OOH & DOOH Advertising in Indiana Indianapolis, Fort Wayne and everywhere between.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Indiana: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Indiana is home to 7.0 million people (Census, July 2025), from Indianapolis, Fort Wayne and Evansville to its smallest towns.
The population is up 2.8% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are Indianapolis-Carmel-Greenwood, IN, Chicago-Naperville-Elgin, IL-IN and Fort Wayne, IN (Census V2025 metro estimates), and 28.8% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Indiana residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Indiana, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Indiana by the numbers.
The latest public data for Indiana, next to the U.S. figure. Every row links to its source.
| Metric | Indiana | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 6,973,333 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +2.8% | +3.1% | Census V2025 estimates |
| Median age | 38.3 | 39.2 | ACS 2024, B01002 |
| Under 18 | 22.8% | 21.4% | ACS 2024, B01001 |
| 65 and older | 17.6% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 9.0% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 8.9% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 2.7% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 2.0% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 11.2% | 23.0% | ACS 2024, C16001 |
| Median household income | $71,959 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 12.2% | 12.1% | ACS 2024, B17001 |
| No health insurance | 7.5% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 28.8% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 1,358,600 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Indiana lives.
The largest Census metro and micro areas touching Indiana, ranked by residents in the state (Census V2025 metro estimates). 3 of these metro areas cross state lines, so the same plan can extend into neighboring states without a separate buy.
Indiana portion: 728,743
Indiana portion: 281,424
Indiana portion: 272,861
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Indiana.
Age
Median age is 38.3 (U.S. Census Bureau, 2024 ACS 1-year); 22.8% of residents are under 18 and 17.6% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Indiana is 74.3% non-Hispanic white, 9.0% Hispanic or Latino, 8.9% non-Hispanic Black, 4.4% non-Hispanic multiracial (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
11.2% of residents age 5+ speak a language other than English at home. The most common are Spanish (5.8%), German or other West Germanic languages (1.2%) and other Indo-European languages (1.0%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $71,959, below the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 12.2% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 7.5% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- Purdue University (West Lafayette): 44,503 undergraduates
- Indiana University-Bloomington (Bloomington): 37,806 undergraduates
- Ball State University (Muncie): 13,988 undergraduates
- Indiana University-Indianapolis (Indianapolis): 13,830 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Every venue type, statewide.
All venue types in our network are available across Indiana: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Indiana.
Where Indiana's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Overdose prevention & naloxone
In 2024, Indiana recorded 1,717 drug overdose deaths, a rate of 25.7 per 100,000 and the 21st-highest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →988 & crisis-line awareness
Indiana's 2024 suicide rate was 16.8 per 100,000, the 20th-highest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Youth prevention
22.8% of Indiana residents are under 18 (U.S. Census Bureau, 2024 ACS 1-year). Vaping, cannabis and mental health messages run in high schools, community centers and youth sports.
High school media →Coverage & Medicaid enrollment
7.5% of Indiana residents had no health insurance (U.S. Census Bureau, 2024 ACS 1-year), and 1,358,600 were enrolled in Medicaid or CHIP in June 2026 (CMS, June 2026 preliminary). Enrollment and renewal reminders belong at the pharmacy counter, in clinics and at grocery checkouts.
Medicaid audiences →Indiana questions, answered.
01Can you run place-based advertising statewide in Indiana?
Yes. Every venue type in our network is available across Indiana, from Indianapolis, Fort Wayne, Evansville and South Bend to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02How do you reach rural Indiana?
28.8% of Indiana residents lived in rural areas at the 2020 Census (Census 2020). We lean on gas stations, pharmacies, grocery stores and community centers, the places rural residents visit every week.
03Can Indiana campaigns run in Spanish or other languages?
Yes. 11.2% of Indiana residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Indiana?
Yes. 2.0% of Indiana residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year). We reach them through community centers, clinics and pharmacies in the counties where they live.
05Can one plan cover Indiana and neighboring states?
Yes. Many buys run across state lines, for example Indiana with Illinois, Michigan, Ohio and Kentucky. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Indiana ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan your Indiana campaign.
Tell us the audience, the markets and the dates. We'll send a Indiana media plan with venues, reach and pricing.