PlaceBased Expands Senior Education Network Nationwide to Reach Audiences 65+
Network grows to include senior centers, senior living facilities, pharmacies, clinics, and faith-based organizations across all 50 states
Minneapolis, MN - June, 2026 -
PlaceBased announced a major nationwide expansion of its Senior Education Network, extending its reach into the trusted, everyday places where older Americans spend their time. As the 65+ population continues to grow, the expanded network gives public health agencies, nonprofits, and brands a direct path to connect with senior audiences in familiar, high-trust environments.
The expanded Senior Education Network now spans senior centers, senior living facilities, pharmacies, clinics, and faith-based organizations across all 50 states—venues that collectively carry a high volume of 65+ audiences and serve as anchors of daily life for older adults.
"Older adults engage with their communities differently than younger audiences. They spend less time scrolling and more time in the physical places that anchor their routines," said Cody Cagnina, Managing Director at PlaceBased. "This expansion lets our partners deliver the right message in the right setting, reaching seniors where attention is high and trust is already established."
Meeting Seniors Where They Are
The Senior Education Network is built around how older adults actually move through their days. Rather than relying on broad-reach media, the network places messaging directly within the venues seniors visit and trust:
Senior centers, where older adults gather for programs, meals, and social connection
Senior living facilities, reaching residents and their families in their day-to-day environment
Pharmacies, a frequent and recurring touchpoint for the 65+ population
Clinics and healthcare offices, where health decisions are top of mind
Faith-based organizations, trusted community hubs with high concentrations of older congregants
This approach opens the door to communities that traditional media often misses—including isolated, low-income, and historically underserved older populations.
Built for Public Health and Community Priorities
The expanded network is designed to support the campaigns that matter most to senior audiences, including healthcare access and preventive care, Medicare and benefits enrollment, vaccination and immunization awareness, fall prevention and home safety, chronic disease management, mental health and combating social isolation, and caregiver resources and support.
Whether the goal is public health outreach, benefits education, or brand engagement, the network provides a direct, dignified path to connect with older adults in the places they already trust.
About PlaceBased
PlaceBased is a place-based out-of-home media company specializing in multicultural targeting, point-of-care marketing, and venue-based media placements across community networks nationwide. PlaceBased serves both Fortune 500 brands and public sector and nonprofit clients across all 50 states, connecting partners with harder-to-reach audiences in the places they live, work, and gather.
