OOH & DOOH Advertising in Missouri Every corner of Missouri.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Missouri: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Missouri is home to 6.3 million people (Census, July 2025), from St. Louis, Kansas City and Springfield to its smallest towns.
The population is up 1.9% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are St. Louis, MO-IL, Kansas City, MO-KS and Springfield, MO (Census V2025 metro estimates), and 30.5% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Missouri residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Missouri, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Missouri by the numbers.
The latest public data for Missouri, next to the U.S. figure. Every row links to its source.
| Metric | Missouri | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 6,270,541 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +1.9% | +3.1% | Census V2025 estimates |
| Median age | 39.4 | 39.2 | ACS 2024, B01002 |
| Under 18 | 21.9% | 21.4% | ACS 2024, B01001 |
| 65 and older | 18.7% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 5.6% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 10.4% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 2.3% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 2.1% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 7.4% | 23.0% | ACS 2024, C16001 |
| Median household income | $71,589 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 12.3% | 12.1% | ACS 2024, B17001 |
| No health insurance | 7.7% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 30.5% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 1,243,023 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Missouri lives.
The largest Census metro and micro areas touching Missouri, ranked by residents in the state (Census V2025 metro estimates). 3 of these metro areas cross state lines, so the same plan can extend into neighboring states without a separate buy.
Missouri portion: 2,142,468
Missouri portion: 1,332,399
Missouri portion: 189,691
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Missouri.
Age
Median age is 39.4 (U.S. Census Bureau, 2024 ACS 1-year); 21.9% of residents are under 18 and 18.7% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Missouri is 76.2% non-Hispanic white, 10.4% non-Hispanic Black, 5.6% Hispanic or Latino, 4.8% non-Hispanic multiracial (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
7.4% of residents age 5+ speak a language other than English at home. The most common are Spanish (3.0%), other Indo-European languages (0.8%) and German or other West Germanic languages (0.6%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $71,589, below the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 12.3% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 7.7% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- University of Missouri-Columbia (Columbia): 23,929 undergraduates
- Missouri State University-Springfield (Springfield): 13,313 undergraduates
- Washington University in St Louis (St. Louis): 7,857 undergraduates
- Saint Louis University (Saint Louis): 7,267 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
One federally recognized tribal government, Eastern Shawnee Tribe of Oklahoma, is headquartered in Missouri (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across Missouri: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Missouri.
Where Missouri's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
988 & crisis-line awareness
Missouri's 2024 suicide rate was 17.8 per 100,000, the 18th-highest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Rural reach
30.5% of Missouri residents lived in rural areas at the 2020 Census (U.S. Census Bureau, 2020 Census). Gas stations, pharmacies and community centers carry the message where billboards and broadcast thin out.
Rural audiences →Overdose prevention & naloxone
In 2024, Missouri recorded 1,461 drug overdose deaths, a rate of 23.7 per 100,000 and the 26th-highest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →Coverage & Medicaid enrollment
7.7% of Missouri residents had no health insurance (U.S. Census Bureau, 2024 ACS 1-year), and 1,243,023 were enrolled in Medicaid or CHIP in June 2026 (CMS, June 2026 preliminary). Enrollment and renewal reminders belong at the pharmacy counter, in clinics and at grocery checkouts.
Medicaid audiences →Missouri questions, answered.
01Can you run place-based advertising statewide in Missouri?
Yes. Every venue type in our network is available across Missouri, from St. Louis, Kansas City, Springfield and Columbia to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02How do you reach rural Missouri?
30.5% of Missouri residents lived in rural areas at the 2020 Census (Census 2020). We lean on gas stations, pharmacies, grocery stores and community centers, the places rural residents visit every week.
03Can Missouri campaigns run in Spanish or other languages?
Yes. 7.4% of Missouri residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Missouri?
Yes. 1 federally recognized tribal government is headquartered in Missouri (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover Missouri and neighboring states?
Yes. Many buys run across state lines, for example Missouri with Iowa, Illinois, Kentucky, Tennessee, Arkansas, Oklahoma, Kansas and Nebraska. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Missouri ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan beyond Missouri.
Plan your Missouri campaign.
Tell us the audience, the markets and the dates. We'll send a Missouri media plan with venues, reach and pricing.