Dermatology Point-of-Care Advertising: Psoriasis, Eczema, Acne & Skin CancerSkin health, in the exam room.
Dermatology point-of-care advertising places patient-education messages in dermatology practices, where patients manage chronic skin conditions like psoriasis, eczema (atopic dermatitis) and acne, and get checked for skin cancer. PlaceBased Media runs fully managed campaigns across 3,000+ dermatology offices for pharmaceutical brands, skincare and sun-care brands, health systems and public health agencies. Two consecutive AAM audits verified 113.3% and 111% of guaranteed distribution.
- 3,000+ dermatology offices
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Why the exam room is worth it.
Dermatologists see nearly 50 million office visits a year; about 85 million Americans saw a physician for a skin disease.
Source: CDC National Center for Health Statistics, “National Ambulatory Medical Care Survey: 2016 National Summary Tables,” 2016.The average medical visit keeps patients in the clinic for 84 minutes, but only about 20 of those minutes are face-to-face with the physician.
Source: Ray KN, Chari AV, Engberg J, et al. (American Journal of Managed Care), “Opportunity Costs of Ambulatory Medical Care in the United States,” 2015.72% of office visits end with a medication provided or prescribed.
Source: CDC National Center for Health Statistics, “National Ambulatory Medical Care Survey: 2019 National Summary Tables,” 2019 data (pub. 2023).Conditions Treated in Dermatology Offices
| Condition | Who it affects | Patient-education topics |
|---|---|---|
| Psoriasis and psoriatic disease | Mostly adults, often ages 45–64 | Treatment options from topicals to systemic therapy, flare triggers, related joint symptoms |
| Eczema (atopic dermatitis) | Children and adults | Skin care routines, itch and flare management, when to step up treatment |
| Acne | Teens and young adults, plus adult women | Treatment adherence, realistic timelines, scarring prevention |
| Skin cancer | All ages and skin tones | Skin self-exams, sunscreen and sun protection, warning signs, follow-up visits |
| Rosacea, hair loss and other conditions | Adults | Condition education and treatment conversations |
The Numbers Behind Dermatology Messaging
Skin cancer
skin cancer is the most common cancer in the United States, and an estimated 1 in 5 Americans will develop it in their lifetime (American Academy of Dermatology).
Eczema
atopic dermatitis affects nearly 1 in 10 Americans, and up to 1 in 5 children under 18 (AAD).
National background figures, not PlaceBased campaign results.
Chronic Conditions, Long Patient Relationships
Psoriasis, eczema and acne are long-term conditions that flare and settle, so dermatology patients tend to come back. Treatment often moves in steps: from over-the-counter care to prescription topicals, and for some patients to systemic or biologic therapy. Each step is a conversation with the dermatologist, and each one is a natural place for patient education.
That gives brands three clear moments to support:
Diagnosis
the patient learns the name of the condition and what it means for daily life.
The treatment conversation
the patient is weighing options with the dermatologist. Education helps them understand the categories and ask informed questions.
Staying on track
adherence, refill reminders, injection or application technique, and patient-support and savings programs.
Who's in the Dermatology Waiting Room
- Adults managing their own chronic conditionswho are usually the decision makers for their care.
- Teens with a parentespecially for acne and eczema. The teen is the patient, but the parent often books the visit and manages the prescription and insurance, so creative should work for both.
- Parents of young childrenwith eczema.
- Adults coming in for skin checksand skin cancer follow-up, who often have a personal or family history of the disease.
Who Advertises in Dermatology Offices
- 01Pharmaceutical brandspsoriasis, atopic dermatitis, acne, rosacea, hair loss and other inflammatory skin conditions. Disease-state awareness and patient-support programs are common.
- 02Skincare, sun-care and OTC brandssunscreen, moisturizers and cleansers for sensitive or eczema-prone skin, acne care.
- 03Health systems and cancer centersskin cancer screening events and dermatology service lines.
- 04Public health agencies and nonprofitssun safety, indoor tanning risks and skin cancer early detection.
Plan Around the Calendar
Dermatology messaging has seasons. Sun protection and skin-check campaigns peak in spring and summer, May is Skin Cancer Awareness Month, and dry winter months bring eczema flares. Back-to-school season brings teen acne visits. Print and static campaigns can be planned as seasonal flights with a creative change between them, and in offices with digital screens, creative can rotate through the year without reprinting.
Dermatology Formats
Print and static formats are core to dermatology programs, and digital screens add rotating messages where offices have them.
Exam room posters and wallboards (patient-facing)
skin self-exam guides, condition education and "questions to ask your dermatologist" prompts, seen in the minutes before the dermatologist comes in.
Waiting room posters and wallboards (patient-facing)
condition education and seasonal sun-safety messages.
Brochure and take-one displays (patient-facing)
skin care routines, treatment trackers and patient-support program information to take home.
