OOH & DOOH Advertising in North Dakota From Fargo to the county line.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across North Dakota: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
North Dakota is home to 799,358 people (Census, July 2025), from Fargo, Bismarck and Minot to its smallest towns.
The population is up 2.6% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are Fargo, ND-MN, Bismarck, ND and Minot, ND (Census V2025 metro estimates), and 39.0% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets North Dakota residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across North Dakota, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
North Dakota by the numbers.
The latest public data for North Dakota, next to the U.S. figure. Every row links to its source.
| Metric | North Dakota | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 799,358 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +2.6% | +3.1% | Census V2025 estimates |
| Median age | 36.7 | 39.2 | ACS 2024, B01002 |
| Under 18 | 22.3% | 21.4% | ACS 2024, B01001 |
| 65 and older | 17.6% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 5.0% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 3.5% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 1.9% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 6.6% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 7.0% | 23.0% | ACS 2024, C16001 |
| Median household income | $77,871 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 11.1% | 12.1% | ACS 2024, B17001 |
| No health insurance | 6.1% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 39.0% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 104,194 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where North Dakota lives.
The largest Census metro and micro areas touching North Dakota, ranked by residents in the state (Census V2025 metro estimates). 2 of these metro areas cross state lines, so the same plan can extend into neighboring states without a separate buy.
North Dakota portion: 201,794
North Dakota portion: 74,501
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in North Dakota.
Age
Median age is 36.7 (U.S. Census Bureau, 2024 ACS 1-year); 22.3% of residents are under 18 and 17.6% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
North Dakota is 80.3% non-Hispanic white, 5.0% Hispanic or Latino, 4.6% non-Hispanic multiracial, 3.5% non-Hispanic Black (U.S. Census Bureau, 2024 ACS 1-year). 6.6% of residents identify as American Indian or Alaska Native, alone or in combination (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
7.0% of residents age 5+ speak a language other than English at home. The most common are Spanish (2.8%), all other languages (0.9%) and other Indo-European languages (0.5%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $77,871, below the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 11.1% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 6.1% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- University of North Dakota (Grand Forks): 9,981 undergraduates
- North Dakota State University (Fargo): 9,471 undergraduates
- University of Mary (Bismarck): 2,416 undergraduates
- Minot State University (Minot): 2,062 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
4 federally recognized tribal governments are headquartered in North Dakota, including Spirit Lake Tribe, North Dakota; Standing Rock Sioux Tribe of North & South Dakota; Three Affiliated Tribes of the Fort Berthold Reservation, ND; Turtle Mountain Band of Chippewa Indians of North Dakota (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across North Dakota: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for North Dakota.
Where North Dakota's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Rural reach
39.0% of North Dakota residents lived in rural areas at the 2020 Census (U.S. Census Bureau, 2020 Census). Gas stations, pharmacies and community centers carry the message where billboards and broadcast thin out.
Rural audiences →Tribal & Native health
52,948 North Dakota residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year), and 4 federally recognized tribal governments are headquartered in the state (BIA Tribal Leaders Directory). Campaigns run in tribal community centers and IHS locations, planned with tribal partners.
Tribal community media →988 & crisis-line awareness
North Dakota's 2024 suicide rate was 19.2 per 100,000, the 13th-highest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Youth prevention
22.3% of North Dakota residents are under 18 (U.S. Census Bureau, 2024 ACS 1-year). Vaping, cannabis and mental health messages run in high schools, community centers and youth sports.
High school media →North Dakota questions, answered.
01Can you run place-based advertising statewide in North Dakota?
Yes. Every venue type in our network is available across North Dakota, from Fargo, Bismarck, Minot and Grand Forks to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02How do you reach rural North Dakota?
39.0% of North Dakota residents lived in rural areas at the 2020 Census (Census 2020). We lean on gas stations, pharmacies, grocery stores and community centers, the places rural residents visit every week.
03Can North Dakota campaigns run in Spanish or other languages?
Yes. 7.0% of North Dakota residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in North Dakota?
Yes. 4 federally recognized tribal governments are headquartered in North Dakota (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover North Dakota and neighboring states?
Yes. Many buys run across state lines, for example North Dakota with Minnesota, South Dakota and Montana. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my North Dakota ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan your North Dakota campaign.
Tell us the audience, the markets and the dates. We'll send a North Dakota media plan with venues, reach and pricing.