Cardiology Point-of-Care Advertising: Heart Disease, Statins & Blood ThinnersHeart health, in the exam room.
Cardiology point-of-care advertising places patient-education messages in cardiology practices, where patients manage high blood pressure, high cholesterol, coronary artery disease, atrial fibrillation and heart failure, and talk through treatments like statins and other cholesterol-lowering medications, blood thinners and blood pressure medications. PlaceBased Media runs fully managed campaigns across 2,500+ cardiology offices for pharmaceutical brands, heart device and monitoring brands, health systems and public health agencies. Two consecutive AAM audits verified 113.3% and 111% of guaranteed distribution.
- 2,500+ cardiology offices
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Why the Exam Room Is Worth It.
Cardiovascular disease caused 919,032 U.S. deaths in 2023, about 1 in 3 deaths, and heart disease is the leading cause of death.
Source: Centers for Disease Control and Prevention, “Heart Disease Facts,” 2023 data.48.1% of U.S. adults, about 119.9 million people, have high blood pressure, and only about 1 in 4 of them have it under control.
Source: Centers for Disease Control and Prevention, “High Blood Pressure Facts.”The average medical visit keeps patients in the clinic for 84 minutes, but only about 20 of those minutes are face-to-face with the physician.
Source: Ray KN, Chari AV, Engberg J, et al. (American Journal of Managed Care), “Opportunity Costs of Ambulatory Medical Care in the United States,” 2015.Conditions Treated in Cardiology Offices
| Condition | Who it affects | Patient-education topics |
|---|---|---|
| Coronary artery disease | Adults, with risk rising with age | Risk factors, cholesterol and blood pressure goals, heart attack warning signs, cardiac rehab |
| High blood pressure | Nearly half of adults | Home monitoring, medication adherence, salt and activity |
| High cholesterol | Adults | Cholesterol testing, statins and other lipid-lowering medication categories, follow-up labs |
| Atrial fibrillation | Mostly older adults | Stroke risk, blood thinners, symptoms to report |
| Heart failure and other conditions | Adults | Condition education and treatment conversations |
The Numbers Behind Cardiology Messaging
Heart attack
about 805,000 people in the U.S. have a heart attack each year, and about 1 in 20 adults have coronary artery disease (CDC).
Cholesterol
about 86 million U.S. adults age 20 and older have total cholesterol above 200 mg/dL, and only 54.5% of those who could benefit from cholesterol medicine are taking it (CDC).
Atrial fibrillation
AFib is the most common type of treated heart arrhythmia and causes about 1 in 7 strokes (CDC).
National background figures, not PlaceBased campaign results.
Chronic Conditions, Long Patient Relationships
High blood pressure, high cholesterol and heart disease are long-term conditions, so cardiology patients come back for monitoring, testing and medication changes. Treatment often moves in steps: from lifestyle changes to blood pressure and cholesterol medications such as statins, and for some patients to blood thinners, procedures, devices or cardiac rehab. The categories keep growing: in March 2024, the FDA approved a GLP-1 medication as the first treatment to reduce the risk of cardiovascular death, heart attack and stroke specifically in adults with cardiovascular disease and either obesity or overweight (FDA). Each step is a conversation with the cardiologist, and each one is a natural place for patient education.
That gives brands three clear moments to support:
Diagnosis
the patient learns what a heart condition or risk factor means for daily life.
The treatment conversation
the patient is weighing options with the cardiologist. Education helps them understand the categories and ask informed questions.
Staying on track
adherence, refill reminders, home blood pressure monitoring, cardiac rehab, and patient-support and savings programs.
Who's in the Cardiology Waiting Room
- Older adults managing heart conditionswho are usually the decision makers for their care and often take several medications.
- Spouses and adult childrenwho often drive to visits and help manage medications, so creative should work for both.
- Patients after a heart event or procedurecoming in for follow-up and cardiac rehab referrals.
- Adults referred for risk factorslike high blood pressure or high cholesterol found at a primary care visit.
Who Advertises in Cardiology Offices
- 01Pharmaceutical brandshigh cholesterol, high blood pressure, atrial fibrillation, heart failure and cardiometabolic conditions, including statins and other lipid-lowering medications, blood thinners and GLP-1 medications. Disease-state awareness and patient-support programs are common.
- 02Heart device and monitoring brandshome blood pressure monitors, heart rhythm monitors and wearables.
- 03Health systemsheart and vascular service lines, cardiac rehab and screening events.
- 04Public health agencies and nonprofitsblood pressure control, heart attack and stroke warning signs, and tobacco cessation.
Plan Around the Calendar
Cardiology messaging has seasons. February is American Heart Month, and the new year brings a wave of health and fitness goals. Blood pressure and cholesterol education can run year-round. Print and static campaigns can be planned as seasonal flights with a creative change between them, and in offices with digital screens, creative can rotate through the year without reprinting.
Cardiology Formats
Print and static formats are core to cardiology programs, and digital screens add rotating messages where offices have them.
Exam room posters and wallboards (patient-facing)
blood pressure and cholesterol education, heart attack and stroke warning signs and "questions to ask your cardiologist" prompts, seen in the minutes before the cardiologist comes in.
Waiting room posters and wallboards (patient-facing)
condition education and prevention messages.
Brochure and take-one displays (patient-facing)
blood pressure logs, medication trackers and patient-support program information to take home.
