Reproductive years | Annual exams, contraception, STI testing | Contraceptive options, HPV and cervical cancer screening, STI prevention |
| Preconception and fertility | Family planning, fertility questions | Prenatal vitamins and folic acid, fertility education, chronic-condition planning |
| Pregnancy | Prenatal visits, ultrasounds, glucose testing | Prenatal care, maternal vaccines, gestational diabetes, warning signs |
| Postpartum | Postpartum checkups | Postpartum depression, breastfeeding support, recovery, birth spacing |
| Midlife and menopause | Annual exams, symptom visits | Menopause symptoms, bone health, breast cancer screening, pelvic health |
Who's in the OB/GYN Waiting Room
Unlike pediatrics, the patient is almost always the decision maker. She chooses her contraception, weighs treatment options with her clinician and manages her own prescriptions. Partners often come along to prenatal and ultrasound visits, so pregnancy messages can speak to both. Prenatal patients also come in often: a typical pregnancy involves a series of scheduled visits, so a campaign can reach the same expectant mothers several times during a flight.
Therapeutic Categories That Advertise in OB/GYN Offices
- Contraceptioneducation on contraceptive methods and options to discuss with a clinician.
- Prenatal and maternal healthprenatal vitamins, maternal immunizations, gestational diabetes and preeclampsia awareness.
- Maternal mental healthpostpartum depression awareness and support resources.
- Women's cancersHPV vaccination and cervical cancer screening, breast cancer screening, ovarian cancer awareness.
- Menopause and midlifesymptom education, bone health and osteoporosis, pelvic floor health.
- Gynecologic conditionsendometriosis, uterine fibroids, PCOS, heavy menstrual bleeding.
- Fertilityfertility services and education.
- Consumer healthfeminine care, prenatal supplements, breastfeeding products and infant care.
Every campaign is patient education. We don't place messages that make treatment claims for a brand.
The Numbers Behind OB/GYN Messaging
Postpartum depression
about 1 in 8 women with a recent live birth reported symptoms of postpartum depression (CDC).
Maternal deaths
more than 80% of pregnancy-related deaths are preventable, based on data from Maternal Mortality Review Committees in 36 states (CDC).
Cervical cancer
more than 9 of every 10 cervical cancers are caused by HPV, and about 10,800 women are diagnosed with HPV-caused cervical cancer each year (CDC).
National background figures, not PlaceBased campaign results.
Creative for a Private Setting
Topics like contraception, fertility, pregnancy loss and postpartum depression are personal. The strongest OB/GYN creative is respectful and discreet:
- Put sensitive topics in the exam roomExam room posters and displays are seen privately in the minutes before the clinician arrives, which suits topics a patient may hesitate to raise in the waiting room.
- Keep waiting room messages broadUse waiting room posters, wallboards and screens (where offices have them) for prenatal care, screening reminders and life-stage education that the whole room can see.
- Offer a private next stepQR codes and short URLs let a patient read more on her own phone.
- Avoid images of identifiable patientsin sensitive contexts. Product-free, brand-neutral photography or illustration works best.
OB/GYN Formats
Print and static formats are the core of most OB/GYN programs, and digital screens add rotating messages in offices that have them. Formats vary by network and office, and your plan lists exactly what's available in each one.
Exam room posters and wallboards (patient-facing)
condition education and "questions to ask" prompts, read privately before the clinician arrives.
Waiting room posters and wallboards (patient-facing)
prenatal care, screening reminders and life-stage education.
Brochure and take-one displays (patient-facing)
prenatal checklists, postpartum warning signs and resource cards to take home.
Waiting room digital screens, where available (patient-facing)
rotating life-stage education and seasonal reminders, such as maternal vaccines during respiratory virus season.
HCP lounges and break rooms (HCP-facing)
posters and displays that give OB/GYNs, midwives, nurses and medical assistants disease-state awareness and patient-support program information.
See all point-of-care channels and formats, and reinforce campaigns after the visit with pharmacy advertising.
Compliance-Friendly by Design
- MLR-reviewed creativeYour creative goes through your own medical, legal and regulatory (MLR) review. PlaceBased doesn't write, edit or add product claims.
- Fair balance supportedFormats can carry fair balance and Important Safety Information (ISI) when your brand team requires it.
- Unbranded works well hereDisease-awareness and life-stage education fit OB/GYN offices naturally.
- No patient dataTargeting is by location, specialty and geography, never by individual patient health information.
Read our guide to healthcare marketing compliance.
