Out-of-Home Advertising in Illinois

Illinois, located in the Midwest, is a populous and economically diverse state, with Chicago as its major urban center.

The state’s economy spans various sectors, including finance, manufacturing, agriculture, healthcare, and education, with Chicago also acting as a major hub for transportation and logistics. Other notable cities include Peoria, Rockford, Springfield, and Champaign-Urbana, each with unique economic contributions.

OOH media in Illinois presents unique opportunities, especially in densely populated urban areas like Chicago, where people interact with diverse media throughout the day. Place-based OOH focuses on reaching audiences in specific settings—such as gas stations, healthcare facilities, universities, and retail spaces—making it a strong fit for Illinois's diverse communities and settings. This type of advertising effectively delivers targeted public health messages, local business promotions, and brand storytelling in high-traffic environments. With Illinois’s economic diversity and population density, place-based OOH media is well-suited for targeted outreach, allowing advertisers to connect with specific audiences where they live, work, and spend time.

Illinois Markets Available Include:

  • Encompassing the city of Chicago and surrounding suburbs, this is the third-largest DMA in the United States. Known for its influence in media, finance, culture, and tourism, the Chicago DMA has a diverse population and a rich cultural tapestry, making it highly attractive for advertisers across multiple sectors.

  • Located northwest of Chicago, the Rockford DMA is centered around manufacturing, aerospace, and healthcare. This region has a close-knit community and serves as a secondary market to Chicago, with unique opportunities for localized advertising.

  • Known for its strong healthcare and agricultural industries, this DMA includes both Peoria and Bloomington. It has a balance of urban and rural audiences, making it a prime location for regional advertising that speaks to Midwestern values and lifestyles.

  • Covering the central region of Illinois, this DMA includes the state capital, Springfield, and the university town of Champaign. It offers access to a mix of government, educational, and agricultural communities, appealing to advertisers focused on education, healthcare, and public services.

  • Spanning parts of Illinois and Iowa, this DMA includes Moline, Rock Island, and East Moline. Known for its strong manufacturing base, it provides opportunities for targeted messaging in industries like agriculture, industrial equipment, and local retail.

At PlaceBased, we deliver impactful Out-Of-Home (OOH) media campaigns in high-traffic, everyday locations. Our inventory across Illinois includes prime advertising opportunities in places where your audience is engaging with their surroundings. From urban centers to community hubs, we ensure your message reaches the right people in the right place at the right time. I've shared below an overview of our available inventory across Illinois.

OOH Advertising Inventory in Illinois:

  1. Colleges & Universities

    OOH displays in student unions, and libraries

    Posters in high-traffic campus areas (cafeterias, dorms, hallways)

    Window clings and counter displays at on-campus stores

  2. High Schools

    OOH displays in common areas like cafeterias and hallways

    Posters and educational displays in entryways and gymnasiums

  3. Healthcare Facilities

    Waiting room and Pharmacy digital screens

    Posters and digital signage in pharmacy areas

  4. Grocery Stores & Supermarkets

    Point-of-purchase displays near checkout lanes

    Digital screens above pharmacy counters

    Shelf talkers and window graphics

  5. Convenience Stores (C-Stores)

    OOH displays at gas pumps and checkout counters

    Posters and window clings on entrance doors and walls

    Counter displays for take-ones

  6. Fitness Centers & Gyms

    Digital and static signage in lobbies and workout areas

    Locker room posters

    Take-one displays at check-in desks

  7. Entertainment Venues

    Digital and static displays in cinemas and theaters

    Event take-ones at ticket counters

    Posters in waiting areas and lobby spaces

  8. Shopping

    Digital kiosks in retailers, food courts and entryways

    Floor and window clings near popular retail outlets

    Posters and take-one stands in common areas

  9. Community Centers & Public Buildings

    Digital signage in libraries and civic centers

    Poster displays at information desks

    Exterior window clings for local campaigns

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