Neurology Point-of-Care Advertising: Migraine, Epilepsy & CGRP MedicationsBrain health, in the exam room.
Neurology point-of-care advertising places patient-education messages in neurology practices, where patients manage migraine, epilepsy, multiple sclerosis, Parkinson's disease and memory loss, and talk through treatments like CGRP-targeting migraine medications, anti-seizure medications and disease-modifying therapies. PlaceBased Media runs fully managed campaigns across 2,000+ neurology offices for pharmaceutical brands, neurology device brands, health systems and public health agencies. Two consecutive AAM audits verified 113.3% and 111% of guaranteed distribution.
- 2,000+ neurology offices
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Why the Exam Room Is Worth It.
About 12% of Americans, roughly 37 million people, have migraine, including about 18% of women.
Source: U.S. Food and Drug Administration, “Treating Migraines: More Ways to Fight the Pain,” citing the National Institutes of Health.About 2.9 million U.S. adults and 456,000 children have active epilepsy.
Source: Centers for Disease Control and Prevention, “Epilepsy Facts and Stats.”The average medical visit keeps patients in the clinic for 84 minutes, but only about 20 of those minutes are face-to-face with the physician.
Source: Ray KN, Chari AV, Engberg J, et al. (American Journal of Managed Care), “Opportunity Costs of Ambulatory Medical Care in the United States,” 2015.Conditions Treated in Neurology Offices
| Condition | Who it affects | Patient-education topics |
|---|---|---|
| Migraine and headache | Adults, more often women | Acute and preventive medication categories, triggers, headache diaries |
| Epilepsy | Children and adults | Anti-seizure medication adherence, seizure first aid, safety |
| Alzheimer's disease and memory loss | Mostly adults 65 and older | Early signs, diagnosis, caregiver support, treatment conversations |
| Multiple sclerosis | Adults | Disease-modifying therapies, relapse and symptom management |
| Parkinson's disease, stroke follow-up and other conditions | Adults | Condition education and treatment conversations |
The Numbers Behind Neurology Messaging
Alzheimer's disease
more than 6 million Americans, most of them 65 and older, may have Alzheimer's disease (NIA).
National background figures, not PlaceBased campaign results.
Chronic Conditions, Long Patient Relationships
Migraine, epilepsy, multiple sclerosis and Parkinson's disease are long-term conditions, so neurology patients come back for follow-up and medication changes. Treatment often moves in steps: for migraine, from acute pain relief to preventive medications, including CGRP-targeting therapies; for epilepsy, toward the right anti-seizure medication or combination; and for multiple sclerosis, to disease-modifying therapy. Each step is a conversation with the neurologist, and each one is a natural place for patient education.
That gives brands three clear moments to support:
Diagnosis
the patient and family learn the name of the condition and what it means for daily life.
The treatment conversation
the patient is weighing options with the neurologist. Education helps them understand the categories and ask informed questions.
Staying on track
adherence, refill reminders, injection or infusion schedules, symptom diaries, and patient-support and savings programs.
Who's in the Neurology Waiting Room
- Adults managing migraine, epilepsy or MSwho are usually the decision makers for their care.
- Older adults with memory or movement concernsand the spouses and adult children who come with them and help manage care, so creative should work for both.
- Parents of children with epilepsyin practices that see younger patients.
- Patients referred after a stroke or new symptomscoming in for evaluation and follow-up.
Who Advertises in Neurology Offices
- 01Pharmaceutical brandsmigraine, epilepsy, multiple sclerosis, Parkinson's disease, Alzheimer's disease and other neurological conditions, including CGRP-targeting medications, anti-seizure medications and disease-modifying therapies. Disease-state awareness and patient-support programs are common.
- 02Neurology device brandsneuromodulation devices, seizure-alert wearables and cognitive assessment tools.
- 03Health systemsstroke programs, memory care programs and neurology service lines.
- 04Public health agencies and nonprofitsstroke warning signs, seizure first aid, brain health and dementia caregiver support.
Plan Around the Calendar
Neurology messaging has seasons. June is Migraine and Headache Awareness Month, November is National Epilepsy Awareness Month, and back-to-school season is a natural time for seizure-safety messages for parents. Print and static campaigns can be planned as seasonal flights with a creative change between them, and in offices with digital screens, creative can rotate through the year without reprinting.
Neurology Formats
Print and static formats are core to neurology programs, and digital screens add rotating messages where offices have them.
Exam room posters and wallboards (patient-facing)
headache diaries, seizure first-aid guides and "questions to ask your neurologist" prompts, seen in the minutes before the neurologist comes in.
Waiting room posters and wallboards (patient-facing)
condition education and caregiver resources.
Brochure and take-one displays (patient-facing)
symptom and seizure trackers, caregiver guides and patient-support program information to take home.
Waiting room digital screens, where available (patient-facing)
rotating condition education and seasonal reminders.
HCP lounges and break rooms (HCP-facing)
posters and displays with disease-state awareness and patient-support resources for neurologists, PAs, nurse practitioners and staff.
