OOH & DOOH Advertising in Nevada Las Vegas, Reno and everywhere between.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Nevada: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Nevada is home to 3.3 million people (Census, July 2025), from Las Vegas, Reno and Carson City to its smallest towns.
The population is up 5.7% since 2020, faster than the nation as a whole (Census V2025 estimates). Its largest metro areas are Las Vegas-Henderson-North Las Vegas, NV, Reno, NV and Carson City, NV (Census V2025 metro estimates), and 5.9% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Nevada residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Nevada, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Nevada by the numbers.
The latest public data for Nevada, next to the U.S. figure. Every row links to its source.
| Metric | Nevada | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 3,282,188 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +5.7% | +3.1% | Census V2025 estimates |
| Median age | 39.5 | 39.2 | ACS 2024, B01002 |
| Under 18 | 21.0% | 21.4% | ACS 2024, B01001 |
| 65 and older | 17.6% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 30.6% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 9.1% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 9.3% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 3.5% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 31.0% | 23.0% | ACS 2024, C16001 |
| Median household income | $81,134 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 11.6% | 12.1% | ACS 2024, B17001 |
| No health insurance | 11.4% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 5.9% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 711,617 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Nevada lives.
The largest Census metro and micro areas touching Nevada, ranked by residents in the state (Census V2025 metro estimates).
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Nevada.
Age
Median age is 39.5 (U.S. Census Bureau, 2024 ACS 1-year); 21.0% of residents are under 18 and 17.6% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Nevada is 42.8% non-Hispanic white, 30.6% Hispanic or Latino, 9.3% non-Hispanic Asian, 9.1% non-Hispanic Black (U.S. Census Bureau, 2024 ACS 1-year). 3.5% of residents identify as American Indian or Alaska Native, alone or in combination (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
31.0% of residents age 5+ speak a language other than English at home. The most common are Spanish (20.9%), Tagalog (incl. Filipino) (3.2%) and other Indo-European languages (1.5%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $81,134, below the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 11.6% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 11.4% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- University of Nevada-Las Vegas (Las Vegas): 24,622 undergraduates
- University of Nevada-Reno (Reno): 15,599 undergraduates
- Nevada State University (Henderson): 3,762 undergraduates
- Arizona College of Nursing-Las Vegas (Las Vegas): 1,222 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
17 federally recognized tribal governments are headquartered in Nevada, including Duckwater Shoshone Tribe of the Duckwater Reservation, Nevada; Ely Shoshone Tribe of Nevada; Fort McDermitt Paiute and Shoshone Tribes of the Fort McDermitt Indian Reservation, Nevada and Oregon; Las Vegas Tribe of Paiute Indians of the Las Vegas Indian Colony, Nevada and 13 more (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across Nevada: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Nevada.
Where Nevada's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Spanish-language outreach
20.9% of Nevada residents age 5+ speak Spanish at home (U.S. Census Bureau, 2024 ACS 1-year). In-language creative runs in grocery stores, laundromats, community centers and clinics.
Hispanic audiences →Overdose prevention & naloxone
In 2024, Nevada recorded 1,237 drug overdose deaths, a rate of 35.9 per 100,000 and the 6th-highest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →Tribal & Native health
113,487 Nevada residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year), and 17 federally recognized tribal governments are headquartered in the state (BIA Tribal Leaders Directory). Campaigns run in tribal community centers and IHS locations, planned with tribal partners.
Tribal community media →Coverage & Medicaid enrollment
11.4% of Nevada residents had no health insurance (U.S. Census Bureau, 2024 ACS 1-year), and 711,617 were enrolled in Medicaid or CHIP in June 2026 (CMS, June 2026 preliminary). Enrollment and renewal reminders belong at the pharmacy counter, in clinics and at grocery checkouts.
Medicaid audiences →Nevada questions, answered.
01Can you run place-based advertising statewide in Nevada?
Yes. Every venue type in our network is available across Nevada, from Las Vegas, Reno and Carson City to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02Which Nevada markets can a campaign target?
Any of them. The largest Census metro areas in Nevada are Las Vegas-Henderson-North Las Vegas, NV, Reno, NV, Carson City, NV (Census V2025 metro estimates). Plans can be statewide, metro-only or down to specific ZIP codes and neighborhoods.
03Can Nevada campaigns run in Spanish or other languages?
Yes. 31.0% of Nevada residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Nevada?
Yes. 17 federally recognized tribal governments are headquartered in Nevada (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover Nevada and neighboring states?
Yes. Many buys run across state lines, for example Nevada with California, Oregon, Idaho, Utah and Arizona. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Nevada ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan your Nevada campaign.
Tell us the audience, the markets and the dates. We'll send a Nevada media plan with venues, reach and pricing.