OOH & DOOH Advertising in Montana Every corner of Montana.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Montana: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Montana is home to 1.1 million people (Census, July 2025), from Billings, Bozeman and Missoula to its smallest towns.
The population is up 5.6% since 2020, faster than the nation as a whole (Census V2025 estimates). Its largest metro areas are Billings, MT, Bozeman, MT and Missoula, MT (Census V2025 metro estimates), and 46.6% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Montana residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Montana, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Montana by the numbers.
The latest public data for Montana, next to the U.S. figure. Every row links to its source.
| Metric | Montana | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 1,144,694 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +5.6% | +3.1% | Census V2025 estimates |
| Median age | 41.3 | 39.2 | ACS 2024, B01002 |
| Under 18 | 20.2% | 21.4% | ACS 2024, B01001 |
| 65 and older | 21.2% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 4.9% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 0.3% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 0.8% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 8.4% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 4.5% | 23.0% | ACS 2024, C16001 |
| Median household income | $75,340 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 10.2% | 12.1% | ACS 2024, B17001 |
| No health insurance | 8.8% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 46.6% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 205,414 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026 and, for this state, count people enrolled at any time in the month. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Montana lives.
The largest Census metro and micro areas touching Montana, ranked by residents in the state (Census V2025 metro estimates).
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Montana.
Age
Median age is 41.3 (U.S. Census Bureau, 2024 ACS 1-year); 20.2% of residents are under 18 and 21.2% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Montana is 83.3% non-Hispanic white, 5.1% non-Hispanic multiracial, 4.9% Hispanic or Latino, 0.8% non-Hispanic Asian (U.S. Census Bureau, 2024 ACS 1-year). 8.4% of residents identify as American Indian or Alaska Native, alone or in combination (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
4.5% of residents age 5+ speak a language other than English at home. The most common are Spanish (1.5%), all other languages (0.9%) and German or other West Germanic languages (0.9%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $75,340, below the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 10.2% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 8.8% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- Montana State University (Bozeman): 14,451 undergraduates
- The University of Montana (Missoula): 7,488 undergraduates
- Montana State University Billings (Billings): 2,626 undergraduates
- Montana Technological University (Butte): 1,480 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
7 federally recognized tribal governments are headquartered in Montana, including Assiniboine & Sioux Tribes of the Fort Peck Indian Reservation, MT; Blackfeet Tribe of the Blackfeet Indian Reservation of MT; Chippewa Cree Indians of the Rocky Boy's Reservation, MT; Confederated Salish & Kootenai Tribes of the Flathead Reservation and 3 more (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across Montana: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Montana.
Where Montana's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Tribal & Native health
96,013 Montana residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year), and 7 federally recognized tribal governments are headquartered in the state (BIA Tribal Leaders Directory). Campaigns run in tribal community centers and IHS locations, planned with tribal partners.
Tribal community media →Rural reach
46.6% of Montana residents lived in rural areas at the 2020 Census (U.S. Census Bureau, 2020 Census). Gas stations, pharmacies and community centers carry the message where billboards and broadcast thin out.
Rural audiences →988 & crisis-line awareness
Montana's 2024 suicide rate was 26.8 per 100,000, the 3rd-highest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Older adults & Medicare
21.2% of Montana residents are 65 or older (U.S. Census Bureau, 2024 ACS 1-year). Pharmacies, clinics and grocery stores reach them during routine errands.
Aging population →Montana questions, answered.
01Can you run place-based advertising statewide in Montana?
Yes. Every venue type in our network is available across Montana, from Billings, Bozeman, Missoula and Helena to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02How do you reach rural Montana?
46.6% of Montana residents lived in rural areas at the 2020 Census (Census 2020). We lean on gas stations, pharmacies, grocery stores and community centers, the places rural residents visit every week.
03Can Montana campaigns run in Spanish or other languages?
Yes. 4.5% of Montana residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Montana?
Yes. 7 federally recognized tribal governments are headquartered in Montana (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover Montana and neighboring states?
Yes. Many buys run across state lines, for example Montana with Idaho, Wyoming, South Dakota and North Dakota. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Montana ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan your Montana campaign.
Tell us the audience, the markets and the dates. We'll send a Montana media plan with venues, reach and pricing.