OOH & DOOH Advertising in New Mexico Every corner of New Mexico.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across New Mexico: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
New Mexico is home to 2.1 million people (Census, July 2025), from Albuquerque, Las Cruces and Santa Fe to its smallest towns.
The population is up 0.4% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are Albuquerque, NM, Las Cruces, NM and Santa Fe, NM (Census V2025 metro estimates), and 25.5% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets New Mexico residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across New Mexico, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
New Mexico by the numbers.
The latest public data for New Mexico, next to the U.S. figure. Every row links to its source.
| Metric | New Mexico | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 2,125,498 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +0.4% | +3.1% | Census V2025 estimates |
| Median age | 39.9 | 39.2 | ACS 2024, B01002 |
| Under 18 | 20.8% | 21.4% | ACS 2024, B01001 |
| 65 and older | 20.1% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 49.1% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 2.0% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 1.9% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 12.4% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 31.4% | 23.0% | ACS 2024, C16001 |
| Median household income | $67,816 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 16.4% | 12.1% | ACS 2024, B17001 |
| No health insurance | 10.1% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 25.5% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 673,265 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where New Mexico lives.
The largest Census metro and micro areas touching New Mexico, ranked by residents in the state (Census V2025 metro estimates).
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in New Mexico.
Age
Median age is 39.9 (U.S. Census Bureau, 2024 ACS 1-year); 20.8% of residents are under 18 and 20.1% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
New Mexico is 49.1% Hispanic or Latino, 35.1% non-Hispanic white, 3.1% non-Hispanic multiracial, 2.0% non-Hispanic Black (U.S. Census Bureau, 2024 ACS 1-year). 12.4% of residents identify as American Indian or Alaska Native, alone or in combination (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
31.4% of residents age 5+ speak a language other than English at home. The most common are Spanish (24.8%), all other languages (4.1%) and other Indo-European languages (0.4%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $67,816, below the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 16.4% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 10.1% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- University of New Mexico (Albuquerque): 17,244 undergraduates
- New Mexico State University (Las Cruces): 11,946 undergraduates
- Eastern New Mexico University (Portales): 3,357 undergraduates
- Western New Mexico University (Silver City): 2,026 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
22 federally recognized tribal governments are headquartered in New Mexico, including Jicarilla Apache Nation, New Mexico; Kewa Pueblo; Mescalero Apache Tribe of the Mescalero Reservation, New Mexico; Ohkay Owingeh, New Mexico and 18 more (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across New Mexico: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for New Mexico.
Where New Mexico's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Spanish-language outreach
24.8% of New Mexico residents age 5+ speak Spanish at home (U.S. Census Bureau, 2024 ACS 1-year). In-language creative runs in grocery stores, laundromats, community centers and clinics.
Hispanic audiences →Tribal & Native health
264,393 New Mexico residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year), and 22 federally recognized tribal governments are headquartered in the state (BIA Tribal Leaders Directory). Campaigns run in tribal community centers and IHS locations, planned with tribal partners.
Tribal community media →Overdose prevention & naloxone
In 2024, New Mexico recorded 775 drug overdose deaths, a rate of 37.1 per 100,000 and the 5th-highest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →988 & crisis-line awareness
New Mexico's 2024 suicide rate was 24.6 per 100,000, the 4th-highest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →New Mexico questions, answered.
01Can you run place-based advertising statewide in New Mexico?
Yes. Every venue type in our network is available across New Mexico, from Albuquerque, Las Cruces, Santa Fe and Farmington to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02How do you reach rural New Mexico?
25.5% of New Mexico residents lived in rural areas at the 2020 Census (Census 2020). We lean on gas stations, pharmacies, grocery stores and community centers, the places rural residents visit every week.
03Can New Mexico campaigns run in Spanish or other languages?
Yes. 31.4% of New Mexico residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in New Mexico?
Yes. 22 federally recognized tribal governments are headquartered in New Mexico (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover New Mexico and neighboring states?
Yes. Many buys run across state lines, for example New Mexico with Arizona, Colorado, Oklahoma and Texas. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my New Mexico ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan your New Mexico campaign.
Tell us the audience, the markets and the dates. We'll send a New Mexico media plan with venues, reach and pricing.