Pulmonology Point-of-Care Advertising: Asthma, COPD & Inhaled MedicationsLung health, in the exam room.
Pulmonology point-of-care advertising places patient-education messages in pulmonology practices, where patients manage asthma, COPD and other lung conditions, talk through treatments like inhaled medications and biologics, and follow up on lung cancer screening. PlaceBased Media runs fully managed campaigns across 1,000+ pulmonology offices for pharmaceutical brands, respiratory device brands, health systems and public health agencies. Two consecutive AAM audits verified 113.3% and 111% of guaranteed distribution.
- 1,000+ pulmonology offices
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Why the Exam Room Is Worth It.
About 27.8 million people in the U.S., 8.4%, have current asthma, including 4.8 million children.
Source: Centers for Disease Control and Prevention, “Most Recent National Asthma Data,” 2023 data.Nearly 16 million U.S. adults have COPD, and many more may have it without knowing.
Source: Centers for Disease Control and Prevention, “About COPD.”The average medical visit keeps patients in the clinic for 84 minutes, but only about 20 of those minutes are face-to-face with the physician.
Source: Ray KN, Chari AV, Engberg J, et al. (American Journal of Managed Care), “Opportunity Costs of Ambulatory Medical Care in the United States,” 2015.Conditions Treated in Pulmonology Offices
| Condition | Who it affects | Patient-education topics |
|---|---|---|
| Asthma | Children and adults | Controller and rescue inhalers, inhaler technique, triggers, asthma action plans |
| COPD | Mostly older adults, often with a smoking history | Inhaled medication categories, pulmonary rehab, preventing flare-ups, quitting tobacco |
| Lung cancer screening | Adults 50 to 80 with a heavy smoking history | Low-dose CT eligibility, shared decision-making, follow-up |
| Pulmonary fibrosis | Adults | Condition education, treatment options, oxygen and rehab |
| Sleep apnea and other conditions | Adults | Condition education and treatment conversations |
The Numbers Behind Pulmonology Messaging
Lung cancer
an estimated 229,410 new lung and bronchus cancer cases in 2026, and only 23.7% are found at a local stage, when 5-year survival is 65.5% (NCI SEER).
National background figures, not PlaceBased campaign results.
Chronic Conditions, Long Patient Relationships
Asthma and COPD are long-term conditions that flare and settle, so pulmonology patients tend to come back. Treatment often moves in steps: from rescue inhalers to daily controller and combination inhaled medications, and for some patients with severe disease to biologic therapy, oxygen or pulmonary rehab. Each step is a conversation with the pulmonologist, and each one is a natural place for patient education.
That gives brands three clear moments to support:
Diagnosis
the patient learns the name of the condition and what it means for breathing and daily life.
The treatment conversation
the patient is weighing options with the pulmonologist. Education helps them understand the categories and ask informed questions.
Staying on track
adherence, refill reminders, inhaler technique, action plans, and patient-support and savings programs.
Who's in the Pulmonology Waiting Room
- Adults managing COPD or asthmawho are usually the decision makers for their care.
- Parents of children and teens with asthmain practices that see younger patients. The parent often manages inhalers, school forms and refills, so creative should work for both.
- Adults referred for lung cancer screeningor follow-up on an abnormal scan.
- Caregivers of older patientswho help with oxygen, devices and medications.
Who Advertises in Pulmonology Offices
- 01Pharmaceutical brandsasthma, COPD, pulmonary fibrosis and other lung conditions, including inhaled medications and biologics. Disease-state awareness and patient-support programs are common.
- 02Respiratory device brandsspacers, nebulizers, peak flow meters, oxygen and sleep therapy equipment.
- 03Health systems and cancer centerslung cancer screening programs, pulmonary rehab and pulmonology service lines.
- 04Public health agencies and nonprofitstobacco cessation, asthma control, lung cancer screening eligibility and air quality.
Plan Around the Calendar
Pulmonology messaging has seasons. November is both National COPD Awareness Month and Lung Cancer Awareness Month, spring and fall allergy seasons can bring asthma flares, and winter brings respiratory virus season. Print and static campaigns can be planned as seasonal flights with a creative change between them, and in offices with digital screens, creative can rotate through the year without reprinting.
Pulmonology Formats
Print and static formats are core to pulmonology programs, and digital screens add rotating messages where offices have them.
Exam room posters and wallboards (patient-facing)
inhaler technique guides, asthma action plans and "questions to ask your pulmonologist" prompts, seen in the minutes before the pulmonologist comes in.
Waiting room posters and wallboards (patient-facing)
condition education and seasonal lung-health messages.
Brochure and take-one displays (patient-facing)
asthma action plans, symptom trackers and patient-support program information to take home.
Waiting room digital screens, where available (patient-facing)
rotating condition education and seasonal reminders.
HCP lounges and break rooms (HCP-facing)
posters and displays with disease-state awareness and patient-support resources for pulmonologists, PAs, nurse practitioners, respiratory therapists and staff.
Formats vary by network and office, and not every office has a screen. Your plan shows the offices and formats available in your markets. See all point-of-care channels and formats.
