OOH & DOOH Advertising in Illinois From Chicago to the county line.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Illinois: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Illinois is home to 12.7 million people (Census, July 2025), from Chicago, Peoria and Rockford to its smallest towns.
The population is down 0.8% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are Chicago-Naperville-Elgin, IL-IN, St. Louis, MO-IL and Peoria, IL (Census V2025 metro estimates), and 13.1% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Illinois residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Illinois, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Illinois by the numbers.
The latest public data for Illinois, next to the U.S. figure. Every row links to its source.
| Metric | Illinois | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 12,719,141 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | -0.8% | +3.1% | Census V2025 estimates |
| Median age | 39.4 | 39.2 | ACS 2024, B01002 |
| Under 18 | 21.2% | 21.4% | ACS 2024, B01001 |
| 65 and older | 17.9% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 19.4% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 12.9% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 6.3% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 2.4% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 24.5% | 23.0% | ACS 2024, C16001 |
| Median household income | $83,211 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 11.6% | 12.1% | ACS 2024, B17001 |
| No health insurance | 6.9% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 13.1% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 2,932,625 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Illinois lives.
The largest Census metro and micro areas touching Illinois, ranked by residents in the state (Census V2025 metro estimates). 2 of these metro areas cross state lines, so the same plan can extend into neighboring states without a separate buy.
Illinois portion: 8,705,380
Illinois portion: 671,953
Media markets we plan in across Illinois include Chicago, Rockford, Peoria-Bloomington, Champaign-Springfield-Decatur and Quad Cities. Outside these, placements run in smaller cities and rural counties statewide.
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Illinois.
Age
Median age is 39.4 (U.S. Census Bureau, 2024 ACS 1-year); 21.2% of residents are under 18 and 17.9% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Illinois is 57.1% non-Hispanic white, 19.4% Hispanic or Latino, 12.9% non-Hispanic Black, 6.3% non-Hispanic Asian (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
24.5% of residents age 5+ speak a language other than English at home. The most common are Spanish (14.1%), other Indo-European languages (2.7%) and Russian, Polish or other Slavic languages (2.5%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $83,211, above the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 11.6% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 6.9% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- University of Illinois Urbana-Champaign (Champaign): 36,258 undergraduates
- University of Illinois Chicago (Chicago): 22,170 undergraduates
- Illinois State University (Normal): 19,057 undergraduates
- DePaul University (Chicago): 14,090 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Every venue type, statewide.
All venue types in our network are available across Illinois: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Illinois.
Where Illinois's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Spanish-language outreach
14.1% of Illinois residents age 5+ speak Spanish at home (U.S. Census Bureau, 2024 ACS 1-year). In-language creative runs in grocery stores, laundromats, community centers and clinics.
Hispanic audiences →Tribal & Native health
308,159 Illinois residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year). Campaigns run in community centers, clinics and pharmacies in the counties where they live.
Tribal community media →Coverage & Medicaid enrollment
6.9% of Illinois residents had no health insurance (U.S. Census Bureau, 2024 ACS 1-year), and 2,932,625 were enrolled in Medicaid or CHIP in June 2026 (CMS, June 2026 preliminary). Enrollment and renewal reminders belong at the pharmacy counter, in clinics and at grocery checkouts.
Medicaid audiences →Overdose prevention & naloxone
In 2024, Illinois recorded 2,531 drug overdose deaths, a rate of 19.3 per 100,000 and the 14th-lowest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →Illinois questions, answered.
01Can you run place-based advertising statewide in Illinois?
Yes. Every venue type in our network is available across Illinois, from Chicago, Peoria, Rockford and Champaign to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02Which Illinois markets can a campaign target?
Any of them. The largest Census metro areas in Illinois are Chicago-Naperville-Elgin, IL-IN, St. Louis, MO-IL, Peoria, IL (Census V2025 metro estimates). Plans can be statewide, metro-only or down to specific ZIP codes and neighborhoods.
03Can Illinois campaigns run in Spanish or other languages?
Yes. 24.5% of Illinois residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Illinois?
Yes. 2.4% of Illinois residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year). We reach them through community centers, clinics and pharmacies in the counties where they live.
05Can one plan cover Illinois and neighboring states?
Yes. Many buys run across state lines, for example Illinois with Wisconsin, Iowa, Missouri, Kentucky and Indiana. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Illinois ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan your Illinois campaign.
Tell us the audience, the markets and the dates. We'll send a Illinois media plan with venues, reach and pricing.