Targeting OB/GYN Offices
Choose OB/GYN offices by state, DMA, county or ZIP code. Health departments and brands often prioritize counties with higher maternal health risk, lower screening rates or limited access to care, using public data. Creative runs in English, Spanish and 15 more languages, assigned by office, so Spanish-speaking patients see a Spanish version. See our Hispanic audience page.
Measurement and Proof of Performance
Two consecutive AAM audits verified 113.3% and 111% of guaranteed distribution on our point-of-care program (AAM Media Matters feature). Every OB/GYN campaign also includes:
- Office-level proof of posting with time-stamped, geo-tagged photos.
- Delivery reporting by ZIP code, county, DMA and language.
- QR code, short URL and UTM tracking.
For Public Health Organizations
OB/GYN offices are one of the most direct ways to reach women before, during and after pregnancy. Health departments and nonprofits use them for maternal warning-sign education, postpartum depression awareness and the National Maternal Mental Health Hotline (1-833-TLC-MAMA), maternal immunizations, HPV and cervical cancer screening, WIC enrollment, and safe sleep messages before the baby arrives. Our Public Health Media Planning Guide covers budgets and timelines, and our public health advertising page shows how OB/GYN offices fit a wider community plan.
More Point-of-Care Specialties
Pair OB/GYN with pediatrics (7,500+ offices) to follow families from pregnancy into the first years of a child's life, or with orthopedics (3,500+ offices) for bone health and osteoporosis education in midlife.
- Dermatology: 3,000+ offices
- Cardiology: 2,500+ offices
- Gastroenterology: 2,500+ offices
- Oncology: 2,000+ offices
- Neurology: 2,000+ offices
- Endocrinology: 1,500+ offices
- Pulmonology: 1,000+ offices
OB/GYN Point-of-Care Advertising FAQs
01What is OB/GYN point-of-care advertising?
OB/GYN point-of-care advertising places patient-education messages in obstetrics and gynecology offices, including exam room and waiting room posters, wallboards, brochure and take-one displays, digital screens where offices have them, and HCP lounge displays. It reaches women while they wait for and talk with their OB/GYN about contraception, pregnancy, screening and menopause. Formats vary by network and office, and many offices run print and static formats rather than screens.
02Who sees ads in OB/GYN offices?
Women across life stages, from their teens through menopause and beyond, plus partners who come to prenatal and ultrasound visits. HCP lounge and break room formats reach OB/GYNs, midwives, nurses and office staff.
03What brands advertise in OB/GYN offices?
Pharmaceutical brands in contraception, maternal health, women's cancers, menopause and gynecologic conditions; vaccine makers; consumer health brands such as prenatal supplements and feminine care; health systems and health plans; and public health agencies and nonprofits.
04How do you handle sensitive topics like contraception or postpartum depression?
Sensitive topics usually run on exam room posters, where patients read them privately, while waiting room posters, wallboards and screens carry broader life-stage education. QR codes and short URLs give patients a private next step on their own phone.
05Can pharmaceutical brands run branded creative in OB/GYN offices?
Yes, when it has been approved through the brand's own medical, legal and regulatory (MLR) review. Formats can carry fair balance and Important Safety Information. PlaceBased doesn't write or change product claims.
06How many OB/GYN offices are in the PlaceBased network?
PlaceBased Media's point-of-care network includes 6,000+ OB/GYN offices. Your plan lists the specific offices in your target markets before you commit.
07Can OB/GYN campaigns target specific markets and run in Spanish?
Yes. You can choose OB/GYN offices by state, DMA, county or ZIP code, and run creative in English, Spanish and 15 more languages, with different versions assigned to different offices.
08How is an OB/GYN campaign measured?
Every campaign includes office-level proof of posting with time-stamped, geo-tagged photos, delivery reporting by geography and optional QR code and URL tracking. Two consecutive AAM audits verified 113.3% and 111% of guaranteed distribution on PlaceBased's point-of-care program.
Pair it with
Pediatric offices
7,500+ pediatric offices.
Explore pediatric offices →Daycares
Drop-off and pick-up, every weekday.
Explore daycares →Pharmacies
Counter, shelf and screen, at pickup.
Explore pharmacies →Dermatology offices
3,000+ dermatology offices.
Explore dermatology offices →Point of care
Waiting rooms, exam rooms and HCP lounges.
Explore point of care →See every media solution.
All media solutions →Planning a campaign? Start with our public health advertising overview, compare DOOH advertising screens, or browse every OOH and DOOH media solution. See every specialty on our point-of-care advertising page.
Let's talk.
Tell us which life stage you need to reach, where and when. We'll come back with an OB/GYN office list for your markets, the formats in each office and an honest read on what your budget can do.