OOH & DOOH Advertising in Ohio Columbus, Cleveland and everywhere between.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Ohio: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Ohio is home to 11.9 million people (Census, July 2025), from Columbus, Cleveland and Cincinnati to its smallest towns.
The population is up 0.9% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are Columbus, OH, Cleveland, OH and Cincinnati, OH-KY-IN (Census V2025 metro estimates), and 23.7% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Ohio residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Ohio, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Ohio by the numbers.
The latest public data for Ohio, next to the U.S. figure. Every row links to its source.
| Metric | Ohio | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 11,900,510 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +0.9% | +3.1% | Census V2025 estimates |
| Median age | 39.8 | 39.2 | ACS 2024, B01002 |
| Under 18 | 21.6% | 21.4% | ACS 2024, B01001 |
| 65 and older | 19.1% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 5.1% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 11.9% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 2.7% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 1.7% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 8.7% | 23.0% | ACS 2024, C16001 |
| Median household income | $72,212 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 12.7% | 12.1% | ACS 2024, B17001 |
| No health insurance | 6.7% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 23.7% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 2,597,852 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026 and, for this state, count people enrolled at any time in the month. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Ohio lives.
The largest Census metro and micro areas touching Ohio, ranked by residents in the state (Census V2025 metro estimates). One of these metro areas crosses state lines, so the same plan can extend into neighboring states without a separate buy.
Ohio portion: 1,757,101
Media markets we plan in across Ohio include Cleveland-Akron-Canton, Columbus, Cincinnati, Dayton, Toledo, Lima and Zanesville. Outside these, placements run in smaller cities and rural counties statewide.
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Ohio.
Age
Median age is 39.8 (U.S. Census Bureau, 2024 ACS 1-year); 21.6% of residents are under 18 and 19.1% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Ohio is 75.0% non-Hispanic white, 11.9% non-Hispanic Black, 5.1% Hispanic or Latino, 4.7% non-Hispanic multiracial (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
8.7% of residents age 5+ speak a language other than English at home. The most common are Spanish (2.9%), other Indo-European languages (1.3%) and German or other West Germanic languages (1.0%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $72,212, below the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 12.7% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 6.7% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- Ohio State University (Columbus): 45,638 undergraduates
- University of Cincinnati (Cincinnati): 29,882 undergraduates
- Ohio University (Athens): 19,633 undergraduates
- Kent State University (Kent): 19,320 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Every venue type, statewide.
All venue types in our network are available across Ohio: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Ohio.
Where Ohio's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Overdose prevention & naloxone
In 2024, Ohio recorded 3,165 drug overdose deaths, a rate of 27.2 per 100,000 and the 17th-highest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →988 & crisis-line awareness
Ohio's 2024 suicide rate was 15.2 per 100,000, the 26th-highest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Older adults & Medicare
19.1% of Ohio residents are 65 or older (U.S. Census Bureau, 2024 ACS 1-year). Pharmacies, clinics and grocery stores reach them during routine errands.
Aging population →Youth prevention
21.6% of Ohio residents are under 18 (U.S. Census Bureau, 2024 ACS 1-year). Vaping, cannabis and mental health messages run in high schools, community centers and youth sports.
High school media →Ohio questions, answered.
01Can you run place-based advertising statewide in Ohio?
Yes. Every venue type in our network is available across Ohio, from Columbus, Cleveland, Cincinnati and Dayton to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02Which Ohio markets can a campaign target?
Any of them. The largest Census metro areas in Ohio are Columbus, OH, Cleveland, OH, Cincinnati, OH-KY-IN (Census V2025 metro estimates). Plans can be statewide, metro-only or down to specific ZIP codes and neighborhoods.
03Can Ohio campaigns run in Spanish or other languages?
Yes. 8.7% of Ohio residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Can we reach college students in Ohio?
Yes. College placements cover student unions, dining halls, residence halls and rec centers, including at large campuses such as Ohio State University and University of Cincinnati.
05Can one plan cover Ohio and neighboring states?
Yes. Many buys run across state lines, for example Ohio with Pennsylvania, West Virginia, Kentucky, Indiana and Michigan. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Ohio ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan beyond Ohio.
Plan your Ohio campaign.
Tell us the audience, the markets and the dates. We'll send a Ohio media plan with venues, reach and pricing.