We Promised 345 Locations. AAM Confirmed We Delivered 113.3%
Our Physician Office Patient Education Program just passed its AAM audit — exceeding guaranteed distribution by over 13%. Here’s why that matters for every dollar you spend with us.
In out-of-home advertising, there’s a question that every media planner, healthcare brand manager, and public health program manager should be asking their OOH partner: Can you prove your ads actually ran where you said they would?
It’s a simple question. And for most of the place-based OOH industry, the answer is some version of “trust us.”
At PlaceBased Media, we think you deserve better than that. That’s why we submit our programs to independent, third-party audits through the Alliance for Audited Media (AAM) — the gold standard for media verification. And we’re proud to share the results of our most recent audit: our Physician Office Patient Education Program delivered 113.3% of guaranteed distribution over the three-month period ending February 28, 2026.
We didn’t just meet the commitment. We exceeded it by over 13%.
What Is an AAM Audit, and Why Should You Care?
The Alliance for Audited Media is an independent, nonprofit organization that has been verifying media data for nearly a century. When a media company submits to an AAM audit, they’re inviting a neutral third party to examine their distribution claims and confirm whether the numbers hold up.
This isn’t a self-assessment. It’s not a screenshot of a dashboard. It’s an independent review that says: yes, the ads ran where the media company said they ran, and the distribution met or exceeded what was promised.
For advertisers and public health organizations investing real dollars in place-based OOH, this distinction matters. You’re not buying a promise — you’re buying verified performance.
What the Numbers Mean
Let’s break down the audit result. Our Physician Office Patient Education Program claimed distribution across 345 locations. AAM’s independent audit confirmed that we delivered to 113.3% of that claim — meaning we didn’t just hit 345, we exceeded it.
This was a campaign-only audit covering the three-month period from December 2025 through February 2026. The audit type was classified as “Print, or Other Non-Fixed Asset with Guaranteed Distribution” — the AAM category that applies to media placed in physical venues with a guaranteed number of distribution points.
In plain English: we told our partners their campaigns would run in at least 345 physician office locations. AAM confirmed we delivered more than that.
Why This Matters for Media Planners, Healthcare Brand Managers, and Public Health Partners
If you’re a media planner evaluating OOH partners for a national campaign, or a public health program manager allocating federal or state dollars to community outreach, accountability isn’t a nice-to-have. It’s a requirement.
Here’s what this audit means in practical terms:
• Your budget went further than expected. Over-delivery means your message reached more locations than the media plan guaranteed. That’s additional reach at no additional cost.
• The data is independently verified. This isn’t PlaceBased Media grading its own homework. AAM is a neutral, third-party auditor with no financial interest in the outcome.
• You can report these numbers with confidence. For government-funded public health campaigns, having AAM-audited distribution data strengthens your reporting and demonstrates responsible stewardship of program dollars.
• It sets a standard for the industry. Not every place-based OOH company submits to independent audits. We believe they should. Choosing an AAM-audited partner means choosing transparency.
About the Physician Office Patient Education Program
Our Physician Office Patient Education Program places targeted health education materials in physician waiting rooms and exam areas across the country. These are environments where patients are already focused on their health, creating a natural context for public health messaging, disease awareness campaigns, and preventive care information.
The program is used by government agencies, pharmaceutical companies, nonprofit health organizations, and brand advertisers who want to reach patients at the point of care — the moment when they’re most receptive to health-related information.
Unlike digital ads that are scrolled past in fractions of a second, materials in a physician’s office benefit from extended dwell times. Patients typically spend 15–20 minutes in a waiting room with limited distractions. That’s not an impression — it’s genuine attention.
Our Commitment to Transparency
Submitting to an AAM audit is voluntary. It costs time and money. It opens your operations to outside scrutiny. We do it anyway, because we believe the place-based OOH industry has a trust gap that can only be closed with third-party verification.
When you partner with PlaceBased Media, you’re working with a company that:
Submits to independent AAM audits to verify distribution claims
Provides free compliance monitoring on every campaign
Operates the largest alternative place-based OOH network in the U.S., spanning 300+ markets
Partners with leading organizations, including the CDC, HHS, SAMHSA, Coca-Cola, and Johns Hopkins Medicine
We don’t think accountability should be the exception in OOH advertising. We think it should be the baseline.
See What Verified Place-Based OOH Can Do for Your Next Campaign
Whether you’re planning a national public health initiative, a multicultural awareness campaign, or a brand activation in community venues, PlaceBased Media delivers reach you can verify and results you can report with confidence.
