OOH & DOOH Advertising in Minnesota Every corner of Minnesota.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Minnesota: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Minnesota is home to 5.8 million people (Census, July 2025), from Minneapolis, Duluth and Rochester to its smallest towns.
The population is up 2.2% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are Minneapolis-St. Paul-Bloomington, MN-WI, Duluth, MN-WI and Rochester, MN (Census V2025 metro estimates), and 28.1% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Minnesota residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Minnesota, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Minnesota by the numbers.
The latest public data for Minnesota, next to the U.S. figure. Every row links to its source.
| Metric | Minnesota | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 5,830,405 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +2.2% | +3.1% | Census V2025 estimates |
| Median age | 39.2 | 39.2 | ACS 2024, B01002 |
| Under 18 | 22.3% | 21.4% | ACS 2024, B01001 |
| 65 and older | 18.2% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 6.7% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 7.5% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 5.2% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 2.6% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 13.1% | 23.0% | ACS 2024, C16001 |
| Median household income | $87,117 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 9.3% | 12.1% | ACS 2024, B17001 |
| No health insurance | 5.1% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 28.1% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 1,128,624 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Minnesota lives.
The largest Census metro and micro areas touching Minnesota, ranked by residents in the state (Census V2025 metro estimates). 3 of these metro areas cross state lines, so the same plan can extend into neighboring states without a separate buy.
Minnesota portion: 3,648,500
Minnesota portion: 237,229
Minnesota portion: 67,734
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Minnesota.
Age
Median age is 39.2 (U.S. Census Bureau, 2024 ACS 1-year); 22.3% of residents are under 18 and 18.2% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Minnesota is 74.7% non-Hispanic white, 7.5% non-Hispanic Black, 6.7% Hispanic or Latino, 5.2% non-Hispanic Asian (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
13.1% of residents age 5+ speak a language other than English at home. The most common are Spanish (4.5%), all other languages (2.9%) and other Asian and Pacific Island languages (2.4%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $87,117, above the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 9.3% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 5.1% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- University of Minnesota-Twin Cities (Minneapolis): 31,855 undergraduates
- Minnesota State University-Mankato (Mankato): 11,703 undergraduates
- University of Minnesota-Duluth (Duluth): 7,336 undergraduates
- University of St Thomas (Saint Paul): 6,245 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
6 federally recognized tribal governments are headquartered in Minnesota, including Lower Sioux Indian Community in the State of Minnesota; Minnesota Chippewa Tribe; Prairie Island Indian Community in the State of MN; Red Lake Band of Chippewa Indians, Minnesota and 2 more (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across Minnesota: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Minnesota.
Where Minnesota's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Tribal & Native health
148,917 Minnesota residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year), and 6 federally recognized tribal governments are headquartered in the state (BIA Tribal Leaders Directory). Campaigns run in tribal community centers and IHS locations, planned with tribal partners.
Tribal community media →Youth prevention
22.3% of Minnesota residents are under 18 (U.S. Census Bureau, 2024 ACS 1-year). Vaping, cannabis and mental health messages run in high schools, community centers and youth sports.
High school media →Older adults & Medicare
18.2% of Minnesota residents are 65 or older (U.S. Census Bureau, 2024 ACS 1-year). Pharmacies, clinics and grocery stores reach them during routine errands.
Aging population →988 & crisis-line awareness
Minnesota's 2024 suicide rate was 13.7 per 100,000, the 13th-lowest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Minnesota questions, answered.
01Can you run place-based advertising statewide in Minnesota?
Yes. Every venue type in our network is available across Minnesota, from Minneapolis, Duluth, Rochester and St. Cloud to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02How do you reach rural Minnesota?
28.1% of Minnesota residents lived in rural areas at the 2020 Census (Census 2020). We lean on gas stations, pharmacies, grocery stores and community centers, the places rural residents visit every week.
03Can Minnesota campaigns run in Spanish or other languages?
Yes. 13.1% of Minnesota residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Minnesota?
Yes. 6 federally recognized tribal governments are headquartered in Minnesota (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover Minnesota and neighboring states?
Yes. Many buys run across state lines, for example Minnesota with North Dakota, South Dakota, Iowa and Wisconsin. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Minnesota ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan your Minnesota campaign.
Tell us the audience, the markets and the dates. We'll send a Minnesota media plan with venues, reach and pricing.