Responsible Gambling PSAs Now Reach 500+ Sports Bars Nationwide Through DOOH and OOH PlaceBased Media
MINNEAPOLIS, MN, February 2026, PlaceBased Media LLC, a national place-based digital out-of-home (DOOH) and out-of-home (OOH) media company, announced the deployment of responsible gambling public service announcements across more than 500 sports bars and community venues nationwide.
The campaigns deliver responsible gambling education in environments where live sports viewing, social interaction, and mobile betting access often intersect, reinforcing awareness of personal limits and visibility of support resources.
A Changing Betting Landscape
The continued expansion of legalized sports betting, along with emerging event-based prediction platforms such as Kalshi, has increased access to real-time wagering opportunities. These developments have driven rising engagement during live sporting events, particularly among younger adult audiences.
As access to betting and prediction-based platforms grows, public health organizations, industry stakeholders, and community partners are placing increased emphasis on responsible gambling education delivered in high-engagement, real-world settings.
Why Place-Based Media Matters
Sports bars represent a unique opportunity for responsible gambling outreach. Viewers are actively engaged with live action, often the same moments that drive betting decisions. DOOH and OOH messaging in these environments complements digital and broadcast outreach by reaching audiences in context, without promoting or discouraging legal gambling activity.
Campaigns have been delivered across multiple states through a mix of digital and static in-venue formats during live sports and peak betting seasons. Campaign details reflect aggregated, anonymized activity to protect partner confidentiality.
Message from PlaceBased Founder
"Responsible gambling education works best when it meets people in the moment," said Cody Cagnina of PlaceBased Media. "Sports bars are where the game, the crowd, and the phone all come together. That's exactly where these messages need to be."
About PlaceBased Media
PlaceBased is a national place-based DOOH and OOH media company delivering targeted messaging in high-traffic community environments, including sports bars, community centers, healthcare facilities, retail locations, and educational settings. PlaceBased specializes in education-forward and social impact campaigns designed to inform and engage audiences where real-world decisions are made.
Disclosure
PlaceBased Media supports responsible gambling education initiatives by delivering neutral, informational messaging through place-based OOH and DOOH media in sports bars and community venues nationwide. Our approach focuses on awareness and informed decision-making while remaining media-neutral and aligned with the legal gaming landscape.
Interested in learning how responsible gambling education can be integrated into your media strategy? Contact us to explore partnership opportunities and campaign options.
Get a free media plan
Tell us your audience, topic, and geography and we'll map them to the places they already visit.
Get a free media planRelated articles.
How to Buy Place-Based OOH and DOOH: An RFP and Procurement Guide for Agencies and Government Buyers
Learn how to buy place-based out-of-home (OOH) and digital out-of-home (DOOH) advertising with confidence. This procurement guide helps government agencies, public health departmen
Pedestrian and Work Zone Safety Advertising: Reaching Drivers and Walkers at the Right Moment and Place
Discover how place-based out-of-home (OOH) advertising helps transportation agencies improve pedestrian and work zone safety. From gas stations and convenience stores to digital sc
Distracted Driving Campaigns: A Place-Based OOH Strategy for DOTs and Highway Safety Offices
Reach drivers where it matters most with place-based digital out-of-home (DOOH) advertising at gas stations and convenience stores. From gas pump TV screens to in-store digital dis
Plan your next campaign.
Reach your audience in the clinics, schools, pharmacies, gas stations, and community places they already visit.