Responsible Gambling PSAs Now Reach 500+ Sports Bars Nationwide Through DOOH and OOH PlaceBased Media

Feb 10

MINNEAPOLIS, MN — February 2026 — PlaceBased Media LLC, a national place-based digital out-of-home (DOOH) and out-of-home (OOH) media company, announced the deployment of responsible gambling public service announcements across more than 500 sports bars and community venues nationwide.

The campaigns deliver responsible gambling education in environments where live sports viewing, social interaction, and mobile betting access often intersect—reinforcing awareness of personal limits and visibility of support resources.

A Changing Betting Landscape

The continued expansion of legalized sports betting, along with emerging event-based prediction platforms such as Kalshi, has increased access to real-time wagering opportunities. These developments have driven rising engagement during live sporting events, particularly among younger adult audiences.

As access to betting and prediction-based platforms grows, public health organizations, industry stakeholders, and community partners are placing increased emphasis on responsible gambling education delivered in high-engagement, real-world settings.

Why Place-Based Media Matters

Sports bars represent a unique opportunity for responsible gambling outreach. Viewers are actively engaged with live action—often the same moments that drive betting decisions. DOOH and OOH messaging in these environments complements digital and broadcast outreach by reaching audiences in context, without promoting or discouraging legal gambling activity.

Campaigns have been delivered across multiple states through a mix of digital and static in-venue formats during live sports and peak betting seasons. Campaign details reflect aggregated, anonymized activity to protect partner confidentiality.

Message from PlaceBased Founder

"Responsible gambling education works best when it meets people in the moment," said Cody Cagnina, Managing Director at PlaceBased Media. "Sports bars are where the game, the crowd, and the phone all come together. That's exactly where these messages need to be."

About PlaceBased Media

PlaceBased is a national place-based DOOH and OOH media company delivering targeted messaging in high-traffic community environments, including sports bars, community centers, healthcare facilities, retail locations, and educational settings. PlaceBased specializes in education-forward and social impact campaigns designed to inform and engage audiences where real-world decisions are made.

Disclosure

PlaceBased Media supports responsible gambling education initiatives by delivering neutral, informational messaging through place-based OOH and DOOH media in sports bars and community venues nationwide. Our approach focuses on awareness and informed decision-making while remaining media-neutral and aligned with the legal gaming landscape.

Interested in learning how responsible gambling education can be integrated into your media strategy?
Contact us to explore partnership opportunities and campaign options.

Cody Cagnina

Cody Cagnina is an experienced expert in public health marketing with over 15 years of professional experience. His specialty is creating impactful Out-of-Home (OOH) advertising and Digital-Out-of-Home (DOOH) advertising campaigns that resonate with community audiences. He works with the top public health organizations such as the Centers for Disease Control and Prevention (CDC), the Department of Health and Human Services (HHS), the Food and Drug Administration (FDA), and numerous others. Cody's strategic vision and creative execution have significantly contributed to raising public awareness of crucial health issues, effectively leveraging the power of marketing to foster healthier communities. His commitment to excellence and profound industry knowledge make him a pioneer in public health advocacy and education through marketing.

http://placebased.media