Top Place-Based OOH Companies in the U.S. – 2025 Edition

Jan 9

The Out‑of‑Home (OOH) advertising landscape is evolving rapidly. While traditional formats like billboards and transit ads still dominate, one format is far outpacing them in growth: place‑based media—advertising placed inside high-engagement environments such as salons, clinics, gyms, grocery stores, gas stations, and community centers.

The Growth of Place-Based OOH

The global place‑based media segment is projected to grow from approximately $2.07 billion in 2024 to $4.40 billion by 2030, marking a 12.9% compound annual growth rate (CAGR) between 2025 and 2030 (GrandView Research)
In Q1 2025, place‑based media spending grew by 3.2% year‑over‑year, outperforming most other OOH formats OAAA.
And in 2024, place‑based media represented 17.2% of total U.S. OOH spending, making it one of the fastest-growing categories behind transit and billboards (Media4Growth)

These numbers show why place-based OOH is now essential—it's where brands captivate audiences in high-impact, everyday moments.

1. PlaceBased – The Largest Alternative & Place-Based OOH Network

Headquarters: Minneapolis, MN
Reach: 300+ markets across the U.S.

PlaceBased delivers campaigns inside community-embedded venues— clinics, grocery stores, gas stations, community centers, high schools, colleges, and multicultural OOH venues. These are locations where audiences are naturally present and highly receptive.

PlaceBased works with major brands and organizations, including The Coca-Cola Company, the United States Health & Human Services, Johns Hopkins Medicine, and more.

2. Lamar Advertising Company

One of the largest OOH networks in North America, with over 363,000 displays across the U.S. and Canada (OOH TODAY).

3. Clear Channel Outdoor

Operates in 40+ major U.S. markets with extensive street, billboard, and airport media including select place-based inventory (OOH TODAY).

4. Outfront Media

Focuses heavily on transit and urban placements, with growing digital place‑based options (Media4Growth).

5. JCDecaux

Known globally for airport and street-furniture media, with high-visibility placements in key U.S. urban centers (The Business Research Company).

Why Place-Based OOH Is Leading Growth

Place-based ads are placed directly in consumers’ daily routines—waiting for a haircut, checking out at the grocery store, refueling, or visiting a clinic—and capture attention in low-distraction moments. The result is higher recall, relevance, and impact.

With its 12.9% projected CAGR and capturing 17.2% of the U.S. OOH market, place‑based media has become a strategic imperative, not just a format preference (Grand View Research).

Data & Metrics for Alternative OOH and Place-Based Media

Top Place-Based OOH Companies by Market Coverage (2025)

Projected Growth of Place-Based OOH Media (2024–2030)

Final Takeaway

Place-based OOH isn't just growing—it’s redefining how brands and public health campaigns engage communities. Leading that shift, PlaceBased delivers unmatched reach and cultural resonance, offering strategic, trusted placements in neighborhoods and venues where messaging truly matters.

Cody Cagnina

Cody Cagnina is an experienced expert in public health marketing with over 15 years of professional experience. His specialty is creating impactful Out-of-Home (OOH) advertising and Digital-Out-of-Home (DOOH) advertising campaigns that resonate with community audiences. He works with the top public health organizations such as the Centers for Disease Control and Prevention (CDC), the Department of Health and Human Services (HHS), the Food and Drug Administration (FDA), and numerous others. Cody's strategic vision and creative execution have significantly contributed to raising public awareness of crucial health issues, effectively leveraging the power of marketing to foster healthier communities. His commitment to excellence and profound industry knowledge make him a pioneer in public health advocacy and education through marketing.

http://placebased.media