OOH & DOOH Advertising in Nebraska From Omaha to the county line.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Nebraska: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Nebraska is home to 2.0 million people (Census, July 2025), from Omaha, Lincoln and Grand Island to its smallest towns.
The population is up 2.9% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are Omaha, NE-IA, Lincoln, NE and Grand Island, NE (Census V2025 metro estimates), and 27.0% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Nebraska residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Nebraska, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Nebraska by the numbers.
The latest public data for Nebraska, next to the U.S. figure. Every row links to its source.
| Metric | Nebraska | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 2,018,006 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +2.9% | +3.1% | Census V2025 estimates |
| Median age | 37.4 | 39.2 | ACS 2024, B01002 |
| Under 18 | 23.9% | 21.4% | ACS 2024, B01001 |
| 65 and older | 17.4% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 13.5% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 4.5% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 2.8% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 2.9% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 14.0% | 23.0% | ACS 2024, C16001 |
| Median household income | $76,376 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 10.9% | 12.1% | ACS 2024, B17001 |
| No health insurance | 7.1% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 27.0% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 330,435 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Nebraska lives.
The largest Census metro and micro areas touching Nebraska, ranked by residents in the state (Census V2025 metro estimates). 2 of these metro areas cross state lines, so the same plan can extend into neighboring states without a separate buy.
Nebraska portion: 887,424
Nebraska portion: 21,687
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Nebraska.
Age
Median age is 37.4 (U.S. Census Bureau, 2024 ACS 1-year); 23.9% of residents are under 18 and 17.4% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Nebraska is 74.0% non-Hispanic white, 13.5% Hispanic or Latino, 4.5% non-Hispanic Black, 4.2% non-Hispanic multiracial (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
14.0% of residents age 5+ speak a language other than English at home. The most common are Spanish (9.3%), other Indo-European languages (0.9%) and other Asian and Pacific Island languages (0.8%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $76,376, below the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 10.9% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 7.1% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- University of Nebraska-Lincoln (Lincoln): 19,178 undergraduates
- University of Nebraska at Omaha (Omaha): 11,488 undergraduates
- Creighton University (Omaha): 4,348 undergraduates
- University of Nebraska at Kearney (Kearney): 4,088 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
4 federally recognized tribal governments are headquartered in Nebraska, including Omaha Tribe of Nebraska; Ponca Tribe of Nebraska; Santee Sioux Nation, Nebraska; Winnebago Tribe of Nebraska (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across Nebraska: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Nebraska.
Where Nebraska's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Youth prevention
23.9% of Nebraska residents are under 18 (U.S. Census Bureau, 2024 ACS 1-year). Vaping, cannabis and mental health messages run in high schools, community centers and youth sports.
High school media →Tribal & Native health
58,861 Nebraska residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year), and 4 federally recognized tribal governments are headquartered in the state (BIA Tribal Leaders Directory). Campaigns run in tribal community centers and IHS locations, planned with tribal partners.
Tribal community media →988 & crisis-line awareness
Nebraska's 2024 suicide rate was 14.9 per 100,000, the 24th-lowest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Coverage & Medicaid enrollment
7.1% of Nebraska residents had no health insurance (U.S. Census Bureau, 2024 ACS 1-year), and 330,435 were enrolled in Medicaid or CHIP in June 2026 (CMS, June 2026 preliminary). Enrollment and renewal reminders belong at the pharmacy counter, in clinics and at grocery checkouts.
Medicaid audiences →Nebraska questions, answered.
01Can you run place-based advertising statewide in Nebraska?
Yes. Every venue type in our network is available across Nebraska, from Omaha, Lincoln and Grand Island to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02How do you reach rural Nebraska?
27.0% of Nebraska residents lived in rural areas at the 2020 Census (Census 2020). We lean on gas stations, pharmacies, grocery stores and community centers, the places rural residents visit every week.
03Can Nebraska campaigns run in Spanish or other languages?
Yes. 14.0% of Nebraska residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Nebraska?
Yes. 4 federally recognized tribal governments are headquartered in Nebraska (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover Nebraska and neighboring states?
Yes. Many buys run across state lines, for example Nebraska with South Dakota, Iowa, Missouri, Kansas, Colorado and Wyoming. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Nebraska ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan beyond Nebraska.
Plan your Nebraska campaign.
Tell us the audience, the markets and the dates. We'll send a Nebraska media plan with venues, reach and pricing.