Compliance-Friendly Creative
- MLR-reviewedYour creative goes through your own medical, legal and regulatory (MLR) review. PlaceBased doesn't write, edit or add product claims.
- Fair balance supportedFormats can carry fair balance and Important Safety Information (ISI) when your brand team requires it.
- Brand-neutral imageryFor lung conditions, product-free illustration or photography without identifiable patients is the safest choice.
- Privacy-safe targetingby location, specialty and geography, never by individual patient data.
Read our guide to healthcare marketing compliance.
Targeting and Measurement
Choose pulmonology offices by state, DMA, county or ZIP code. Run creative in English, Spanish and 15 more languages, assigned by office, and reinforce it after the visit with pharmacy advertising. Asthma and tobacco cessation messages can extend to pediatric offices and primary care clinics.
Two consecutive AAM audits verified 113.3% and 111% of guaranteed distribution on our point-of-care program (AAM Media Matters feature). Every campaign also includes office-level proof of posting with time-stamped, geo-tagged photos, delivery reporting by geography and language, and QR code and URL tracking.
For Public Health Organizations
Pulmonology offices reach people who are already thinking about their breathing. Health departments, lung health coalitions and nonprofits use them for tobacco cessation, lung cancer screening eligibility, asthma control and action plans, and seasonal vaccination reminders. The U.S. Preventive Services Task Force recommends yearly low-dose CT lung cancer screening for adults 50 to 80 with a 20 pack-year smoking history who smoke now or quit within the past 15 years. Our Public Health Media Planning Guide covers budgets and timelines, and our public health advertising page shows how pulmonology offices fit a wider community plan.
More Point-of-Care Specialties
Pair pulmonology with pediatrics (7,500+ offices) for childhood asthma, or with cardiology (2,500+ offices) for tobacco cessation and heart and lung health.
- Pediatrics: 7,500+ offices
- OB/GYN: 6,000+ offices
- Orthopedics: 3,500+ offices
- Dermatology: 3,000+ offices
- Cardiology: 2,500+ offices
- Gastroenterology: 2,500+ offices
- Oncology: 2,000+ offices
- Neurology: 2,000+ offices
- Endocrinology: 1,500+ offices
Pulmonology Point-of-Care Advertising FAQs
01What is pulmonology point-of-care advertising?
Pulmonology point-of-care advertising places patient-education messages in pulmonology practices, including exam room and waiting room posters, wallboards, brochure and take-one displays, digital screens where offices have them, and HCP lounge displays. It reaches patients with asthma, COPD and other lung conditions while they wait for and talk with their pulmonologist. Formats vary by network and office, and many offices run print and static formats rather than screens.
02Who sees ads in pulmonology offices?
Adults managing asthma, COPD and pulmonary fibrosis; parents of children and teens with asthma in practices that see younger patients; adults referred for lung cancer screening; and caregivers of older patients. HCP lounge formats reach pulmonologists, PAs, nurse practitioners, respiratory therapists and staff.
03What conditions do pulmonology campaigns cover?
The most common are asthma, COPD, lung cancer screening, pulmonary fibrosis, sleep apnea and tobacco cessation.
04Can respiratory device brands advertise in pulmonology offices?
Yes. Spacer, nebulizer, peak flow meter and other respiratory device brands can run patient-education creative in pulmonology offices alongside pharmaceutical brands, health systems and public health agencies.
05Can inhaled medication and biologic brands run branded creative in pulmonology offices?
Yes, when it has been approved through the brand's own medical, legal and regulatory (MLR) review. Formats can carry fair balance and Important Safety Information. PlaceBased doesn't write or change product claims.
06How many pulmonology offices are in the PlaceBased network?
PlaceBased Media's point-of-care network includes 1,000+ pulmonology offices. Your plan shows the offices available in your target markets.
07When should a pulmonology campaign run?
It depends on the message. COPD and lung cancer screening campaigns often run in November, when both have awareness months. Asthma messaging fits spring and fall allergy seasons and back-to-school. Chronic-condition education can run year-round.
08How is a pulmonology campaign measured?
Every campaign includes office-level proof of posting with time-stamped, geo-tagged photos, delivery reporting by geography and language and optional QR code and URL tracking. Two consecutive AAM audits verified 113.3% and 111% of guaranteed distribution on PlaceBased's point-of-care program.
Pair It With
Pediatric offices
7,500+ pediatric offices.
Explore pediatric offices →Cardiology offices
2,500+ cardiology offices.
Explore cardiology offices →Pharmacies
Counter, shelf and screen, at pickup.
Explore pharmacies →Oncology offices
2,000+ oncology offices.
Explore oncology offices →Point of care
Waiting rooms, exam rooms and HCP lounges.
Explore point of care →See every media solution.
All media solutions →Planning a campaign? Start with our public health advertising overview, compare DOOH advertising screens, or browse every OOH and DOOH media solution. See every specialty on our point-of-care advertising page.
Let's Talk.
Tell us which condition and patients you need to reach, where and when. We'll come back with a pulmonology office list for your markets, the formats in each office and an honest read on what your budget can do.