OOH & DOOH Advertising in Iowa From Des Moines to the county line.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Iowa: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Iowa is home to 3.2 million people (Census, July 2025), from Des Moines, Cedar Rapids and Iowa City to its smallest towns.
The population is up 1.5% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are Des Moines-West Des Moines, IA, Cedar Rapids, IA and Iowa City, IA (Census V2025 metro estimates), and 36.8% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Iowa residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Iowa, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Iowa by the numbers.
The latest public data for Iowa, next to the U.S. figure. Every row links to its source.
| Metric | Iowa | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 3,238,387 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +1.5% | +3.1% | Census V2025 estimates |
| Median age | 39.0 | 39.2 | ACS 2024, B01002 |
| Under 18 | 22.4% | 21.4% | ACS 2024, B01001 |
| 65 and older | 18.9% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 7.8% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 4.1% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 2.6% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 1.8% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 9.7% | 23.0% | ACS 2024, C16001 |
| Median household income | $75,501 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 11.3% | 12.1% | ACS 2024, B17001 |
| No health insurance | 5.4% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 36.8% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 674,521 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Iowa lives.
The largest Census metro and micro areas touching Iowa, ranked by residents in the state (Census V2025 metro estimates). One of these metro areas crosses state lines, so the same plan can extend into neighboring states without a separate buy.
Iowa portion: 175,259
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Iowa.
Age
Median age is 39.0 (U.S. Census Bureau, 2024 ACS 1-year); 22.4% of residents are under 18 and 18.9% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Iowa is 81.2% non-Hispanic white, 7.8% Hispanic or Latino, 4.1% non-Hispanic Black, 3.8% non-Hispanic multiracial (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
9.7% of residents age 5+ speak a language other than English at home. The most common are Spanish (4.8%), other Asian and Pacific Island languages (1.0%) and all other languages (0.7%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $75,501, below the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 11.3% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 5.4% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- Iowa State University (Ames): 25,367 undergraduates
- University of Iowa (Iowa City): 22,264 undergraduates
- University of Northern Iowa (Cedar Falls): 7,529 undergraduates
- Drake University (Des Moines): 2,543 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
One federally recognized tribal government, Sac & Fox Tribe of the Mississippi in Iowa, is headquartered in Iowa (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across Iowa: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Iowa.
Where Iowa's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Rural reach
36.8% of Iowa residents lived in rural areas at the 2020 Census (U.S. Census Bureau, 2020 Census). Gas stations, pharmacies and community centers carry the message where billboards and broadcast thin out.
Rural audiences →988 & crisis-line awareness
Iowa's 2024 suicide rate was 17.1 per 100,000, the 19th-highest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Youth prevention
22.4% of Iowa residents are under 18 (U.S. Census Bureau, 2024 ACS 1-year). Vaping, cannabis and mental health messages run in high schools, community centers and youth sports.
High school media →Older adults & Medicare
18.9% of Iowa residents are 65 or older (U.S. Census Bureau, 2024 ACS 1-year). Pharmacies, clinics and grocery stores reach them during routine errands.
Aging population →Iowa questions, answered.
01Can you run place-based advertising statewide in Iowa?
Yes. Every venue type in our network is available across Iowa, from Des Moines, Cedar Rapids, Iowa City and Davenport to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02How do you reach rural Iowa?
36.8% of Iowa residents lived in rural areas at the 2020 Census (Census 2020). We lean on gas stations, pharmacies, grocery stores and community centers, the places rural residents visit every week.
03Can Iowa campaigns run in Spanish or other languages?
Yes. 9.7% of Iowa residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Iowa?
Yes. 1 federally recognized tribal government is headquartered in Iowa (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover Iowa and neighboring states?
Yes. Many buys run across state lines, for example Iowa with Minnesota, Wisconsin, Illinois, Missouri, Nebraska and South Dakota. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Iowa ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan beyond Iowa.
Plan your Iowa campaign.
Tell us the audience, the markets and the dates. We'll send a Iowa media plan with venues, reach and pricing.