OOH & DOOH Advertising in Utah Salt Lake City, Provo and everywhere between.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Utah: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Utah is home to 3.5 million people (Census, July 2025), from Salt Lake City, Provo and Ogden to its smallest towns.
The population is up 8.2% since 2020, faster than the nation as a whole (Census V2025 estimates). Its largest metro areas are Salt Lake City-Murray, UT, Provo-Orem-Lehi, UT and Ogden, UT (Census V2025 metro estimates), and 10.2% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Utah residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Utah, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Utah by the numbers.
The latest public data for Utah, next to the U.S. figure. Every row links to its source.
| Metric | Utah | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 3,538,904 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +8.2% | +3.1% | Census V2025 estimates |
| Median age | 32.5 | 39.2 | ACS 2024, B01002 |
| Under 18 | 26.6% | 21.4% | ACS 2024, B01001 |
| 65 and older | 12.4% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 16.9% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 1.2% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 2.7% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 2.4% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 16.5% | 23.0% | ACS 2024, C16001 |
| Median household income | $96,658 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 8.3% | 12.1% | ACS 2024, B17001 |
| No health insurance | 8.3% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 10.2% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 321,779 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Utah lives.
The largest Census metro and micro areas touching Utah, ranked by residents in the state (Census V2025 metro estimates). One of these metro areas crosses state lines, so the same plan can extend into neighboring states without a separate buy.
Utah portion: 145,000
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Utah.
Age
Median age is 32.5 (U.S. Census Bureau, 2024 ACS 1-year); 26.6% of residents are under 18 and 12.4% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Utah is 73.1% non-Hispanic white, 16.9% Hispanic or Latino, 4.3% non-Hispanic multiracial, 2.7% non-Hispanic Asian (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
16.5% of residents age 5+ speak a language other than English at home. The most common are Spanish (11.6%), other Indo-European languages (1.1%) and other Asian and Pacific Island languages (1.0%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $96,658, above the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 8.3% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 8.3% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- Brigham Young University (Provo): 32,952 undergraduates
- University of Utah (Salt Lake City): 27,264 undergraduates
- Utah State University (Logan): 20,272 undergraduates
- Southern Utah University (Cedar City): 9,289 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
5 federally recognized tribal governments are headquartered in Utah, including Confederated Tribes of the Goshute Reservation, Nevada and Utah; Northwestern Band of the Shoshone Nation; Paiute Indian Tribe of Utah (Cedar Band of Paiutes, Kanosh Band of Paiutes, Koosharem Band of Paiutes, Indian Peaks Band of Paiutes, and Shivwits Band of Paiutes); Skull Valley Band of Goshute Indians of Utah and 1 more (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across Utah: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Utah.
Where Utah's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Spanish-language outreach
11.6% of Utah residents age 5+ speak Spanish at home (U.S. Census Bureau, 2024 ACS 1-year). In-language creative runs in grocery stores, laundromats, community centers and clinics.
Hispanic audiences →988 & crisis-line awareness
Utah's 2024 suicide rate was 19.5 per 100,000, the 11th-highest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Youth prevention
26.6% of Utah residents are under 18 (U.S. Census Bureau, 2024 ACS 1-year). Vaping, cannabis and mental health messages run in high schools, community centers and youth sports.
High school media →Tribal & Native health
85,774 Utah residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year), and 5 federally recognized tribal governments are headquartered in the state (BIA Tribal Leaders Directory). Campaigns run in tribal community centers and IHS locations, planned with tribal partners.
Tribal community media →Utah questions, answered.
01Can you run place-based advertising statewide in Utah?
Yes. Every venue type in our network is available across Utah, from Salt Lake City, Provo, Ogden and St. George to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02Which Utah markets can a campaign target?
Any of them. The largest Census metro areas in Utah are Salt Lake City-Murray, UT, Provo-Orem-Lehi, UT, Ogden, UT (Census V2025 metro estimates). Plans can be statewide, metro-only or down to specific ZIP codes and neighborhoods.
03Can Utah campaigns run in Spanish or other languages?
Yes. 16.5% of Utah residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Utah?
Yes. 5 federally recognized tribal governments are headquartered in Utah (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover Utah and neighboring states?
Yes. Many buys run across state lines, for example Utah with Idaho, Wyoming, Colorado, New Mexico, Arizona and Nevada. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Utah ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan beyond Utah.
Plan your Utah campaign.
Tell us the audience, the markets and the dates. We'll send a Utah media plan with venues, reach and pricing.