Out-of-Home Advertising in Ohio

Ohio, located in the Midwest, is known for its strong economic base and vibrant communities, with Columbus, Cleveland, and Cincinnati as its major urban centers.

The state’s economy is diverse, encompassing sectors like manufacturing, healthcare, agriculture, finance, and technology. Columbus, the capital, is a key hub for business and government, while Cleveland and Cincinnati contribute to the state’s manufacturing and cultural landscape. Other notable cities, such as Toledo, Akron, and Dayton, also play significant roles in Ohio's economy.

Out-of-home (OOH) media in Ohio offers unique engagement opportunities, particularly in bustling metropolitan areas and along major transit routes. Place-based OOH effectively reaches audiences in specific settings—such as gas stations, healthcare facilities, universities, and retail spaces—allowing advertisers to deliver targeted messages in high-traffic environments. With Ohio’s diverse economic landscape and significant commuter population, place-based OOH media is ideal for reaching audiences where they live, work, and shop. This approach is particularly effective for public health initiatives, local business promotions, and brand storytelling, ensuring meaningful connections with Ohio’s dynamic communities.

Ohio Markets Available Include:

  • This is the largest DMA in Ohio, encompassing not only Cleveland and Akron but also extending to Canton. It is a significant market for both television and radio, with a diverse economic base that includes manufacturing, healthcare, and education sectors.

  • Serving the state capital, the Columbus DMA is a vibrant and growing market with a young, educated population. It hosts a robust economy driven by government, education, insurance, banking, and technology sectors. Ohio State University adds a lively college sports and youth culture element to the media landscape.

  • Covering southwestern Ohio, parts of northern Kentucky, and southeastern Indiana, the Cincinnati DMA is known for its strong corporate presence, including several Fortune 500 companies. The area boasts a rich cultural scene with major sports teams, arts institutions, and an active downtown revitalization.

  • The Dayton area has a strong historical significance in aviation and now focuses on research, development, manufacturing, and military sectors. The presence of Wright-Patterson Air Force Base contributes significantly to the local economy and media market.

  • Positioned on the western tip of Lake Erie, Toledo's market is influenced by both Ohio and Michigan. Key industries include manufacturing, especially in the automotive sector, and shipping via the Great Lakes.

  • As one of the smaller DMAs in Ohio, Lima provides a more focused local media environment. It is characterized by its agricultural and manufacturing base, with media outlets targeting a predominantly rural audience.

  • This is another small DMA in Ohio, serving a primarily rural audience with a strong local focus. It is less commercialized than larger markets, offering unique opportunities for targeted local advertising.

At PlaceBased, we deliver impactful Out-Of-Home (OOH) media campaigns in high-traffic, everyday locations. Our inventory across Ohio includes prime advertising opportunities in places where your audience is engaging with their surroundings. From urban centers to community hubs, we ensure your message reaches the right people in the right place at the right time. I've shared below an overview of our available inventory across Illinois.

OOH Advertising Inventory in Ohio:

  1. Colleges & Universities

    OOH displays in student unions, and libraries

    Posters in high-traffic campus areas (cafeterias, dorms, hallways)

    Window clings and counter displays at on-campus stores

  2. High Schools

    OOH displays in common areas like cafeterias and hallways

    Posters and educational displays in entryways and gymnasiums

  3. Healthcare Facilities

    Waiting room and Pharmacy digital screens

    Posters and digital signage in pharmacy areas

  4. Grocery Stores & Supermarkets

    Point-of-purchase displays near checkout lanes

    Digital screens above pharmacy counters

    Shelf talkers and window graphics

  5. Convenience Stores (C-Stores)

    OOH displays at gas pumps and checkout counters

    Posters and window clings on entrance doors and walls

    Counter displays for take-ones

  6. Fitness Centers & Gyms

    Digital and static signage in lobbies and workout areas

    Locker room posters

    Take-one displays at check-in desks

  7. Entertainment Venues

    Digital and static displays in cinemas and theaters

    Event take-ones at ticket counters

    Posters in waiting areas and lobby spaces

  8. Shopping

    Digital kiosks in retailers, food courts and entryways

    Floor and window clings near popular retail outlets

    Posters and take-one stands in common areas

  9. Community Centers & Public Buildings

    Digital signage in libraries and civic centers

    Poster displays at information desks

    Exterior window clings for local campaigns

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