OOH & DOOH Advertising in Wisconsin Milwaukee to small-town Wisconsin. One plan.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Wisconsin: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Wisconsin is home to 6.0 million people (Census, July 2025), from Milwaukee, Madison and Green Bay to its smallest towns.
The population is up 1.3% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are Milwaukee-Waukesha, WI, Madison, WI and Green Bay, WI (Census V2025 metro estimates), and 32.9% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Wisconsin residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Wisconsin, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Wisconsin by the numbers.
The latest public data for Wisconsin, next to the U.S. figure. Every row links to its source.
| Metric | Wisconsin | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 5,972,787 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +1.3% | +3.1% | Census V2025 estimates |
| Median age | 40.7 | 39.2 | ACS 2024, B01002 |
| Under 18 | 20.7% | 21.4% | ACS 2024, B01001 |
| 65 and older | 19.6% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 8.4% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 5.9% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 3.1% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 2.1% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 9.6% | 23.0% | ACS 2024, C16001 |
| Median household income | $77,488 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 10.3% | 12.1% | ACS 2024, B17001 |
| No health insurance | 5.3% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 32.9% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 1,107,383 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Wisconsin lives.
The largest Census metro and micro areas touching Wisconsin, ranked by residents in the state (Census V2025 metro estimates).
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Wisconsin.
Age
Median age is 40.7 (U.S. Census Bureau, 2024 ACS 1-year); 20.7% of residents are under 18 and 19.6% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Wisconsin is 77.8% non-Hispanic white, 8.4% Hispanic or Latino, 5.9% non-Hispanic Black, 3.9% non-Hispanic multiracial (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
9.6% of residents age 5+ speak a language other than English at home. The most common are Spanish (5.2%), other Asian and Pacific Island languages (1.2%) and other Indo-European languages (0.8%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $77,488, below the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 10.3% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 5.3% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- University of Wisconsin-Madison (Madison): 36,902 undergraduates
- University of Wisconsin-Milwaukee (Milwaukee): 16,758 undergraduates
- University of Wisconsin-Whitewater (Whitewater): 9,405 undergraduates
- University of Wisconsin-La Crosse (La Crosse): 9,277 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
11 federally recognized tribal governments are headquartered in Wisconsin, including Bad River Band of Lake Superior Tribe of Chippewa Indians; Forest County Potawatomi Community, Wisconsin; Ho-Chunk Nation of Wisconsin; Lac Courte Oreilles Band of Lake Superior Chippewa Indians of Wisconsin and 7 more (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across Wisconsin: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Wisconsin.
Where Wisconsin's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Rural reach
32.9% of Wisconsin residents lived in rural areas at the 2020 Census (U.S. Census Bureau, 2020 Census). Gas stations, pharmacies and community centers carry the message where billboards and broadcast thin out.
Rural audiences →Tribal & Native health
124,324 Wisconsin residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year), and 11 federally recognized tribal governments are headquartered in the state (BIA Tribal Leaders Directory). Campaigns run in tribal community centers and IHS locations, planned with tribal partners.
Tribal community media →Older adults & Medicare
19.6% of Wisconsin residents are 65 or older (U.S. Census Bureau, 2024 ACS 1-year). Pharmacies, clinics and grocery stores reach them during routine errands.
Aging population →988 & crisis-line awareness
Wisconsin's 2024 suicide rate was 14.8 per 100,000, the 23rd-lowest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Wisconsin questions, answered.
01Can you run place-based advertising statewide in Wisconsin?
Yes. Every venue type in our network is available across Wisconsin, from Milwaukee, Madison, Green Bay and Appleton to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02How do you reach rural Wisconsin?
32.9% of Wisconsin residents lived in rural areas at the 2020 Census (Census 2020). We lean on gas stations, pharmacies, grocery stores and community centers, the places rural residents visit every week.
03Can Wisconsin campaigns run in Spanish or other languages?
Yes. 9.6% of Wisconsin residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Wisconsin?
Yes. 11 federally recognized tribal governments are headquartered in Wisconsin (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover Wisconsin and neighboring states?
Yes. Many buys run across state lines, for example Wisconsin with Michigan, Minnesota, Iowa and Illinois. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Wisconsin ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan your Wisconsin campaign.
Tell us the audience, the markets and the dates. We'll send a Wisconsin media plan with venues, reach and pricing.