Laundromat Advertising Long visits. Real attention.
Laundromat advertising puts your message in front of people during one of the longest, least hurried stops in their week. A wash and dry cycle keeps customers in the same room with the same walls, so a poster or screen gets real attention, not a passing glance. PlaceBased plans, places and verifies laundromat media as part of a fully managed place-based campaign.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Why laundromat advertising works
Most out-of-home media competes for a few seconds of attention. A laundromat is different: customers load machines, wait, move loads to dryers, wait again and fold. That long dwell time means people read a full message, scan a QR code, or save a phone number while they wait.
Long dwell time
Customers stay for the full wash and dry cycle, often with little to do but look around.
Repeat visits
Laundry is a weekly routine, so the same people see your message again and again across a campaign.
A trusted neighborhood space
Laundromats are local, familiar places, which makes them a natural fit for health and community messages.
Few distractions
There is no traffic to watch and nowhere to rush, so the message has room to land.
Who you reach in laundromats
Laundromats serve the households that many campaigns struggle to reach through other channels.
- 01RentersPeople in apartments and rental housing without in-unit laundry.
- 02Lower-income familiesParents and caregivers managing tight budgets and busy schedules.
- 03Spanish speakersLaundromat campaigns can run in Spanish, English or both, and in 15+ languages network-wide.
- 04Neighborhood residentsPeople who live within a short walk or drive, so you can target by ZIP code and community.
Public health campaigns that fit laundromats
Laundromat media is a strong fit for public health outreach, because it reaches the people these programs are built to serve, in a place where they have time to read.
- Medicaid enrollment and renewalRemind families to renew coverage and show them where to get help.
- WICTell parents and caregivers about WIC benefits and how to apply.
- VaccinesPromote flu, COVID-19 and childhood immunizations, with clinic locations nearby.
- 988 Suicide & Crisis LifelineKeep the number visible in a calm, private moment when someone may need it.
Laundromat advertising formats
- Posters and framed signs near washers, dryers and folding tables
- Digital screens where available
- Take-ones with display stands, so people can bring information home
- In-language creative in Spanish, English and other languages
How a laundromat campaign works
Plan
Tell us your audience, goals, markets and budget. We map laundromats to the ZIP codes and communities you need to reach.
Create
Use your creative or work with our team to adapt it for laundromat formats and languages.
Place
We handle printing, shipping and installation across every location in the plan.
Verify
Every placement is backed by photo proof, so you can see exactly where your message ran.
Pair laundromats with other place-based media
Laundromats work best as part of a neighborhood plan. Combine them with grocery stores, gas stations, pharmacies, community centers, barbershops and salons to build frequency with the same households across their week. PlaceBased offers place-based media at 500,000+ locations in 300+ U.S. markets, all fully managed.
Grocery stores
Entrance, aisle, cart and checkout.
Explore grocery stores →Gas stations
Pump toppers, gas station TV and c-store screens.
Explore gas stations →Pharmacies
Counter, shelf and screen, at pickup.
Explore pharmacies →Community centers
Rec centers, gyms and youth sports.
Explore community centers →Barbershops & salons
Trusted neighborhood shops, in every U.S. state.
Barbershop & salon advertising →See every media solution.
All media solutions →Frequently asked questions
01What is laundromat advertising?
Laundromat advertising is place-based media, such as posters, screens and take-ones, placed inside laundromats where customers wait through wash and dry cycles.
02Who does laundromat advertising reach?
Laundromats reach renters, lower-income families, Spanish speakers and other neighborhood residents, many of whom are hard to reach through other channels.
03Is laundromat advertising good for public health campaigns?
Yes. Long dwell time and a trusted local setting make laundromats a strong fit for Medicaid enrollment, WIC, vaccine and 988 Lifeline messages.
04Can laundromat ads run in Spanish?
Yes. Creative can run in Spanish, English or both, and PlaceBased supports 15+ languages network-wide.
05How do I know my laundromat ads ran?
Every placement is backed by photo proof, and your campaign is fully managed from planning to reporting.
Let's talk.
Tell us who you need to reach and where. We'll build a laundromat plan that fits your goals and budget.