OOH & DOOH Advertising in Idaho Boise to small-town Idaho. One plan.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Idaho: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Idaho is home to 2.0 million people (Census, July 2025), from Boise, Coeur d'Alene and Idaho Falls to its smallest towns.
The population is up 10.4% since 2020, faster than the nation as a whole (Census V2025 estimates). Its largest metro areas are Boise City, ID, Coeur d'Alene, ID and Idaho Falls, ID (Census V2025 metro estimates), and 30.8% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Idaho residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Idaho, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Idaho by the numbers.
The latest public data for Idaho, next to the U.S. figure. Every row links to its source.
| Metric | Idaho | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 2,029,733 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +10.4% | +3.1% | Census V2025 estimates |
| Median age | 37.8 | 39.2 | ACS 2024, B01002 |
| Under 18 | 23.3% | 21.4% | ACS 2024, B01001 |
| 65 and older | 17.8% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 14.3% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 0.7% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 1.5% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 3.0% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 11.4% | 23.0% | ACS 2024, C16001 |
| Median household income | $81,166 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 10.5% | 12.1% | ACS 2024, B17001 |
| No health insurance | 9.2% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 30.8% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 307,060 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Idaho lives.
The largest Census metro and micro areas touching Idaho, ranked by residents in the state (Census V2025 metro estimates). One of these metro areas crosses state lines, so the same plan can extend into neighboring states without a separate buy.
Idaho portion: 42,905
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Idaho.
Age
Median age is 37.8 (U.S. Census Bureau, 2024 ACS 1-year); 23.3% of residents are under 18 and 17.8% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Idaho is 77.8% non-Hispanic white, 14.3% Hispanic or Latino, 4.4% non-Hispanic multiracial, 1.5% non-Hispanic Asian (U.S. Census Bureau, 2024 ACS 1-year). 3.0% of residents identify as American Indian or Alaska Native, alone or in combination (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
11.4% of residents age 5+ speak a language other than English at home. The most common are Spanish (8.3%), other Indo-European languages (0.6%) and Russian, Polish or other Slavic languages (0.5%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $81,166, below the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 10.5% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 9.2% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- Boise State University (Boise): 17,674 undergraduates
- University of Idaho (Moscow): 7,747 undergraduates
- Idaho State University (Pocatello): 7,583 undergraduates
- Lewis-Clark State College (Lewiston): 2,385 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
4 federally recognized tribal governments are headquartered in Idaho, including Coeur D'Alene Tribe; Kootenai Tribe of Idaho; Nez Perce Tribe; Shoshone-Bannock Tribes of the Fort Hall Reservation (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across Idaho: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Idaho.
Where Idaho's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
988 & crisis-line awareness
Idaho's 2024 suicide rate was 21.2 per 100,000, the 6th-highest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Youth prevention
23.3% of Idaho residents are under 18 (U.S. Census Bureau, 2024 ACS 1-year). Vaping, cannabis and mental health messages run in high schools, community centers and youth sports.
High school media →Rural reach
30.8% of Idaho residents lived in rural areas at the 2020 Census (U.S. Census Bureau, 2020 Census). Gas stations, pharmacies and community centers carry the message where billboards and broadcast thin out.
Rural audiences →Coverage & Medicaid enrollment
9.2% of Idaho residents had no health insurance (U.S. Census Bureau, 2024 ACS 1-year), and 307,060 were enrolled in Medicaid or CHIP in June 2026 (CMS, June 2026 preliminary). Enrollment and renewal reminders belong at the pharmacy counter, in clinics and at grocery checkouts.
Medicaid audiences →Idaho questions, answered.
01Can you run place-based advertising statewide in Idaho?
Yes. Every venue type in our network is available across Idaho, from Boise, Coeur d'Alene, Idaho Falls and Twin Falls to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02How do you reach rural Idaho?
30.8% of Idaho residents lived in rural areas at the 2020 Census (Census 2020). We lean on gas stations, pharmacies, grocery stores and community centers, the places rural residents visit every week.
03Can Idaho campaigns run in Spanish or other languages?
Yes. 11.4% of Idaho residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Idaho?
Yes. 4 federally recognized tribal governments are headquartered in Idaho (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover Idaho and neighboring states?
Yes. Many buys run across state lines, for example Idaho with Washington, Oregon, Nevada, Utah, Wyoming and Montana. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Idaho ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan beyond Idaho.
Plan your Idaho campaign.
Tell us the audience, the markets and the dates. We'll send a Idaho media plan with venues, reach and pricing.