OOH & DOOH Advertising in South Dakota Sioux Falls to small-town South Dakota. One plan.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across South Dakota: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
South Dakota is home to 935,094 people (Census, July 2025), from Sioux Falls and Rapid City to its smallest towns.
The population is up 5.5% since 2020, faster than the nation as a whole (Census V2025 estimates). Its largest metro areas are Sioux Falls, SD-MN, Rapid City, SD and Sioux City, IA-NE-SD (Census V2025 metro estimates), and 42.8% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets South Dakota residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across South Dakota, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
South Dakota by the numbers.
The latest public data for South Dakota, next to the U.S. figure. Every row links to its source.
| Metric | South Dakota | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 935,094 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +5.5% | +3.1% | Census V2025 estimates |
| Median age | 38.7 | 39.2 | ACS 2024, B01002 |
| Under 18 | 23.5% | 21.4% | ACS 2024, B01001 |
| 65 and older | 19.0% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 4.9% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 1.8% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 1.7% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 10.1% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 7.0% | 23.0% | ACS 2024, C16001 |
| Median household income | $76,881 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 10.4% | 12.1% | ACS 2024, B17001 |
| No health insurance | 8.1% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 42.8% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 138,321 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where South Dakota lives.
The largest Census metro and micro areas touching South Dakota, ranked by residents in the state (Census V2025 metro estimates). 2 of these metro areas cross state lines, so the same plan can extend into neighboring states without a separate buy.
South Dakota portion: 305,114
South Dakota portion: 17,402
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in South Dakota.
Age
Median age is 38.7 (U.S. Census Bureau, 2024 ACS 1-year); 23.5% of residents are under 18 and 19.0% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
South Dakota is 79.0% non-Hispanic white, 5.2% non-Hispanic multiracial, 4.9% Hispanic or Latino, 1.8% non-Hispanic Black (U.S. Census Bureau, 2024 ACS 1-year). 10.1% of residents identify as American Indian or Alaska Native, alone or in combination (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
7.0% of residents age 5+ speak a language other than English at home. The most common are Spanish (2.8%), all other languages (1.4%) and German or other West Germanic languages (0.8%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $76,881, below the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 10.4% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 8.1% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- South Dakota State University (Brookings): 9,198 undergraduates
- University of South Dakota (Vermillion): 5,439 undergraduates
- South Dakota School of Mines and Technology (Rapid City): 2,071 undergraduates
- Dakota State University (Madison): 2,071 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
8 federally recognized tribal governments are headquartered in South Dakota, including Cheyenne River Sioux Tribe of the Cheyenne River Reservation, SD; Crow Creek Sioux Tribe of the Crow Creek Reservation, SD; Flandreau Santee Sioux Tribe of South Dakota; Lower Brule Sioux Tribe of the Lower Brule Reservation, SD and 4 more (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across South Dakota: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for South Dakota.
Where South Dakota's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Tribal & Native health
93,803 South Dakota residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year), and 8 federally recognized tribal governments are headquartered in the state (BIA Tribal Leaders Directory). Campaigns run in tribal community centers and IHS locations, planned with tribal partners.
Tribal community media →Rural reach
42.8% of South Dakota residents lived in rural areas at the 2020 Census (U.S. Census Bureau, 2020 Census). Gas stations, pharmacies and community centers carry the message where billboards and broadcast thin out.
Rural audiences →988 & crisis-line awareness
South Dakota's 2024 suicide rate was 21.9 per 100,000, the 5th-highest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Youth prevention
23.5% of South Dakota residents are under 18 (U.S. Census Bureau, 2024 ACS 1-year). Vaping, cannabis and mental health messages run in high schools, community centers and youth sports.
High school media →South Dakota questions, answered.
01Can you run place-based advertising statewide in South Dakota?
Yes. Every venue type in our network is available across South Dakota, from Sioux Falls and Rapid City to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02How do you reach rural South Dakota?
42.8% of South Dakota residents lived in rural areas at the 2020 Census (Census 2020). We lean on gas stations, pharmacies, grocery stores and community centers, the places rural residents visit every week.
03Can South Dakota campaigns run in Spanish or other languages?
Yes. 7.0% of South Dakota residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in South Dakota?
Yes. 8 federally recognized tribal governments are headquartered in South Dakota (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover South Dakota and neighboring states?
Yes. Many buys run across state lines, for example South Dakota with North Dakota, Minnesota, Iowa, Nebraska, Wyoming and Montana. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my South Dakota ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan beyond South Dakota.
Plan your South Dakota campaign.
Tell us the audience, the markets and the dates. We'll send a South Dakota media plan with venues, reach and pricing.