Markets · Colorado

OOH & DOOH Advertising in Colorado Denver, Colorado Springs and everywhere between.

PlaceBased Media plans, places and verifies place-based and DOOH advertising across Colorado: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.

  • 500,000+ locations
  • AAM-audited delivery
  • English, Spanish + 15 more languages
  • Fully managed
Digital screen hanging over a grocery store aisle

Colorado is home to 6.0 million people (Census, July 2025), from Denver, Colorado Springs and Greeley to its smallest towns.

The population is up 4.1% since 2020, faster than the nation as a whole (Census V2025 estimates). Its largest metro areas are Denver-Aurora-Centennial, CO, Colorado Springs, CO and Greeley, CO (Census V2025 metro estimates), and 14.0% of residents lived in rural areas at the 2020 Census (Census 2020).

Place-based media meets Colorado residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Colorado, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.

02
Market snapshot

Colorado by the numbers.

The latest public data for Colorado, next to the U.S. figure. Every row links to its source.

Colorado market snapshot
MetricColoradoU.S.Source
Population (July 1, 2025)6,012,561341,784,857Census V2025 estimates
Change since April 2020+4.1%+3.1%Census V2025 estimates
Median age38.039.2ACS 2024, B01002
Under 1820.3%21.4%ACS 2024, B01001
65 and older16.5%18.0%ACS 2024, B01001
Hispanic or Latino23.2%20.0%ACS 2024, B03002
Black (non-Hispanic)4.0%11.7%ACS 2024, B03002
Asian (non-Hispanic)3.4%6.2%ACS 2024, B03002
American Indian / Alaska Native (alone or in combination)3.3%2.7%ACS 2024, B02010
Speak a language other than English at home (age 5+)16.7%23.0%ACS 2024, C16001
Median household income$97,113$81,604ACS 2024, B19013
Below poverty level9.6%12.1%ACS 2024, B17001
No health insurance7.9%8.2%ACS 2024, B27010
Rural population (2020 Census)14.0%19.9%Census 2020 urban/rural
Medicaid & CHIP enrollment (June 2026)1,188,59973,167,389CMS, preliminary

Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).

03
Top markets

Where Colorado lives.

The largest Census metro and micro areas touching Colorado, ranked by residents in the state (Census V2025 metro estimates).

Denver-Aurora-Centennial, COMetro area · 3,092,037 residents (2025)
Colorado Springs, COMetro area · 781,796 residents (2025)
Greeley, COMetro area · 378,426 residents (2025)
Fort Collins-Loveland, COMetro area · 377,292 residents (2025)
Boulder, COMetro area · 328,560 residents (2025)
Pueblo, COMetro area · 169,277 residents (2025)

Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.

04
Audience & demographics

Who you reach in Colorado.

Prevention poster on a glass door inside a school

Age

Median age is 38.0 (U.S. Census Bureau, 2024 ACS 1-year); 20.3% of residents are under 18 and 16.5% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).

Race & ethnicity

Colorado is 63.6% non-Hispanic white, 23.2% Hispanic or Latino, 4.8% non-Hispanic multiracial, 4.0% non-Hispanic Black (U.S. Census Bureau, 2024 ACS 1-year). 3.3% of residents identify as American Indian or Alaska Native, alone or in combination (U.S. Census Bureau, 2024 ACS 1-year).

Languages at home

16.7% of residents age 5+ speak a language other than English at home. The most common are Spanish (11.3%), other Indo-European languages (1.1%) and all other languages (0.8%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.

Income & coverage

Median household income is $97,113, above the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 9.6% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 7.9% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).

Major universities

  • University of Colorado Boulder (Boulder): 31,939 undergraduates
  • Colorado State University-Fort Collins (Fort Collins): 25,538 undergraduates
  • Metropolitan State University of Denver (Denver): 15,002 undergraduates
  • University of Colorado Denver/Anschutz Medical Campus (Denver): 10,519 undergraduates

Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).

Tribal nations

2 federally recognized tribal governments are headquartered in Colorado, including Southern Ute Indian Tribe; Ute Mountain Ute Tribe (BIA Tribal Leaders Directory).

06
Public health

Public health use cases for Colorado.

Where Colorado's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.

01

Spanish-language outreach

11.3% of Colorado residents age 5+ speak Spanish at home (U.S. Census Bureau, 2024 ACS 1-year). In-language creative runs in grocery stores, laundromats, community centers and clinics.

Hispanic audiences →
02

988 & crisis-line awareness

Colorado's 2024 suicide rate was 20.8 per 100,000, the 8th-highest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.

See the 988 case study →
03

Overdose prevention & naloxone

In 2024, Colorado recorded 1,610 drug overdose deaths, a rate of 25.7 per 100,000 and the 20th-highest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.

See the naloxone case study →
04

Tribal & Native health

194,746 Colorado residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year), and 2 federally recognized tribal governments are headquartered in the state (BIA Tribal Leaders Directory). Campaigns run in tribal community centers and IHS locations, planned with tribal partners.

Tribal community media →
07
FAQ

Colorado questions, answered.

01Can you run place-based advertising statewide in Colorado?

Yes. Every venue type in our network is available across Colorado, from Denver, Colorado Springs, Greeley and Fort Collins to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.

02Which Colorado markets can a campaign target?

Any of them. The largest Census metro areas in Colorado are Denver-Aurora-Centennial, CO, Colorado Springs, CO, Greeley, CO (Census V2025 metro estimates). Plans can be statewide, metro-only or down to specific ZIP codes and neighborhoods.

03Can Colorado campaigns run in Spanish or other languages?

Yes. 16.7% of Colorado residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.

04Do you reach tribal communities in Colorado?

Yes. 2 federally recognized tribal governments are headquartered in Colorado (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.

05Can one plan cover Colorado and neighboring states?

Yes. Many buys run across state lines, for example Colorado with Wyoming, Nebraska, Kansas, Oklahoma, New Mexico, Utah and Arizona. One plan, one invoice and one proof-of-performance report cover every state.

06How do I know my Colorado ads actually ran?

Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.

Plan your Colorado campaign.

Tell us the audience, the markets and the dates. We'll send a Colorado media plan with venues, reach and pricing.