Out-of-Home Advertising in California

The State of California, located on the West Coast of the United States, is the most populous state in the country, home to nearly 40 million people.

Known for its diverse geography, California offers everything from sandy beaches and rugged coastlines to majestic mountains, sprawling deserts, and fertile valleys.

The state is a global leader in technology, entertainment, and agriculture, with Silicon Valley being the epicenter of tech innovation and Hollywood as the heart of the entertainment industry. California is also a major agricultural producer, providing a large portion of the nation's fruits, vegetables, and nuts. Its cities, including Los Angeles, San Francisco, and San Diego, are cultural and economic powerhouses, drawing millions of visitors each year. California is recognized for its progressive policies on climate change, environmental protection, and technology. OOH (Out-of-Home) Advertising in California provides businesses with a highly effective way to engage audiences across the state’s diverse and dynamic markets. From the urban hubs of Los Angeles, San Francisco, and San Diego to suburban and rural areas, place-based OOH advertising offers targeted opportunities in high-traffic locations like shopping centers, gyms, healthcare facilities, and gas stations. With California’s vast population and cultural diversity, place-based OOH allows you to tailor your message to reach specific demographics and regions.

California Markets Available Include:

  • The largest media market in California and the second-largest in the U.S., covering Southern California, including cities like Los Angeles, Long Beach, and Anaheim. It is a global hub for entertainment, television, and radio.

  • This media market covers the entire Bay Area, including San Francisco, Oakland, and Silicon Valley (San Jose). It is a major market for technology, innovation, and finance.

  • Covering the city of San Diego and surrounding areas, this market includes a large military presence and is heavily influenced by its proximity to the U.S.-Mexico border.

  • The media market for the state capital and surrounding agricultural regions, this area includes Sacramento, Stockton, and Modesto. It is a significant political and economic hub for Northern California.

  • Central California’s major media market, serving the agricultural heart of the state, including Fresno, Visalia, and surrounding rural areas.

  • This smaller but affluent market covers the central coast and includes cities like Santa Barbara and San Luis Obispo, with a mix of tourism, agriculture, and education.

  • Serving Kern County and surrounding areas, Bakersfield is a significant market for agriculture, energy, and transportation industries in the state.

  • This media market covers the Monterey Bay area and the Salinas Valley, known for tourism and agriculture, especially wine and fresh produce.

At PlaceBased, we deliver impactful Out-Of-Home (OOH) media campaigns in high-traffic, everyday locations. Our inventory across California includes prime advertising opportunities in places where your audience is engaging with their surroundings. From urban centers to community hubs, we ensure your message reaches the right people in the right place at the right time. I've shared below an overview of our available inventory across California.

OOH Advertising Inventory in California:

  1. Colleges & Universities

    OOH displays in student unions, and libraries

    Posters in high-traffic campus areas (cafeterias, dorms, hallways)

    Window clings and counter displays at on-campus stores

  2. High Schools

    OOH displays in common areas like cafeterias and hallways

    Posters and educational displays in entryways and gymnasiums

  3. Healthcare Facilities

    Waiting room and Pharmacy digital screens

    Posters and digital signage in pharmacy areas

  4. Grocery Stores & Supermarkets

    Point-of-purchase displays near checkout lanes

    Digital screens above pharmacy counters

    Shelf talkers and window graphics

  5. Convenience Stores (C-Stores)

    OOH displays at gas pumps and checkout counters

    Posters and window clings on entrance doors and walls

    Counter displays for take-ones

  6. Fitness Centers & Gyms

    Digital and static signage in lobbies and workout areas

    Locker room posters

    Take-one displays at check-in desks

  7. Entertainment Venues

    Digital and static displays in cinemas and theaters

    Event take-ones at ticket counters

    Posters in waiting areas and lobby spaces

  8. Shopping

    Digital kiosks in retailers, food courts and entryways

    Floor and window clings near popular retail outlets

    Posters and take-one stands in common areas

  9. Community Centers & Public Buildings

    Digital signage in libraries and civic centers

    Poster displays at information desks

    Exterior window clings for local campaigns

Let’s work together.

Interested in using our OOH network? Fill out some info and we will be in touch shortly! We can't wait to hear from you!