How to Reach College Students on Campus.

As the world continues to become more digitally connected, it's no surprise that place-based media has become an increasingly popular way to educate college kids and students. Place-based media refers to the use of digital screens, such as billboards, digital signs, and video walls, in public spaces to deliver educational content to a specific audience.

Using place-based media to educate college kids and students has several benefits. For one, it's a highly engaging and interactive way to deliver educational content. Studies have shown that students are more likely to retain information when it's presented in an engaging and interactive format, and place-based media certainly fits the bill. By using large screens and eye-catching visuals, educators can capture the attention of students who might otherwise tune out traditional forms of education.

Additionally, place-based media can be used to reach students where they are. College campuses, for example, are full of high-traffic areas where students congregate, such as student centers, dining halls, and common areas. By placing digital screens in these areas, brands can ensure that students are exposed to educational content when they're not in the classroom.

Another advantage of using place-based media to educate college kids and students is that it's highly customizable. Organizations can tailor the content on the screens to specific topics or subjects, and can even target different screens to different groups of students based on their interests or majors. This allows organizations to deliver highly targeted and relevant educational content to students, which can help to increase engagement, retention, brand awareness, and healthy behaviors..

There are many different ways to use place-based media to educate college kids and students. For example, educators could use digital screens to display real-time data, such as weather patterns or traffic flow, and then use this information to teach lessons about climate change or urban planning. Screens could also be used to display interactive quizzes or games, where students can test their knowledge on a particular subject.

Overall, using place-based media to educate college kids and students is a highly effective and engaging way to deliver educational content. By taking advantage of the latest digital technology, organizations can reach students where they are, deliver highly targeted content, and increase engagement and retention. As the world continues to become more digitally connected, it's likely that place-based media will become an even more important tool in a media planner’s arsenal.