OOH & DOOH Advertising in Michigan Detroit, Grand Rapids and everywhere between.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Michigan: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Michigan is home to 10.1 million people (Census, July 2025), from Detroit, Grand Rapids and Lansing to its smallest towns.
The population is up 0.5% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are Detroit-Warren-Dearborn, MI, Grand Rapids-Wyoming-Kentwood, MI and Lansing-East Lansing, MI (Census V2025 metro estimates), and 26.5% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Michigan residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Michigan, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Michigan by the numbers.
The latest public data for Michigan, next to the U.S. figure. Every row links to its source.
| Metric | Michigan | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 10,127,884 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +0.5% | +3.1% | Census V2025 estimates |
| Median age | 40.4 | 39.2 | ACS 2024, B01002 |
| Under 18 | 20.7% | 21.4% | ACS 2024, B01001 |
| 65 and older | 19.6% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 6.1% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 12.9% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 3.7% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 2.0% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 11.1% | 23.0% | ACS 2024, C16001 |
| Median household income | $72,389 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 13.4% | 12.1% | ACS 2024, B17001 |
| No health insurance | 5.1% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 26.5% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 2,130,181 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Michigan lives.
The largest Census metro and micro areas touching Michigan, ranked by residents in the state (Census V2025 metro estimates).
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Michigan.
Age
Median age is 40.4 (U.S. Census Bureau, 2024 ACS 1-year); 20.7% of residents are under 18 and 19.6% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Michigan is 71.6% non-Hispanic white, 12.9% non-Hispanic Black, 6.1% Hispanic or Latino, 4.9% non-Hispanic multiracial (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
11.1% of residents age 5+ speak a language other than English at home. The most common are Spanish (3.4%), Arabic (2.0%) and other Indo-European languages (1.9%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $72,389, below the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 13.4% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 5.1% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- Michigan State University (East Lansing): 40,922 undergraduates
- University of Michigan-Ann Arbor (Ann Arbor): 34,177 undergraduates
- Grand Valley State University (Allendale): 18,854 undergraduates
- Wayne State University (Detroit): 15,587 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
12 federally recognized tribal governments are headquartered in Michigan, including Bay Mills Indian Community, Michigan; Grand Traverse Band of Ottawa & Chippewa Indians, Michigan; Hannahville Indian Community, Michigan; Keweenaw Bay Indian Community, Michigan and 8 more (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across Michigan: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Michigan.
Where Michigan's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Older adults & Medicare
19.6% of Michigan residents are 65 or older (U.S. Census Bureau, 2024 ACS 1-year). Pharmacies, clinics and grocery stores reach them during routine errands.
Aging population →Tribal & Native health
198,364 Michigan residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year), and 12 federally recognized tribal governments are headquartered in the state (BIA Tribal Leaders Directory). Campaigns run in tribal community centers and IHS locations, planned with tribal partners.
Tribal community media →Overdose prevention & naloxone
In 2024, Michigan recorded 1,944 drug overdose deaths, a rate of 19.1 per 100,000 and the 13th-lowest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →988 & crisis-line awareness
Michigan's 2024 suicide rate was 13.7 per 100,000, the 14th-lowest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Michigan questions, answered.
01Can you run place-based advertising statewide in Michigan?
Yes. Every venue type in our network is available across Michigan, from Detroit, Grand Rapids, Lansing and Flint to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02How do you reach rural Michigan?
26.5% of Michigan residents lived in rural areas at the 2020 Census (Census 2020). We lean on gas stations, pharmacies, grocery stores and community centers, the places rural residents visit every week.
03Can Michigan campaigns run in Spanish or other languages?
Yes. 11.1% of Michigan residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Michigan?
Yes. 12 federally recognized tribal governments are headquartered in Michigan (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover Michigan and neighboring states?
Yes. Many buys run across state lines, for example Michigan with Ohio, Indiana and Wisconsin. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Michigan ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan your Michigan campaign.
Tell us the audience, the markets and the dates. We'll send a Michigan media plan with venues, reach and pricing.