OOH & DOOH Advertising in Wyoming From Cheyenne to the county line.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Wyoming: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Wyoming is home to 588,753 people (Census, July 2025), from Cheyenne, Casper and Gillette to its smallest towns.
The population is up 2.1% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are Cheyenne, WY, Casper, WY and Gillette, WY (Census V2025 metro estimates), and 38.0% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Wyoming residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Wyoming, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Wyoming by the numbers.
The latest public data for Wyoming, next to the U.S. figure. Every row links to its source.
| Metric | Wyoming | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 588,753 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +2.1% | +3.1% | Census V2025 estimates |
| Median age | 40.2 | 39.2 | ACS 2024, B01002 |
| Under 18 | 21.3% | 21.4% | ACS 2024, B01001 |
| 65 and older | 20.0% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 11.1% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 0.7% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 0.9% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 4.4% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 6.4% | 23.0% | ACS 2024, C16001 |
| Median household income | $75,532 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 10.1% | 12.1% | ACS 2024, B17001 |
| No health insurance | 10.3% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 38.0% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 59,335 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Wyoming lives.
The largest Census metro and micro areas touching Wyoming, ranked by residents in the state (Census V2025 metro estimates).
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Wyoming.
Age
Median age is 40.2 (U.S. Census Bureau, 2024 ACS 1-year); 21.3% of residents are under 18 and 20.0% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Wyoming is 80.5% non-Hispanic white, 11.1% Hispanic or Latino, 4.6% non-Hispanic multiracial, 0.9% non-Hispanic Asian (U.S. Census Bureau, 2024 ACS 1-year). 4.4% of residents identify as American Indian or Alaska Native, alone or in combination (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
6.4% of residents age 5+ speak a language other than English at home. The most common are Spanish (4.3%), other Indo-European languages (0.6%) and German or other West Germanic languages (0.4%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $75,532, below the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 10.1% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 10.3% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- University of Wyoming (Laramie): 7,944 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
2 federally recognized tribal governments are headquartered in Wyoming, including Eastern Shoshone Tribe of the Wind River Reservation, Wyoming; Northern Arapaho Tribe of the Wind River Reservation, Wyoming (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across Wyoming: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Wyoming.
Where Wyoming's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
988 & crisis-line awareness
Wyoming's 2024 suicide rate was 27.8 per 100,000, the 2nd-highest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Rural reach
38.0% of Wyoming residents lived in rural areas at the 2020 Census (U.S. Census Bureau, 2020 Census). Gas stations, pharmacies and community centers carry the message where billboards and broadcast thin out.
Rural audiences →Coverage & Medicaid enrollment
10.3% of Wyoming residents had no health insurance (U.S. Census Bureau, 2024 ACS 1-year), and 59,335 were enrolled in Medicaid or CHIP in June 2026 (CMS, June 2026 preliminary). Enrollment and renewal reminders belong at the pharmacy counter, in clinics and at grocery checkouts.
Medicaid audiences →Tribal & Native health
25,679 Wyoming residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year), and 2 federally recognized tribal governments are headquartered in the state (BIA Tribal Leaders Directory). Campaigns run in tribal community centers and IHS locations, planned with tribal partners.
Tribal community media →Wyoming questions, answered.
01Can you run place-based advertising statewide in Wyoming?
Yes. Every venue type in our network is available across Wyoming, from Cheyenne, Casper and Gillette to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02How do you reach rural Wyoming?
38.0% of Wyoming residents lived in rural areas at the 2020 Census (Census 2020). We lean on gas stations, pharmacies, grocery stores and community centers, the places rural residents visit every week.
03Can Wyoming campaigns run in Spanish or other languages?
Yes. 6.4% of Wyoming residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Wyoming?
Yes. 2 federally recognized tribal governments are headquartered in Wyoming (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover Wyoming and neighboring states?
Yes. Many buys run across state lines, for example Wyoming with Montana, South Dakota, Nebraska, Colorado, Utah and Idaho. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Wyoming ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan beyond Wyoming.
Plan your Wyoming campaign.
Tell us the audience, the markets and the dates. We'll send a Wyoming media plan with venues, reach and pricing.