OOH & DOOH Advertising in Kentucky From Louisville to the county line.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Kentucky: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Kentucky is home to 4.6 million people (Census, July 2025), from Louisville, Lexington and Bowling Green to its smallest towns.
The population is up 2.2% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are Louisville/Jefferson County, KY-IN, Lexington-Fayette, KY and Cincinnati, OH-KY-IN (Census V2025 metro estimates), and 41.3% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Kentucky residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Kentucky, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Kentucky by the numbers.
The latest public data for Kentucky, next to the U.S. figure. Every row links to its source.
| Metric | Kentucky | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 4,606,864 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +2.2% | +3.1% | Census V2025 estimates |
| Median age | 39.3 | 39.2 | ACS 2024, B01002 |
| Under 18 | 22.2% | 21.4% | ACS 2024, B01001 |
| 65 and older | 18.0% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 5.5% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 7.0% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 1.9% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 2.5% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 7.5% | 23.0% | ACS 2024, C16001 |
| Median household income | $64,526 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 15.6% | 12.1% | ACS 2024, B17001 |
| No health insurance | 6.8% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 41.3% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 1,264,449 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Kentucky lives.
The largest Census metro and micro areas touching Kentucky, ranked by residents in the state (Census V2025 metro estimates). 3 of these metro areas cross state lines, so the same plan can extend into neighboring states without a separate buy.
Kentucky portion: 1,121,085
Kentucky portion: 474,868
Kentucky portion: 124,878
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Kentucky.
Age
Median age is 39.3 (U.S. Census Bureau, 2024 ACS 1-year); 22.2% of residents are under 18 and 18.0% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Kentucky is 80.3% non-Hispanic white, 7.0% non-Hispanic Black, 5.5% Hispanic or Latino, 4.9% non-Hispanic multiracial (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
7.5% of residents age 5+ speak a language other than English at home. The most common are Spanish (3.7%), other Indo-European languages (0.7%) and German or other West Germanic languages (0.6%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $64,526, below the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 15.6% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 6.8% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- University of Kentucky (Lexington): 24,763 undergraduates
- University of Louisville (Louisville): 14,727 undergraduates
- Eastern Kentucky University (Richmond): 12,318 undergraduates
- Western Kentucky University (Bowling Green): 12,155 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Every venue type, statewide.
All venue types in our network are available across Kentucky: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Kentucky.
Where Kentucky's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Overdose prevention & naloxone
In 2024, Kentucky recorded 1,492 drug overdose deaths, a rate of 33.5 per 100,000 and the 10th-highest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →Rural reach
41.3% of Kentucky residents lived in rural areas at the 2020 Census (U.S. Census Bureau, 2020 Census). Gas stations, pharmacies and community centers carry the message where billboards and broadcast thin out.
Rural audiences →988 & crisis-line awareness
Kentucky's 2024 suicide rate was 17.9 per 100,000, the 17th-highest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Tribal & Native health
113,794 Kentucky residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year). Campaigns run in community centers, clinics and pharmacies in the counties where they live.
Tribal community media →Kentucky questions, answered.
01Can you run place-based advertising statewide in Kentucky?
Yes. Every venue type in our network is available across Kentucky, from Louisville, Lexington, Bowling Green and Elizabethtown to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02How do you reach rural Kentucky?
41.3% of Kentucky residents lived in rural areas at the 2020 Census (Census 2020). We lean on gas stations, pharmacies, grocery stores and community centers, the places rural residents visit every week.
03Can Kentucky campaigns run in Spanish or other languages?
Yes. 7.5% of Kentucky residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Kentucky?
Yes. 2.5% of Kentucky residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year). We reach them through community centers, clinics and pharmacies in the counties where they live.
05Can one plan cover Kentucky and neighboring states?
Yes. Many buys run across state lines, for example Kentucky with Indiana, Ohio, West Virginia, Virginia, Tennessee, Missouri and Illinois. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Kentucky ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan beyond Kentucky.
Plan your Kentucky campaign.
Tell us the audience, the markets and the dates. We'll send a Kentucky media plan with venues, reach and pricing.