Formats vary by network and office, and not every office has a screen. Your plan shows the offices and formats available in your markets. See all point-of-care channels and formats.
Compliance-Friendly Creative
- MLR-reviewedYour creative goes through your own medical, legal and regulatory (MLR) review. PlaceBased doesn't write, edit or add product claims.
- Fair balance supportedFormats can carry fair balance and Important Safety Information (ISI) when your brand team requires it.
- Brand-neutral imageryFor neurological conditions, product-free illustration or photography without identifiable patients is the safest choice.
- Privacy-safe targetingby location, specialty and geography, never by individual patient data.
Read our guide to healthcare marketing compliance.
Targeting and Measurement
Choose neurology offices by state, DMA, county or ZIP code. Run creative in English, Spanish and 15 more languages, assigned by office, and reinforce it after the visit with pharmacy advertising. Memory, caregiver and stroke-prevention messages can extend to primary care clinics and community health centers.
Two consecutive AAM audits verified 113.3% and 111% of guaranteed distribution on our point-of-care program (AAM Media Matters feature). Every campaign also includes office-level proof of posting with time-stamped, geo-tagged photos, delivery reporting by geography and language, and QR code and URL tracking.
For Public Health Organizations
Neurology offices reach people who are already managing a brain or nerve condition, and the families who support them. Health departments, stroke and epilepsy coalitions and nonprofits use them for stroke warning signs, seizure first aid, dementia caregiver support and brain health. The National Institute on Aging notes that more than 6 million Americans, most 65 and older, may have Alzheimer's disease. Our Public Health Media Planning Guide covers budgets and timelines, and our public health advertising page shows how neurology offices fit a wider community plan.
More Point-of-Care Specialties
Pair neurology with pediatrics (7,500+ offices) for childhood epilepsy, or with cardiology (2,500+ offices) for stroke prevention.
- Pediatrics: 7,500+ offices
- OB/GYN: 6,000+ offices
- Orthopedics: 3,500+ offices
- Dermatology: 3,000+ offices
- Cardiology: 2,500+ offices
- Gastroenterology: 2,500+ offices
- Oncology: 2,000+ offices
- Endocrinology: 1,500+ offices
- Pulmonology: 1,000+ offices
Neurology Point-of-Care Advertising FAQs
01What is neurology point-of-care advertising?
Neurology point-of-care advertising places patient-education messages in neurology practices, including exam room and waiting room posters, wallboards, brochure and take-one displays, digital screens where offices have them, and HCP lounge displays. It reaches patients with migraine, epilepsy, multiple sclerosis, Parkinson's disease and memory loss while they wait for and talk with their neurologist. Formats vary by network and office, and many offices run print and static formats rather than screens.
02Who sees ads in neurology offices?
Adults managing migraine, epilepsy and multiple sclerosis; older adults with memory or movement concerns and the family members who come with them; parents of children with epilepsy; and patients referred after a stroke or new symptoms. HCP lounge formats reach neurologists, PAs, nurse practitioners and staff.
03What conditions do neurology campaigns cover?
The most common are migraine, epilepsy, multiple sclerosis, Parkinson's disease, Alzheimer's disease and memory loss, and stroke follow-up.
04Can caregiver and memory care organizations advertise in neurology offices?
Yes. Memory care programs, caregiver support organizations and neurology device brands can run patient-education creative in neurology offices alongside pharmaceutical brands, health systems and public health agencies.
05Can migraine and other neurology medication brands run branded creative in neurology offices?
Yes, when it has been approved through the brand's own medical, legal and regulatory (MLR) review. Formats can carry fair balance and Important Safety Information. PlaceBased doesn't write or change product claims.
06How many neurology offices are in the PlaceBased network?
PlaceBased Media's point-of-care network includes 2,000+ neurology offices. Your plan shows the offices available in your target markets.
07When should a neurology campaign run?
It depends on the message. Migraine campaigns often run in June, Migraine and Headache Awareness Month, and epilepsy campaigns in November, National Epilepsy Awareness Month. Chronic-condition education can run year-round.
08How is a neurology campaign measured?
Every campaign includes office-level proof of posting with time-stamped, geo-tagged photos, delivery reporting by geography and language and optional QR code and URL tracking. Two consecutive AAM audits verified 113.3% and 111% of guaranteed distribution on PlaceBased's point-of-care program.
Pair It With
Pediatric offices
7,500+ pediatric offices.
Explore pediatric offices →Cardiology offices
2,500+ cardiology offices.
Explore cardiology offices →Pharmacies
Counter, shelf and screen, at pickup.
Explore pharmacies →Primary care clinics
Patients at routine and chronic-care visits.
Explore primary care clinics →Point of care
Waiting rooms, exam rooms and HCP lounges.
Explore point of care →See every media solution.
All media solutions →Planning a campaign? Start with our public health advertising overview, compare DOOH advertising screens, or browse every OOH and DOOH media solution. See every specialty on our point-of-care advertising page.
Let's Talk.
Tell us which condition and patients you need to reach, where and when. We'll come back with a neurology office list for your markets, the formats in each office and an honest read on what your budget can do.