Waiting room digital screens, where available (patient-facing)
rotating condition education and seasonal reminders.
HCP lounges and break rooms (HCP-facing)
posters and displays with disease-state awareness and patient-support resources for cardiologists, PAs, nurse practitioners and staff.
Formats vary by network and office, and not every office has a screen. Your plan shows the offices and formats available in your markets. See all point-of-care channels and formats.
Compliance-Friendly Creative
- MLR-reviewedYour creative goes through your own medical, legal and regulatory (MLR) review. PlaceBased doesn't write, edit or add product claims.
- Fair balance supportedFormats can carry fair balance and Important Safety Information (ISI) when your brand team requires it.
- Brand-neutral imageryFor heart conditions, product-free illustration or photography without identifiable patients is the safest choice.
- Privacy-safe targetingby location, specialty and geography, never by individual patient data.
Read our guide to healthcare marketing compliance.
Targeting and Measurement
Choose cardiology offices by state, DMA, county or ZIP code. Run creative in English, Spanish and 15 more languages, assigned by office, and reinforce it after the visit with pharmacy advertising. Blood pressure and heart health messages can extend to primary care clinics and community health centers.
Two consecutive AAM audits verified 113.3% and 111% of guaranteed distribution on our point-of-care program (AAM Media Matters feature). Every campaign also includes office-level proof of posting with time-stamped, geo-tagged photos, delivery reporting by geography and language, and QR code and URL tracking.
For Public Health Organizations
Cardiology offices reach people who are already managing heart risk. Health departments, heart health coalitions and nonprofits use them for blood pressure control and home monitoring, heart attack and stroke warning signs, cholesterol testing, tobacco cessation and cardiac rehab awareness. CDC estimates that only about 1 in 4 adults with high blood pressure have it under control. Our Public Health Media Planning Guide covers budgets and timelines, and our public health advertising page shows how cardiology offices fit a wider community plan.
More Point-of-Care Specialties
Pair cardiology with endocrinology (1,500+ offices) for cardiometabolic messaging, or with pulmonology (1,000+ offices) for tobacco cessation and heart and lung health.
- Pediatrics: 7,500+ offices
- OB/GYN: 6,000+ offices
- Orthopedics: 3,500+ offices
- Dermatology: 3,000+ offices
- Gastroenterology: 2,500+ offices
- Oncology: 2,000+ offices
- Neurology: 2,000+ offices
- Endocrinology: 1,500+ offices
- Pulmonology: 1,000+ offices
Cardiology Point-of-Care Advertising FAQs
01What is cardiology point-of-care advertising?
Cardiology point-of-care advertising places patient-education messages in cardiology practices, including exam room and waiting room posters, wallboards, brochure and take-one displays, digital screens where offices have them, and HCP lounge displays. It reaches patients with heart conditions and risk factors while they wait for and talk with their cardiologist. Formats vary by network and office, and many offices run print and static formats rather than screens.
02Who sees ads in cardiology offices?
Adults managing high blood pressure, high cholesterol, coronary artery disease, atrial fibrillation and heart failure; the spouses and adult children who come with them; and patients in follow-up after a heart event or procedure. HCP lounge formats reach cardiologists, PAs, nurse practitioners and staff.
03What conditions do cardiology campaigns cover?
The most common are high blood pressure, high cholesterol, coronary artery disease, atrial fibrillation, heart failure, and heart attack and stroke prevention.
04Can heart device and monitoring brands advertise in cardiology offices?
Yes. Home blood pressure monitor, heart rhythm monitor and other device brands can run patient-education creative in cardiology offices alongside pharmaceutical brands, health systems and public health agencies.
05Can statin, blood thinner and other heart medication brands run branded creative in cardiology offices?
Yes, when it has been approved through the brand's own medical, legal and regulatory (MLR) review. Formats can carry fair balance and Important Safety Information. PlaceBased doesn't write or change product claims.
06How many cardiology offices are in the PlaceBased network?
PlaceBased Media's point-of-care network includes 2,500+ cardiology offices. Your plan shows the offices available in your target markets.
07When should a cardiology campaign run?
It depends on the message. Heart health campaigns often run in February, American Heart Month, and prevention messaging fits the new year. Blood pressure, cholesterol and chronic-condition education can run year-round.
08How is a cardiology campaign measured?
Every campaign includes office-level proof of posting with time-stamped, geo-tagged photos, delivery reporting by geography and language and optional QR code and URL tracking. Two consecutive AAM audits verified 113.3% and 111% of guaranteed distribution on PlaceBased's point-of-care program.
Pair It With
Endocrinology offices
1,500+ endocrinology offices.
Explore endocrinology offices →Primary care clinics
Patients at routine and chronic-care visits.
Explore primary care clinics →Pharmacies
Counter, shelf and screen, at pickup.
Explore pharmacies →Pulmonology offices
1,000+ pulmonology offices.
Explore pulmonology offices →Point of care
Waiting rooms, exam rooms and HCP lounges.
Explore point of care →See every media solution.
All media solutions →Planning a campaign? Start with our public health advertising overview, compare DOOH advertising screens, or browse every OOH and DOOH media solution. See every specialty on our point-of-care advertising page.
Let's Talk.
Tell us which condition and patients you need to reach, where and when. We'll come back with a cardiology office list for your markets, the formats in each office and an honest read on what your budget can do.