Waiting room digital screens, where available (patient-facing)
rotating condition education and seasonal reminders.
HCP lounges and break rooms (HCP-facing)
posters and displays with disease-state awareness and patient-support resources for dermatologists, PAs, nurse practitioners and staff.
Formats vary by network and office, and not every office has a screen. Your plan lists exactly what's available in each office. See all point-of-care channels and formats.
Compliance-Friendly Creative
- MLR-reviewedYour creative goes through your own medical, legal and regulatory (MLR) review. PlaceBased doesn't write, edit or add product claims.
- Fair balance supportedFormats can carry fair balance and Important Safety Information (ISI) when your brand team requires it.
- Brand-neutral imageryFor skin conditions, product-free illustration or photography without identifiable patients is the safest choice.
- Privacy-safe targetingby location, specialty and geography, never by individual patient data.
Read our guide to healthcare marketing compliance.
Targeting and Measurement
Choose dermatology offices by state, DMA, county or ZIP code. Run creative in English, Spanish and 15 more languages, assigned by office, and reinforce it after the visit with pharmacy advertising. Teen acne and sun-safety messages can extend to high school and college venues.
Two consecutive AAM audits verified 113.3% and 111% of guaranteed distribution on our point-of-care program (AAM Media Matters feature). Every campaign also includes office-level proof of posting with time-stamped, geo-tagged photos, delivery reporting by geography and language, and QR code and URL tracking.
For Public Health Organizations
Dermatology offices reach people who are already thinking about their skin. Health departments, cancer coalitions and nonprofits use them for sun safety and sunscreen use, indoor tanning risks for teens and young adults, skin self-exam education, and skin cancer awareness in people with darker skin tones, who the AAD notes are often diagnosed at later stages. Our Public Health Media Planning Guide covers budgets and timelines, and our public health advertising page shows how dermatology offices fit a wider community plan.
More Point-of-Care Specialties
Pair dermatology with pediatrics (7,500+ offices) for childhood eczema, or with orthopedics (3,500+ offices) for conditions that affect both skin and joints.
Dermatology Point-of-Care Advertising FAQs
01What is dermatology point-of-care advertising?
Dermatology point-of-care advertising places patient-education messages in dermatology practices, including exam room and waiting room posters, wallboards, brochure and take-one displays, digital screens where offices have them, and HCP lounge displays. It reaches patients with skin conditions while they wait for and talk with their dermatologist. Formats vary by network and office, and many offices run print and static formats rather than screens.
02Who sees ads in dermatology offices?
Adults managing psoriasis, eczema, rosacea and other chronic conditions; teens with acne and the parents who come with them; parents of young children with eczema; and adults coming in for skin checks. HCP lounge formats reach dermatologists, PAs, nurse practitioners and staff.
03What conditions do dermatology campaigns cover?
The most common are psoriasis, eczema (atopic dermatitis), acne, skin cancer and sun protection, rosacea and hair loss.
04Can skincare and sunscreen brands advertise in dermatology offices?
Yes. Skincare, sun-care and OTC brands can run patient-education creative in dermatology offices alongside pharmaceutical brands, health systems and public health agencies.
05Can pharmaceutical brands run branded creative in dermatology offices?
Yes, when it has been approved through the brand's own medical, legal and regulatory (MLR) review. Formats can carry fair balance and Important Safety Information. PlaceBased doesn't write or change product claims.
06How many dermatology offices are in the PlaceBased network?
PlaceBased Media's point-of-care network includes 3,000+ dermatology offices. Your plan lists the specific offices in your target markets before you commit.
07When should a dermatology campaign run?
It depends on the message. Sun-safety and skin cancer campaigns usually run in spring and summer, including May's Skin Cancer Awareness Month. Eczema messaging often fits the dry winter months, and acne messaging fits back-to-school. Chronic-condition education can run year-round.
08How is a dermatology campaign measured?
Every campaign includes office-level proof of posting with time-stamped, geo-tagged photos, delivery reporting by geography and language and optional QR code and URL tracking. Two consecutive AAM audits verified 113.3% and 111% of guaranteed distribution on PlaceBased's point-of-care program.
Pair it with
Pediatric offices
7,500+ pediatric offices.
Explore pediatric offices →OB/GYN offices
6,000+ OB/GYN offices.
Explore ob/gyn offices →Pharmacies
Counter, shelf and screen, at pickup.
Explore pharmacies →Orthopedic offices
3,500+ orthopedic offices.
Explore orthopedic offices →Point of care
Waiting rooms, exam rooms and HCP lounges.
Explore point of care →See every media solution.
All media solutions →Planning a campaign? Start with our public health advertising overview, compare DOOH advertising screens, or browse every OOH and DOOH media solution. See every specialty on our point-of-care advertising page.
Let's talk.
Tell us which condition and patients you need to reach, where and when. We'll come back with a dermatology office list for your markets, the formats in each office and an honest read on what your budget can do.